There are 19 Companies in Lithuania
that provide Pay Per Click Services!

In the past 10 years, Lithuania developed its IT industry and infrastructure. Projects like e-Lithuania, e-residency, and VR Lithuania among others, transformed the country into a fully digitalized hub in the Baltic region. 

The IT sector itself plays an important role in the Lithuanian economy, registering a 739 millions Euros turnover in 2020. Also, ~4.0% of the entire Lithuanian workforce is enrolled in the IT industry, for those 4200+ digital companies that export their services in 130 countries. 

Why working with Lithuanian IT companies

Essential e-solutions in Lithuania that enable the digital society to function smoothly were all built by local Lithuanian companies. This enhances the reliability of Lithuanian IT companies not only locally but also worldwide - about this we will relate a bit later. 

The already built digital system in Lithuania, already tells a lot about Lithuanian IT companies that perform excellently, and are becoming more and more attractive not only for companies but also for skilled professionals that are enjoying preferential conditions. 

So, after all, why you should work with Lithuanian IT companies?! 

• Skilled workers - that provide high-level digital services

• Open market - that facilitate and ease the access to IT resources and companies services

• Low taxes - compared with other European countries, Lithuania helps local IT and tech companies generate sales, by cutting taxes - which can reflect a lower price/project for the end customer

• Healthy business environment  - a well-established communication between businesses is assured 

What you should pay attention to when working with Lithuanian IT companies

However, working with Lithuanian IT companies can be also tricky. Even though the post soviet reminiscences are not visible, you still can hit Russian Lithuanians that are providing the same IT services, but on a relatively lower quality, and in a very specific manner. Roughly, some of the companies are only benefiting from the developed IT environment in Lithuania, but don’t follow the same guidelines as the wide majority of companies do. 

Another challenge is the limited human resources that Lithuanian companies can have. The country’s population is just above 3 million people and 6% of it is simply not enough to cover all market demands, so possibly it would be difficult to find an available IT company based in Lithuania to take a big project or so. 

How developed is Lithuanian IT Infrastructure

Lithuania ranks among the top European countries with the highest IT infrastructure. As mentioned previously, its digital transformation made the country one of the regional leaders in innovation. But even so, the country is still not done yet with developing its IT capabilities. 

How does the Lithuanian IT industry perform compared to the neighboring countries?

In the Baltics, Lithuania is a detached leader in IT. Latvia and Estonia are behind simply because they focused on developing other sectors. But the Lithuanian performance is also motivated by people’s attachment to digital technologies.  The continuously growing number of digital agencies confirms once again that Lithuania ranks better than neighboring countries. 

But speaking about Lithuania as an extension to Europe’s northern region, the country is in tight competition with Latvia and Estonia, which also find themselves somewhere in the first half of the European IT community. 

Compared with those two countries, Lithuanian companies will rather provide lower prices for their IT and digital services and products, but at the same time, Lithuania has way more limited resources than Estonia or Finland. 

All in all, Lithuania is a great country to consider for digital projects, and local companies' rich experience with digital transformation can make a difference in their projects. 

Lithuania's Tech in 2022 - Update

Considering the progress Lithuania made throughout the last 3 years, is no wonder that 2022 will be another good period for the ICT and especially local IT companies. Lithuania is abundant with news and tech-related events meant to  encourage startups and entrepreneurship. As a direct result of continuous efforts invested in ICT, Lithuania got the #10 global position in FinTech and has over 42K ICT specialists employed in the tech sector as of December 2021. With this speed, Lithuania is estimated to become more than just a competitive country in the region. 

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.