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Direct mail is a marketing strategy that involves sending printed promotional materials to your target audience. These may include letters, postcards, catalogs, brochures, coupons, and others. Direct mail solutions can be used by businesses of all sizes, from small startups to large corporations.

Direct mail is important considering its effectiveness. According to the Direct Marketing Association, direct mail has a return on investment of 18.4%, which is higher than any other marketing channel. At the same time, direct mail has a 98% readership rate, which means that your mailed items are more likely to be seen and read than any other type of marketing material.
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Last updated in: February, 2024
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Companies on the map offering Direct mail services

What is Direct mail and what are its benefits for your projects?

Direct mail is a marketing strategy that involves sending printed promotional materials to your target audience. These may include letters, postcards, catalogs, brochures, coupons, and others.

  • Letters - a classic form of direct mail, used to introduce a new product or service, promote an event, etc.

  • Postcards-  a more affordable option than letters used to promote for example a special offer.

  • Catalogs - a great way to showcase a wide range of products or services. 

  • Brochures - a more in-depth form of direct mail used to provide more information about a product or service.

  • Other printed materials - flyers, coupons, and newsletters.

Direct mail solutions can be used by businesses of all sizes, from small startups to large corporations.

Direct mail is important considering its effectiveness. According to the Direct Marketing Association, direct mail has a return on investment of 18.4%, which is higher than any other marketing channel.

At the same time, direct mail has a 98% readership rate, which means that your mailed items are more likely to be seen and read than any other type of marketing material.

So, direct mail solutions can help you to:

  • Generate leads

  • Promoting your products and services

  • Build brand awareness

  • Increase sales

  • Promote loyalty

Direct mail solutions can be provided by a variety of professionals, including direct mail marketers, direct mail printers, and direct mail fulfillment companies.

If you are looking for a way to reach your audience direct mail is a great option. On TechBehemoths we can find more than 280 companies that offer direct mail solutions. 

Just look over their companies' profiles, portfolios, client reviews, and ratings and choose the perfect match for you.

We have also created a powerful filter that lets you narrow down the list of companies for a faster result. Or, you can submit your project and our team will find the best direct mail solution within an hour.

When choosing a direct mail provider select a company that has the experience, has a good reputation, and is flexible to work with your specific needs.