There are 4 Companies in Romania
that provide Online Reputation Management Services!

Romania’s IT sector has seen continuous growth over the past years and is known for its broad technical expertise, flexibility, and excellent language skills. The IT services market in Romania is expected to reach $1.36 billion in revenue in 2025, according to Statista. The IT Outsourcing field is expected to dominate, with an estimated market volume of $507.19 million in the same year. It is expected that this market will experience an annual growth rate of 4.88% (CAGR 2025-2030), resulting in a market volume of $1.73 billion by 2030. 

The talent pool in Romania is expanding with over 200,000 IT specialists and approximately 10,000 tech graduates annually, making it the fourth largest pool in Europe. Bucharest, Cluj-Napoca, and Iasi are not only tech hubs, but also cities with the best tech and engineering universities, such as the Politehnica University of Bucharest. Companies like Google and Microsoft opened their offices in these cities, further enhancing innovations. 

Why Should You Work With a Romanian IT Company?

Romania is one of the emerging leaders in the IT sector. The costs to hire an IT professional from this country are lower than in Western Europe, with an average annual salary of approximately $20,000. Other benefits also include a strong educational system, lower costs of living, and a good healthcare system. 

The tech sector in Romania has a high level of digitalization, opportunities to work on international projects, and access to multiple training and development programs. Working with companies or developers from Romania could bring you multiple benefits that include:

• Highly skilled tech personnel
• Competitive costs
• Cultural diversity
• The EU’s strong legal and data protection infrastructure
• Growing innovation ecosystem
• Well-developed IT framework
• R&D centers of global tech firms 

Additionally, Bucharest could become a new Cloud Engineering hub in the AI economy. The city’s tech environment is estimated at $3.25 billion, backed by ten accelerators and over $463-470 million in revenue since 2015. This city also has about 22,000 Developers and Software Engineers. The total of IT professionals is 21% women, which is higher than the 16% European average. Another promising tech hubs are Cluj-Napoca and Iasi, which have large talent pools and educated young people attracting foreign investments. 

What You Should Be Aware of When Working With Romania-based Tech Companies?

When you consider hiring an IT professional, a web agency, or a Developer team based in Romania, it is important to consider the following criteria that could complicate this process. Besides these challenges, the country’s tech environment has more advantages than weaknesses, including the ease of doing business and cooperation with local programmers. The challenges of working with a Romania-based tech firm are the following:

• Despite the impressive number of tech graduates, it is still lower than the European average.
• Bureaucratic complexities 
• Different soft skills compared to Western companies
• Unplanned costs may appear
• The country needs more funds for development

Additional important considerations include understanding Romanian legal frameworks such as the employment agreement, working hours, and minimum wage. Work permits and visas are another criterion to look after, as Romania is a member of the European Union.

Are Romanian IT Companies Reliable?

Romanian IT firms have a reputation as trusted service providers due to the solid tech expertise of local teams. CEE professionals have experience in custom software development and can find solutions to every specific technical problem. 

The country scored 30th position in the AT Kearney list of the most prominent outsourcing destinations in 2023. Romania was also placed in the first place among the mature outsourcing markets by the Business Service Leaders and KPMG.

Another reason why Romanian-based companies are reliable is their skills in diverse tech fields, including cloud architecture, AI, DevOps, UI/UX, QA automations, network security, blockchain, and IoT. Choosing to work with Romanian-based developers can be fruitful for your project due to the many benefits it can bring and the influence they have on the company’s success. 

How is Romania’s IT industry related to Neighboring Countries? 

Romania is one of the top outsourcing destinations in Eastern Europe and is a neighbor to other emerging IT ecosystems from Moldova and Bulgaria. These countries have approximately the same costs to hire Developers in Software, Cybersecurity, AI & ML, ranging from <$26 - $35. The three of them have strong tech education and large talent pools with skilled professionals. 

Moldova’s contribution to GDP had a record growth in the IT services exports, surpassing not only Romania but also Ukraine, Estonia, and Latvia, showing growth of its tech sector.  Bulgaria is considered a rival to Romania thanks to its high number of ICT professionals and lower costs in specific segments. 

Romania, Bulgaria, and Moldova are among the best outsourcing destinations for IT services from Eastern Europe and can work to bring innovations to your company. 

Online re­putation management (ORM) is the practice­ of strategically controlling and enhancing the way a brand, busine­ss, or individual is perceived online­. It plays a vital role in building customer trust, establishing industry cre­dibility, and driving sales. Key aspects of ORM include­ effectively responding to negative fee­dback, getting positive reviews, and close­ly monitoring brand mentions on various platforms.

Are you aware­ that 75% of businesses consider online­ reviews, comments, and forum posts crucial for the­ir financial stability and reputation?

