There are 27 Companies in Malaga
that provide Pay Per Click Services!

Since Silicon Valley started to change the entire business ecosystem in the world and lead the digitalization process to another level, almost every developed country has named one of its regions as the local “Silicon Valley”. So does Spain, and Malaga is the equivalent of it. Or at least some sources mention it as being so. Costa del Sol, which is in the closest proximity to Malaga, is the home of the Technological Park of Malaga - an environment where tech events take place regularly and a lot of IT companies are co-existing. 

Even if the authorities invested a lot of money in tourism and infrastructure meant to host all tourists that come each year to the region, business tourism is also a source of income, with over 200+ tech events coming each year. For 2025/2026, important tech events include Practical microservices masterclass, Biznagafest 2025, Upscale Conf 2025, and many more. 

Malaga is also the home of incubators, accelerators, and startup programs that stimulate the business environment and are meant to attract more investors in the region. Promalaga, BIC Euronova, Andalusia Technological Park, and the Center for Entrepreneurial Development are only a few of the organizations that are running such programs in the city and surrounding areas. 

Malaga has created over 145 tech companies, employing over 2,000 people, and generates about €400 million. On TechBehemoths, there are over 80+ software, design, marketing, and IT companies registered. 

Some of the largest companies in the IT industry are also interested in investing and opening offices in Malaga. Oracle, for example, is already there, and other tech corporations are coming too.

When it comes to salaries, on average, a software developer from Malaga earns around €23K - €44K/year, which is comparable to Barcelona, according to Glassdoor data.

It is yet to be seen if Malaga is the Spanish Silicon Valley, or it’s just a name that aims to draw attention. IT companies and their performance and presence on the international market are a KPI for this. 

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.