There are 5 Companies in Belarus
that provide Digital Marketing Services!

For years, Belarus has hovered below the radar of most IT executives in Western Europe. Although other countries in the Central and Eastern Europe (CEE) region have risen in prominence, thanks to their expertise in IT outsourcing and business process outsourcing (BPO) services, Belarus has received almost no attention.

On the other hand, Belarus is extremely well-connected and has nurtured a culture of science, technology, engineering, and mathematics (STEM) education for many decades. During the Soviet era, Minsk was designated as the USSR’s technology hub and, as many visitors have observed, this focus on technology still resonates today. An estimated 100,000 IT professionals are living in Belarus. 

The average salary of a web developer in Belarus is around $2,000- $ 20,000 per month, which is among the highest in the country. Additionally, Belarus is a cost-effective European destination for web projects, with an hourly rate for developers ranging from $11.54 to $ 115.38 USD. With the extra price of a company, you could contract a web agency for a price of  $9-19/hour, according to Salary Explorer. 

At the same time, Belarus has a very high percentage of the public sector in the economy - about 50%. Small and medium-sized businesses are developing quite steadily, although at a slow pace. The main part of them consists of companies operating in the industrial and service sectors. The latter, which includes IT companies, makes a significant contribution to the country's economy. In Q1 2025, the share of the IT sector was 6.1% of GDP. Companies operate mainly in external markets - the CIS countries (leader is Russia), the EU (leader is Germany), and the US - states Mikalaj Tamaszevicz from PRAS.

Why Should You Work With a Belarusian Web Agency? 

Even if the price range is lower than the European average, the services you get in exchange are comparatively good with other countries in the region. Nonetheless, Belarus positions itself as a new startup hub in Eastern Europe, and companies have a healthy competitiveness potential. 

What Should You Be Aware of When Working With Belarusian Companies?

Even though progress was made in the IT field, the legal framework and background remained the same from the soviet union, with a slight adjustment. If contracting a Belarusian company, you may want to check the jurisdiction of the ruling laws over the contract, as it may get tricky.  Also, lower prices offered by Belarusian IT companies are connected with product quality, management, and software piracy. 

Are Belarusian Companies Reliable? 

Belarus has been, in the last year, a great destination for outsourcing, and as well as local professionals and businessmen managed to create and adjust their own IT infrastructure and environment to the latest standards. Based on the Belarus Statistics Agency, in 2025, the total amount of foreign investments in IT was estimated to $48 796.8million. 

As for companies, there is a relevant trust connection between Belarus-based and global markets, and the bigger the price/hour of services provided, the more responsible companies are.

How Does Belarus' IT Infrastructure Relate to Its Neighboring Countries?

Taking only the price into account, the services of Belarusian IT companies are cheaper than in the neighboring EU countries (Lithuania, Latvia, Poland), but more expensive than in Russia and Ukraine. The average rate is $25-35 per hour. As far as quality is concerned, one has to look at each specific company, but, in general, Belarus is ahead of Russia.

What Makes Belarus Attractive for International IT Companies?

Belarus is attractive because the High Tech Park (HTP) has been operating in the country since 2006, where residents can enjoy tax incentives. Among other things, this includes a zero rate of VAT and profit tax, and a reduced rate of income tax. Due to this, the tax burden on IT companies in Belarus is lower than in neighboring countries. In addition, Belarus is known for the high quality of IT staff training. Therefore, if you want to open an office in Belarus, you can hire local specialists rather than relocate a team from abroad.

EPAM Systems and IBA Group - Dominant IT Companies in Belarus

These are the best-known companies with Belarusian roots. EPAM Systems is the leader in Belarusian IT in terms of the number of employees. IBA Group is one of the pioneers of Belarusian IT and one of the largest companies in the country's market

The Ease of Opening an IT Company in Belarus

The business climate is generally favorable for opening new IT companies in Belarus, but two factors should be taken into account. The first one is the large number of bureaucratic procedures when registering a company, and the second one is the possible difficulties with international payments, as some banks are under sanctions.

How Do Belarusian Authorities Encourage the IT Sector?

In 2006, the HTP was established in Belarus. The tax incentives regime for its residents attracted foreign IT companies to the country and also increased the inflow of foreign investments. In 2017, a decree on the development of the digital economy was adopted, which legalized the development of the crypto-industry in the country and the use of smart contracts. Additionally, by 2030, Belarus expects that the AI integration will lead to create more than 170 million high-tech jobs globally, while reducing 92 million workers.

Minsk - The Best Place For IT Companies in Belarus

Minsk is the economic and financial center of the country, and the city is home to the main training facilities for qualified IT staff. There are also no problems with access to high-speed internet and office rentals in the city. The service sector is well developed.

About Belarusian IT Talent Pool 

The IT sector is very popular as a future workplace among school and university students, as well as people who decide to change careers. This is mainly due to the high salaries compared to other sectors of the economy. The average salary in IT in Belarus is between $ 300 - $1,369, which is four times the average salary in the country. The system of higher IT education is well-developed in the country, and there are many IT courses in different areas. The level of training is quite high, which is noted by many foreign companies where Belarusian IT specialists come to work.

