There are 4 Companies in Malaysia
that provide Broadcast Video Services!

Malaysia is strategically situated with easy accessibility to other countries and has a robust infrastructure and economic stability. ICT has been identified as the key growth sector in the country that grows at an Annual Average Growth Rate (AAGR) of 9.0% over a period of 7 years. The ICT sector is one of the most productive in Malaysia, and besides boosting digital transformation, it is contributing about 13.8% to the total GDP.

Malaysia has always been a popular destination for U.S. ICT companies for their global market expansion. Some of the significant U.S. companies that are well-established in Malaysia are IBM, HP, Intel, Google, Amazon, and many others. Malaysia has a holistic digital ecosystem and a complete ICT support system for U.S. businesses.

At the same time, according to Markus Monnikendam from Lizard Global, a leading IT company from Malaysia, we can say that following a stronger-than-expected rebound of 7.8 percent last year, the Central Bank of Malaysia projects economic growth of between 4% and 5% in 2023, which will help Malaysia avoid a recession. The recovery is widespread across industries and businesses. Since the reopening of international borders, recovery has become more established. Businesses of all sizes and in all industries saw an increase in sales as compared to the same period before the pandemic. But when it comes to sales growth, big businesses continue to dominate.

Why You Should Work With Malaysian IT Companies

Malaysia is a great outsourcing opportunity for foreign companies, but it hosts numerous tech giants, which have educated the local digital community to implement those needed changes in business culture, project management, and prepared the skilled workforce in the IT industry. 

For this reason, companies from Malaysia are more visible and considered a regional force in the IT industry, making good competition for Indonesia, the Philippines, and even India.

In addition to this, Markus Monnikendam, the Commercial Director Global of Lizard Global, mentions that in the upcoming years, Malaysia's growth will be centered on technology. Malaysia's much-awaited adoption of 5G technology is anticipated to have a substantial positive impact on the labor market because it will enhance the development of the web and generate an estimated 39,000 value-added jobs. 

Why Outsource Software Development to Malaysia?

Malaysia is an attractive outsourcing destination known for offshoring services in software development and BPO. It has a rapidly growing tech industry with thriving tech hubs, boasting a vibrant startup ecosystem, innovation centers, and accelerators. Various factors make Malaysia more appealing as an outsourcing location, including supportive government policies, the presence of tech cities, and high-quality education. Additionally, talented tech experts, high English proficiency, cost-effectiveness, and ease of doing business in Malaysia raise Malaysia’s position as a perfect destination for software development outsourcing. 

What to Pay Attention to When Working With Malaysian IT Companies

Since it is expected that Malaysia will reach a digitalization level of 21% by 2025, local IT companies are struggling to invest in the training and education of young developers and designers that would bring potential growth to the Malaysian IT sector. However, following the current trends, Malaysian IT companies have a high chance of growing and providing higher-quality digital services. 

Also, the layoffs in the IT industry. Markus Monnikendam from Lizard Global states that recent layoffs at IT firms show that even the biggest businesses can make misjudgments when attempting to strike a balance between staff planning and profitability.

How Reliable Are Malaysian IT Companies

On a regional background known for outsourcing destinations for international IT companies, Malaysian web and software agencies have a continuously improving position in terms of reliability. Both local demands for digital products and international opportunities gave Malaysian IT companies enough chances to reveal their potential and increase the trust level of clients. 

How Does the Malaysian IT Industry Relate to the Neighboring Countries?

The tech evolution in the past 5 years has managed to create a competitive environment in the region, where each step towards evolution is considered an advantage. The Malaysian IT industry relies heavily on tech giants' investments that would to manage, keep, and educate young professionals. Nonetheless, the recent tax-friendly policies implemented by the Malaysian government managed to develop the IT industry and infrastructure, but it is still behind Indonesia and India.

How is the Business Climate for Opening a New IT Company as a Local Entrepreneur in Malaysia?

According to Ezra Tan from VeecoTech Web & Ecommerce Sdn Bhd, a local IT company from Malaysia, the demand is higher than the supply. However, IT talent is minimal, and companies are competing aggressively to recruit talent, which is one of the main struggles for new IT companies that have to compete with bigger market players. This means that when opening an IT company in Malaysia, the entrepreneur should first look for skilled professionals due to high competitiveness, and only later be concerned about incoming projects. 

Moreover, Markus Monnikendam states that Malaysia, a developing nation, has been attempting to diversify its economy to reduce its reliance on natural resources and move towards a more knowledge-based economy. Kuala Lumpur (KL) is ranked as the third best startup ecosystem in Southeast Asia, behind Singapore and Jakarta, in Startup Genome's 2020 Global Startup Ecosystem Report. With startups in numerous industries, Malaysia has a broad startup environment. However, e-commerce, fintech, and healthcare are the most promising industries.

How do Governmental Institutions Encourage the Development of the IT Sector?

Erza Tan also states that there are multiple grants that are being rolled out to encourage businesses to be more innovative and to assist small businesses to digitalize their businesses with special tax rebates as well. Some of these grants can be found at MDEC, or get more information about them on HSBC.

Also, according to the Commercial Director Global of Lizard Global, Markus Monnikendam, the Malaysian government created the MyDIGITAL program as part of the Malaysia Economy Digital Economy Blueprint to promote this broad-based ambition, embracing a national digital transformation. The government has goals to make Malaysia a high-income, digitally-driven nation and a regional leader in the digital economy by 2030, and this program is a part of those plans. Malaysia aims to strengthen its position as a regional data hub through the government's Cloud First plan under the MyDIGITAL framework, embracing investment in data centers.

