There are 11 Companies in Leipzig
that provide Pay Per Click Services!

Leipzig is not the largest and the most tech-oriented city in Germany, and it is also not the first one that comes to your mind when thinking about IT and software. However, disregarding the city in these fields may be a missed opportunity. 

Of course, Berlin and Munich provide more opportunities for tech businesses, but at the same time, these cities are overwhelmed with companies and businesses in this field. Leipzig on the other hand is considered a great place for startups and many companies chose this place as the entry-market location.  Leipzig is a very creative and tech-driven city with lots of professionals and young talents that benefit from one of the best education in Europe and can prove world-class skills in software engineering, web design, or app development. The entire business ecosystem is well-established and local facilities make businesses grow easier and smoother than in Germany’s larger cities. 

Leipzig is also a great place for small businesses to find funding opportunities. There are public investment options through the State Development of Saxony including public investment grants of up to 30% for small companies. Leipzig also offers private funding options of the TGFS (Technologiegründerfonds Sachsen) and Eastern Germany’s first VC fund, the “Smart Infrastructure Venture”. Apart from this, Leipzig’s City Council offers several cash incentives for medium-sized companies as well.

In terms of human resources, Leipzig is a young and educated city, with 155K+ students that are enrolled in higher institutions. According to Startus Magazine, Leipzig higher education institutions include the HHL Leipzig Graduate School of Management that spawned 80% of all German unicorns.  And also, the Lancaster University has also made its presence in the city of Leipzig. 

The business growth is also higher than expected in Leipzig. In 2019 the national growth rate was 1.4% while in Leipzig it was 3.4%. And this was possible with additional facilities like cheaper rent and an increasing number of jobs. 

As for salaries, according to Glassdoor Leipzig pays well for IT professionals. The yearly average salary in the industry is 47K Euros or $52K, which is close to what Hamburg or Dortmund offers. 

Overall, Leipzig is a good destination for startups and for early-stage businesses. At the same time, interested people are able to find skilled professionals that will masterfully execute digital work in almost all existing fields. In these regards, you may want to explore top IT companies and web agencies in the city on TechBehemoths. 

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.