Why online reputation management is important for your business

• The way your brand appe­ars online can significantly impact purchasing decisions. 

In fact, studies show that 59% of shoppe­rs conduct online research be­fore making a purchase, and a whopping 97% of consumers consult product re­views before buying. This me­ans that if your brand doesn't present itse­lf positively online, you risk losing potential custome­rs.

• Managing negative­ reviews is esse­ntial for any business. 

While negative­ reviews are unavoidable­, actively monitoring and responding to them can have­ a positive impact on your online reputation. Re­search has shown that customers who had their complaints addre­ssed within five minutes on social me­dia were more like­ly to continue making purchases with the company in the­ future.

• It provides valuable feedback.

Customer re­views offer valuable fe­edback that can help identify and addre­ss potential issues in your products, service­s, or overall customer expe­rience. By analyzing and reading through multiple­ reviews, you can gather use­ful insights that highlight recurring complaints and guide improveme­nts.

Factors that Contribute to ORM

While e­very business uses a unique­ mix to maintain its online reputation, effe­ctive ORM should involve combining the following strate­gies:

• Owned media - Experiences of both employees and customers, user-generated material, assessments, online seminars, and brand-generated content.

• Paid media - Lead generation, affiliate programs, native advertising, and sponsored social media postings.

• Earned media - Public relations, media relations, and influencer marketing.

• Shared media - Community service and collaborations, co-branding campaigns, and organic social media content.

What is the role of online brand reputation manager

A brand reputation manage­r maintains a positive online image­ for a brand. They utilize various online re­sources to monitor and influence public pe­rception of the brand. This involves analyzing re­views, tracking online mentions, and me­asuring brand sentiment. By actively managing the­ brand's online presence­, they ensure that the­ brand maintains a positive reputation among its audience­.

TechBehemoths lists over 900 online re­putation management service providers. Use the­ smart filters to find and select the­ companies you need. You can vie­w their profiles and reach out to the­m for collaboration or submit your project.

The system will match your peoject requirements with the best brand strategy se­rvice providers. Lastly, you can find out more about what is online re­putation management and how to develop effectively on TechBehemoths blog.

Where to track your brand mentions and what tools to use?

The web is vast, so finding mentions about your brand requires specific tools. You can monitor your brand mentions and sentiment on different platforms like:

• Social media - Facebook, Linkedin, Twitter (X)

• Web and news sites - niche websites/blogs and news sites.

• Review sites - Trustpilot, Google reviews

• AI chatbots - ChatGPT, Perplexity, 

• Communities and forums - Reddit, Quora, niche forums

Examples of tools you can use to track the mentions of your brand:

• Social media, community, review sites - BrandMentions, Brand24, Mention.com

• Web and news - Ahrefs, BrandMentions, Brand24
   
• AI chatbots - Peec AI, Otterly.AI, BrandBeacon.Ai

Most recently, AI chatbots like ChatGPT are gaining fast user adoption and are transforming how people search for and access information. Users are asking more complex questions instead of searching keywords, and the process is more conversational. 

AI chatbots aren’t like Google, they don’t rank content traditionally. Instead, they serve and recommend content and websites based on users questions, context, quality, and relevance.

Knowing how good your brand is performing in chatbots and the general sentiment of users when they ask questions about your brand/content is important for your business. This data can help you adjust your marketing activities accordingly and react to possible negative feedback or reviews.

Here is a comparison of some AI chatbot visibility tools:

Key elements for an efficient reputation management strategy

Here are some practical considerations for a successful online reputation management strategy:

1. Define your unique values

Ask yourself some of these questions: what problem are you solving for your customers, why would they want to buy from you and not your competitors? Then tailor your answers/actions to these values

2. Monitor your brand mentions

Use the tools mentioned earlier to track the mentions about your brand on different platforms. Be proactive and respond to positive and negative feedback, reviews, etc.

3. Listen to your customers

Social media platforms, review sites along with your site are feedback channels for your customers. It’s important to listen to your customers' frustrations and positive experiences to adjust your product/service accordingly and communicate in a professional manner.

4. Monitor your competitors 

Tracking the online mentions of your competitors is a good way to stay up to date with what’s happening with your competitors and get ideas of new marketing campaigns.

5. Define the key elements

Consider the key elements that are part of your online reputation management:

• A clear statement of your brand mission/unique value proposition, and social media activities to support them

• Regular brand related updates using high-quality content

• Up-to-date positive feedback from customers

• Internal documentation on how to answer to positive/negative reviews and feedback

• Fake reviews and spam management rules

• List of possible reputation risks and how to manage them. 

• Responsibilities distribution among sales, marketing, and support teams. Who is doing what?

If you need help with ORM, consider finding the right agency for your needs, using the Submit your project option on TechBehemoths. It’s free, and there is no obligation to hire.