There are 2 Companies in Georgia
that provide Broadcast Video Services!

Georgia's high economic growth has been attributable to large and growing oil and gas exports, but some non-export sectors also featured double-digit growth, including construction, banking, and real estate. The IT sector was never a priority for the government-supported economy fields, and thus web industry developed by itself, with small steps, and exclusively based on market requirements. 

According to paylab the salary in the IT sector in Georgia varies from 337 Lari/month up to 1250 Lari/ month which is the equivalent of $198/mo - $735/mo. The average hourly rate, as expected, varies between $9 up to $21 for web developers, which means that a local agency may charge per hour slightly more than the official numbers. 

Why Working with Georgian Web Agencies?

Even though there are no visible changes and state-supported policies that would develop the branch, Georgia web agencies still exist, and provide the same range of services as western European ones, but for a considerably lower price.

What to be aware of when working with Georgian web agencies

However, you may want to give a second thought of whether the price range is your main reason, and also explore other options in the region. Even though web services are cheap in Georgia, you may find difficulties in communication, project management, software piracy, and also project delivery terms. 

Are Georgia Agencies reliable? 

It depends from case to case on how reliable web development and design agencies from Georgia really are. Tech Behemoths don’t interfere in the selection process, but you may consider having a call with all agencies from the country and also try to avoid agencies based in small cities. 

How Georgia relates to its neighboring countries in terms of IT?

On the background of a well-developed IT sector in Armenia, and a slightly lower IT development sector in Georgia, the country faces challenges of exiting the global market and promoting its services and web products. Also, web companies lack substantial state support and government policies that will encourage the development of this branch. On the other hand, the lack of strong competition in the IT sector in this country makes it a good target for IT startups.

All in all, Georgia has a still undiscovered IT potential and hopefully will develop this field in the next years. Until then, few web agencies struggle to acquire new products and use the latest technologies and lower prices to get a relatively strong presence on the local market.

Will Georgian Tech Scene Change in 2022?

The late 2021 elections and political events happening in Georgia have distracted the public from a critical sector  - ICT. Even though tech moves slowly in Georgia, it always represents an opportunity that connects Russia with Turkey and balances communication between Armenia and Azerbaijan. But for now, the number of IT companies in Georgia has not increased significantly, which reveals a more stagnant IT industry than it should be.

Broadcasting involves delivering audio or video content to a wide audience through various electronic communication methods, usually utilizing radio waves. This distribution follows a one-to-many approach, reaching multiple people simultaneously.

The “Traditional TV & Home Video” segment of the media market is expected to grow by 0.2 billion users between 2023 and 2027, reaching a new peak of 5.69 billion users in 2027. This marks a ninth consecutive year of growth, showcasing the market's continued growth over the past years, according to Statista.

Types of broadcasting video

The main broadcast media sources are television and radio, although they have been joined by streaming services, web-based broadcasts, podcasts, and other digital formats. Today there are several types of broadcast video:

Television

TV is an advanced broadcasting medium that provides a visually appealing experience for the public. It is crucial for businesses to present their products orally and provide comprehensive explanations. Television advertising effectively reaches the target audience, with cable TV advertising utilizing creative filming techniques to promote networks among middle-class households.

Advertising Films

Advertising films are commercial productions that showcase products using visual and auditory elements. They use catchy phrases and a comprehensive portrayal of the product, making them highly effective due to people's preference for visual media. Entrepreneurs often use promotional films to promote their goods due to their strong visual appeal and popularity among consumers.

Video Advertising

Video advertising, also known as sales video, differs from regular films in that they lack a story. Instead, these short clips are concise visual representations of business details. They can be shown in various places such as pubs and theaters, or displayed on roadside displays like 3D billboards. Additionally, broadcasters use drama and music to convey advertising messages to a wide audience.

Live-streaming

Live-streaming is an advanced internet broadcasting technique that transmits data in real-time, enabling businesses, brands, and advertisers to reach a wider audience, increase brand awareness, promote products or services, and generate new leads.

There are two types of live-streaming: 

• OTT Advertising (Over-The-Top): Targeted ads shown on streaming services like Amazon Prime and Netflix offer advertisers the opportunity to engage with cord-cutters and a younger age group.

• Connected TV (CTV) Advertising: Smart TV advertisements provide consumers with interactive and tailored content.

Slides

Slides are essentially posters that showcase product information through the use of vibrant colors, visuals, and diverse typography. Typically presented on large screens within cinemas, they are typically shown during intermissions or before the start of a film. Unlike advertising films, slides are a cost-effective means of conveying information.

Benefits of Broadcast Video Service

Companies can gain a number of advantages by incorporating broadcast video services into their work, including:

• This type of media is accessible and efficient for communication. 

• It reaches a broader audience and stands out within geographical boundaries.

• Content can be tailored based on the preferences of the audience.

• It provides high knowledge of different themes and trends.

• It stands as a prime choice for endorsing products and services.

• Broadcast media brings innovative and distinct ideas from the younger generations.

How to Choose a Broadcast Video Service Provider 

TechBehemoths simplifies selecting the best broadcast video companies for projects by offering a directory of over 341 IT companies. The platform offers profiles, client reviews, and ratings to evaluate and compare providers. Advanced search filters narrow down options based on industry expertise, location, and project requirements, ensuring a tailored match for broadcast video needs. Broadcast video is crucial for brand growth and staying informed, promoting products or services, and is essential for today's world continued growth and importance.