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This article was created together with prominent figures and professionals coming from reputable Belarusian IT companies. Special credits: Mikalaj Tamaszevicz

Digital marketing, also known as web marketing, Internet marketing or online marketing, is one of the most popular advertising methods on the web. It includes a wide set of other promotion techniques like SEO, pay-per-click advertising, email marketing, affiliate marketing and many more.

In simple words, digital marketing is everything you do to promote your business or brand online. It’s basically the same as marketing, but for the web audience. 

If you want to discover the ins and outs of digital marketing, its current state and how IT companies use different marketing channels, read this comprehensive guide created by TechBehemoths, which is based on info provided by more than 2,500 surveyed companies.

There are multiple benefits of digital marketing. Here are some of them:

• Multiple channels/strategies

• Global or local reach

• Great scalability

• Cost efficient, if optimized for leads/sales

• Advanced/granular targeting

• Usually a higher conversion rate

• Advanced and precise analytics

• Automatization

Digital marketing agencies might have different approaches and tactics. Some agencies focus on a broad range of advertising services, while others focus on specific industries, channels or locations. Finding the best digital marketing company for your needs is not an easy task. 

You have to take into account all the aspects and define your goals in advance, so the selection process is smooth and efficient.

Here are some things to look for when choosing a digital marketing agency:

• Expertise

• Portfolio

• Location

• Price and pricing structure

• Approach and particularities

• Communication and reporting

• Client reviews

TechBehemoths lists more than 9,000 companies providing online marketing services from all over the world. Check out their profiles to learn more about their previous work and speciality.

To ease the selection process, we’ve created a powerful filter which you can use to narrow down the results and shortlist the companies based on your project requirements.

Where do tech businesses advertise?

TechBehemoths conducted a study in the past, where they asked tech companies what digital marketing channels they use the most. SEO/AEO, email marketing, content marketing, social media and PPC were the most popular choices.

An interesting stat revealed that only 21% of survey respondents chose video marketing as their preferred channel. Out of those, only 5.8% of respondents said that their video marketing activity is high (based on a 1-5 scale, where 1 is low and 5 is high).

This can mean a missed opportunity for businesses, as video has become a major media format used on most popular search engines and social media networks.

Getting help from a video production company can significantly contribute to the success of your marketing activity.

Another graph showed that around 30% of tech firms don’t use PPC (pay per click) advertising, which can also mean a missed opportunity.

Getting organic traffic from Google, Bing and other search engines is getting so much harder these days, as AI summaries and AI chatbots make users less likely to click on organic links => company websites don’t get visits.

This is where digital marketing agencies can help you with Google Ads, Bing ads and pay per click services.And finally, only about 3% of respondents said that influencer marketing is a part of their marketing activity and the vast majority of them (around 60%) don’t focus on influencer marketing at all.
 

In the era of AI, personal/real experiences and recommendations matter more than before. Hence, influencer advertising can be a productive marketing channel. Who would you trust more? A human with real feedback or a synthesized AI summary? The answer is obvious.

What digital marketing strategies work in 2026?

Digital marketing in 2026 is no longer optional, it’s essential if not vital. From AI-powered search to short-form video and personalized email campaigns, businesses must adapt to evolving platforms and consumer behavior to stay competitive.

Businesses that ignore investing in a strong online presence - risk losing digital visibility, trust, and competitive advantage.

Here are the most effective types of digital marketing for this year:

1. SEM (Search Engine Marketing)

Search Engine Marketing (SEM) represents a type of digital marketing meant to increase the visibility of a website on search engines. Ultimately, the goal is to try to get as much organic or paid traffic as possible.

SEM is mainly based on 2 parts:

• SEO/AEO/GEO - search or answer or generative engine optimization

• Paid advertising and PPC (pay per click)

As Google dominates the search engine market, it’s vital to be present there and target relevant audiences.

2. Content marketing

Content marketing is based on the creation and distribution of relevant and useful content that attracts the attention of visitors/consumers.

There can be multiple types of content, here is a visual illustration:

3. Social media marketing (SMM)

Almost everyone uses a kind of social media platform. Creating brand awareness on social media can be the primary focus for a business, along with ecommerce opportunities, as there’s a clear trend of people using social platforms for shopping.

4. Email marketing

Email marketing includes sending promotional emails to potential customers. There are different ways to achieve that:

5. Influencer marketing

This might be one of the most overlooked marketing channels and it basically means partnering with an online influencer to market one of your products or services.

In this way, you can get access to their audience of hundreds,thousands or even millions of followers, who trust their influencers.

6. Video marketing

Video marketing might be the future of digital marketing, mainly because of the time people spend on video hosting and streaming platforms like Youtube, TikTok and others. Hence, it makes sense for small and large businesses to invest in it.

According to Renderforrest, video marketing help businesses increase:

• Brand awareness by 70%

• Traffic by 51%

• Sales by 34%

7. VR (Virtual Reality) Marketing

This is an emerging one. VR software takes users in an interactive virtual three-dimensional environment usually using headsets with special lenses (like Meta Quest VR) - to simulate a real-life experience.

While VR marketing might be more expensive, more and more brands use VR for product promotion and virtual storytelling.

If you need help with your digital marketing, TechBehemoths list thousands of trusted agencies that you can search and shortlist. Additionally, you can use the Project submission tool to get tailored offers based on your digital marketing needs.