Industry 4.0 represents a shift in the global economy of Malaysia, driven by technologies like AI, IoT, robotics, and big data analytics. It helps improve efficiency and competitiveness and is adopted by different countries, including Germany, the US, and China. Malaysia is leveraging Industry 4.0 to optimize its manufacturing industry, attract foreign investments, and foster tech innovations. 

Kuala Lumpur & Penang - the Best Cities for IT Businesses, Locals Say

When asked about the best two places for IT businesses in Malaysia, Erza mentioned that Kuala Lumpur would be the best city for IT companies, as it has the best balance of having a bigger pool of talent and a bigger opportunity to do business with a wide range of local and MNC companies there. The next location would be Penang. A growing hub and one of the biggest contributors to the country's revenue.

But the list goes on, as Markus Monnikendam from Lizard Global places in the lists two other locations at the top of doing IT business in Malaysia: Cyberjaya and Iskandar Puteri.

• Cyberjaya -  With 144,000 innovators and creators, 400 MSC-status organizations, including multinational corporations (MNCs), and more than 40 government offices and centers, the city is currently regarded as Malaysia's technological hub. It essentially acts as the foundation for successful technology companies and businesses.
• Iskandar Puteri - It is now a center for cutting-edge digital innovations. Iskandar NEXT, one of its initiatives, aims to create and deploy Fourth Industrial Revolution (4IR) technological ecosystems. The Blockchain Village at Medini (BVAM) and the Drone and Robotics Zone (DRZ) Iskandar, Malaysia's first drone and robotics hub, were both made possible as a result.

Is the Malaysian Talent Poll IT-driven?

The short answer - yes. The long answer, however, has a more detailed explanation. According to Lizard Global, when local talents move employers in 2023, local talent anticipates earning an increase of 20% to 30% in pay. Less than 20% salary increases will probably make it difficult for businesses to recruit top employees. Other financial perks, such as fuel or transportation allowances, food subsidies, and flexible yearly leave, are particularly effective for attracting talent while improving the entire employee experience. However, if there is one perk that we are aware of that employees value most, it is flexible scheduling. 

This article was created together with prominent figures and professionals coming from reputable Malaysian IT Companies. Special credits: Erza Tan and Markus Monnikendam.

Broadcasting involves delivering audio or video content to a wide audience through various electronic communication methods, usually utilizing radio waves. This distribution follows a one-to-many approach, reaching multiple people simultaneously.

The “Traditional TV & Home Video” segment of the media market is expected to grow by 0.2 billion users between 2023 and 2027, reaching a new peak of 5.69 billion users in 2027. This marks a ninth consecutive year of growth, showcasing the market's continued growth over the past years, according to Statista.

Types of broadcasting video

The main broadcast media sources are television and radio, although they have been joined by streaming services, web-based broadcasts, podcasts, and other digital formats. Today there are several types of broadcast video:

Television

TV is an advanced broadcasting medium that provides a visually appealing experience for the public. It is crucial for businesses to present their products orally and provide comprehensive explanations. Television advertising effectively reaches the target audience, with cable TV advertising utilizing creative filming techniques to promote networks among middle-class households.

Advertising Films

Advertising films are commercial productions that showcase products using visual and auditory elements. They use catchy phrases and a comprehensive portrayal of the product, making them highly effective due to people's preference for visual media. Entrepreneurs often use promotional films to promote their goods due to their strong visual appeal and popularity among consumers.

Video Advertising

Video advertising, also known as sales video, differs from regular films in that they lack a story. Instead, these short clips are concise visual representations of business details. They can be shown in various places such as pubs and theaters, or displayed on roadside displays like 3D billboards. Additionally, broadcasters use drama and music to convey advertising messages to a wide audience.

Live-streaming

Live-streaming is an advanced internet broadcasting technique that transmits data in real-time, enabling businesses, brands, and advertisers to reach a wider audience, increase brand awareness, promote products or services, and generate new leads.

There are two types of live-streaming: 

• OTT Advertising (Over-The-Top): Targeted ads shown on streaming services like Amazon Prime and Netflix offer advertisers the opportunity to engage with cord-cutters and a younger age group.

• Connected TV (CTV) Advertising: Smart TV advertisements provide consumers with interactive and tailored content.

Slides

Slides are essentially posters that showcase product information through the use of vibrant colors, visuals, and diverse typography. Typically presented on large screens within cinemas, they are typically shown during intermissions or before the start of a film. Unlike advertising films, slides are a cost-effective means of conveying information.

Benefits of Broadcast Video Service

Companies can gain a number of advantages by incorporating broadcast video services into their work, including:

• This type of media is accessible and efficient for communication. 

• It reaches a broader audience and stands out within geographical boundaries.

• Content can be tailored based on the preferences of the audience.

• It provides high knowledge of different themes and trends.

• It stands as a prime choice for endorsing products and services.

• Broadcast media brings innovative and distinct ideas from the younger generations.

How to Choose a Broadcast Video Service Provider 

TechBehemoths simplifies selecting the best broadcast video companies for projects by offering a directory of over 341 IT companies. The platform offers profiles, client reviews, and ratings to evaluate and compare providers. Advanced search filters narrow down options based on industry expertise, location, and project requirements, ensuring a tailored match for broadcast video needs. Broadcast video is crucial for brand growth and staying informed, promoting products or services, and is essential for today's world continued growth and importance.