Digital Marketers Salaries in Germany: An In-Depth Research

The digital marketer connects with potential clients through innovative digital ad techniques, catchy social media postings, email campaigns, and other means is what digital marketing is all about. Business owners and digital marketers advertise products and services to specific consumers by combining digital technology with marketing methods.

Using digital channels, the digital marketer raises brand recognition among potential buyers. They plan, execute, and manage product marketing strategies.

Digital Marketing Salaries

As mentioned above, how much you could earn as a digital marketer depends mainly on your expertise, experience, and geographic location. We can help you understand where your salary might land. Digital marketers who are able to lead a team and tailor campaigns from top to bottom will quickly move up the ranks of position.

Average Digital Marketer Wage in Germany

We conducted research on three primary sources specializing in salary expertise:

• PayScale

• SalaryExpert

• Glassdoor 

The first source states that a digital marketing specialist in Germany earns an average gross annual salary of €41,506, while the second source reports the average salary to be €54,298 per year. Glassdoor reports the highest average salary for the position, at €59,440 annually.

This results that a digital marketing specialist in Germany earning an average of €51,748.

Entry Digital Marketer Wage in Germany

An entry-level digital marketing in Germany might earn a yearly salary between €31,000 and €45,000 per year before taxes.

On average, an entry-level digital marketing specialist in Germany earns around €38,165/year. Of course, there are many factors that influence it, such as company, workload, tasks, and last but not least, experience. An entry-level professional is considered one with 1–3 years of experience.

Our research was based on the three sources mentioned above, and we got the following results:

Payscale states that the entry salary of digital marketing specialists in Germany is €31.000/year before taxes, while SalaryExpert mentions a yearly wage of €38.499/year for a digital marketing specialist. Glassdoor shares the most hopeful view, with a salary of €45,000/year.

Senior Digital Marketer Wage in Germany

The most paid level is a senior digital marketer with 8+ years of experience, earning an average salary of €67.202/year.

Now let's make the difference between the three salary platforms that we mentioned earlier.

With the lowest salary comes Payscale which reports that a senior digital marketer in Germany earns about €58.000/year. SalaryExpert comes with a slightly higher wage of €65,608/year. Further, Glassdoor comes at the top with the highest wage of €78,000/year. 

How Much Digital Marketing Managers Earn in Berlin? 

Berlin is a start-up hub city, a place for innovative technology and science, but at the same time is one of the most dynamic economic regions in Germany. Factors that explain the high wages of digital marketer specialists. Let's see what the following three platforms say about the salary in Berlin. 

As stated by Payscale earns the average salary for a Digital Marketing Manager in Berlin, Germany of €40,370/year.

Also, SalaryExpert states that the average gross salary for a digital marketing specialist in Berlin, Germany is €55.512 per year or €27 per hour. This is 4% more (+ €2.215) than the average digital marketing specialist salary in Germany. In addition, they also receive an average bonus of €1.882. Estimates of salaries are based on salary survey data collected directly from employers and anonymous employees in Berlin, Germany.

And last but not least, Glassdoor account that the median annual salary for a Digital Marketing Specialist in the Berlin, Germany area is €53,180, with a total projected annual salary of €63,180 when bonuses, commissions, gratuities, and profit sharing are taken into account. This median wage represents the middle of the range of earnings Glassdoor gathered from their users, confirming an extra salary of about €10,000 annually.

Hamburg Digital Marketing Managers Earnings

Hamburg is one of the most popular locations for digital marketers in Germany. At the same time, it is one of the best-paid locations in the country. The city’s well-developed IT infrastructure allows companies to be generous with their digital marketers. On this note, we explored three sources mentioning how well are these professionals being paid in Hamburg.

According to Payscale a digital marketer in Hamburg, Germany earns an average wage (includes tips, bonus, and overtime pay) of €47,611/year.

At the same time, SalaryExpert reports the average gross wage for a digital marketing specialist in Hamburg, Germany is €57.151, or about €27 an hour. This is 7% more than the typical digital marketing professional salary in Germany (+ €3.840). Additionally, they receive €1.937 extra on average.

The typical wage for an entry-level digital marketing specialist, with 1–3 years of experience, is €41.280. In fact, the average pay for a senior-level digital marketing specialist, with 8+ years of experience, is €70.350.

The last source, Glassdoor estimates that a Digital Marketing Specialist in Hamburg, Germany will make a total wage of €72,000 per year, with an average salary of €63,000 per year. Based on wages gathered from their users, these stats indicate the middle of the ranges from Glassdoor's unique Total Pay Estimate algorithm. The expected additional payment is €9,000 per year. Cash bonuses, commissions, tips, and profit sharing are proofs of additional compensation.

How Digital Marketers Are Being Paid in Frankfurt?

Frankfurt is one of Germany's largest cities and home to many tech companies. A great environment for digital marketing specialists. Therefore, we analyzed the following three sources to see what salaries Digital Marketing Specialists in Frankfurt are.

According to Payscale, the average salary for a Digital Marketing Manager in Frankfurt, Germany receives an average wage of €50,623 per year. 

However, SalaryExpert state that the average gross salary for a digital marketing specialist in Frankfurt, Germany is €54.748 per year or €26 per hour. In that case, this is 3% (+€1.437) more than the average digital marketing specialist salary in Germany. They also receive an average bonus of €1.856. The average salary for an entry-level digital marketing specialist is $39.544. Therefore, a senior-level digital marketing specialist earns €67.392 on average.

While Glassdoor estimates total pay for a Digital Marketing Specialist is €65,000 per year in Frankfurt, Germany, with an average salary of €60,000 per year. The estimated additional pay is €5,000 per year. Extra pay could include cash bonuses, commissions, tips, and profit sharing. 

Digital Marketer Salary Predictions in Germany (2023 - 2028)

The Economic Research Institute (ERI) states that the salary of a digital marketer in Germany can increase by 18% in the next 5 years. Which results that an estimated salary would be €62,746 in 2028.

How are Digital Marketers Paid at Different Companies in Germany?

According to Glassdoor, there are several companies in Germany that offer digital marketing jobs at different paying levels. 

Here are some of them: 

• For example, Trivago, is willing to pay €48,634 per year for a Digital Marketing Specialist, which is 13% lower than the average salary of €55,000 per year in Germany for this work.

• The estimated total pay at Crown Equipment is €50,000 per year, which is 10% lower than the national average for this job. 

• Huawei Technologies is able to pay €45,041 per year for a Digital Marketing Specialist, which is 22% lower than the average salary of €55,000 per year in Germany for this occupation.

• DJI is ready to pay €5,511 per month. The estimated additional pay is €231 per month which could include bonus, stock, commission, profit sharing or tips.

• The expected total pay for a Digital Marketing Specialist at Softing is €55,894 per year, which is 1% more than the national average.

• Accenture pays €56,000 per year for a Digital Marketing Specialist, which is 1% higher than the average salary of €55,000 per year in Germany for this position.

Wrapping Things Up

Of course, reaching a senior salary is a long way, but if you have the necessary spectrum of skills and experience, go for it! You might need to earn experience as an entry-level digital marketer before gaining a management position. But regardless of your level of professional experience, if you have a diverse portfolio, you might be chosen for more senior positions.

All in all, the job of Digital Marketing Specialist is quite actual and in demand now, and we believe that it will continue to be, because it helps a lot in the progress of a product or a company. Nonetheless if you are looking for a digital marketing agency in Germany, there are plenty to choose from on TechBehemoths.