There are 25 Companies in Malaga
that provide Digital Strategy Services!

Since Silicon Valley started to change the entire business ecosystem in the world and lead the digitalization process to another level, almost every developed country named one of its regions as the local “Silicon Valley”. So does Spain, and Malaga is the equivalent of it. Or at least some sources mention it as being so. Costa del Sol, which is in the closest proximity to Malaga is the home of Technological Park of Malaga - an environment where tech events take place regularly and a lot of IT companies are co-existing. 

Even if the authorities invested a lot of money in tourism, and infrastructure meant to host all tourists that come each year to the region, business tourism is also a source of income - with over 200+ tech events coming each year. Probably only 2020 and 2021 will have less due to the pandemics. 

Malaga is also the home of incubators, accelerators, and startup programs that stimulate the business environment and are meant to attract more investors in the region. Promalaga, BIC Euronova, Andalusia Technological Park, and the Center for Entrepreneurial Development are only a few of the organizations that are running such programs in the city and surrounding areas. 

According to an article from 2019 Malaga has more than 600 IT companies that employ over 16.000 professionals and since then, the numbers are probably higher. On TechBehemoths, there are over 100+ software, design, marketing, and IT companies registered. 

Some of the largest companies in the IT industry are also interested in investing and opening offices in Malaga. Oracle for example is already there, and other tech behemoths are coming too

When it comes to salaries, on average a software developer from Malaga earns around $46K/year, which is comparable to Barcelona, according to Glassdoor data.

It is yet to see if Malaga is the Spanish Silicon Valley, or it’s just a name that aims to draw attention. IT companies and their performance and presence on the international market are a KPI for this. 

Digital strategy is a comprehensive plan that guides businesses in leveraging digital technologies and platforms to achieve their goals. It involves determining how to effectively use online channels to reach target audiences, enhance brand visibility, and drive growth. 

Services related to digital strategy encompass a wide range of activities, including content marketing, social media marketing, email marketing, and online advertising, aimed at achieving business goals through effective online presence and engagement.

In the digital age, businesses need a variety of strategies and tactics to succeed, which is collectively known as digital strategy. It includes defining the target audience, selecting the right digital platforms, creating engaging content, and measuring performance to ensure objectives are met. Services related to Digital Strategy range from content marketing and social media strategy to email marketing and online advertising.

Companies providing Digital Strategy services use a variety of tools and technologies. These may include analytics platforms like Google Analytics to measure website performance, social media management tools like Hootsuite for scheduling and monitoring posts, and marketing automation software like HubSpot for managing email campaigns and lead nurturing.

If a company is looking for help with their digital strategy, they can choose to partner with specialized IT companies or digital agencies. Specialized IT companies provide extensive knowledge and experience in creating successful digital plans while digital agencies, on the other hand, may provide a broader suite of digital services, making them suitable for businesses seeking comprehensive digital solutions.

When businesses make use of Digital Strategy services, they can gain many advantages in the digital world. A carefully planned strategy helps businesses to target the right audience effectively, resulting in higher engagement and more conversions. It also provides a clear roadmap for online activities, allowing businesses to allocate resources more efficiently. Additionally, a solid digital strategy keeps businesses adaptable, enabling them to respond effectively to changing market trends.

Selecting the right digital strategy service provider is crucial for achieving optimal results. Look for providers with proven expertise in designing effective digital strategies tailored to your industry and audience. Communication and a collaborative approach are key, so choose a provider that understands your goals and can effectively execute your vision.