There are 1 Companies in Kolkata
that provide Native Advertising Services!

Kolkata is the largest city in the West Bengal region in India and is considered the most competitive one in the IT sector with Bangladesh. The main reason - it’s physically closer than any other city. 

The region includes more than 900 IT companies with 145,000 employees, and 70% of them can be found in the city of Kolkata, which confirms again the strategic importance of the city in the country and region’s IT industry. 

Since early 2010’ Kolkata managed to grow fast and attract huge tech players such as IBM, TCS, PwC, British Telecom, and Ericsson, which in their turn invested and developed the IT infrastructure, hiring most of the youth workers that are nowadays enrolled in the system. 

The dominant services in the IT industry in Kolkata include software development, product development and consulting, big data analytics, and system integration but also digitalization of other services such as healthcare, architecture, and banking systems also enjoy a market demand. 

From hardware manufacturers, SME’s like Sonodyne, Videocon, Vikram Solar, Websol Energy, is among the top players in the tech industry as well. 

The region also has 15 IT parks, created to stimulate the development of the entire industry and boost the regional economy and competitiveness. And on top of everything, the Kalyani institute is the main core of future tech workers. 

However, Kolkata still remains one of the least paid cities in the IT industry, with a yearly average estimated at $3600-4500 USD. Yet, this is one of the reasons why big companies invest in this place, and also why IT products and services developed by Kolkata-based IT companies are cheaper than other tech hubs from India. 

In case you are searching for an IT company from Kolkata to work with, on Tech Behemoths, you can find the most active ones, who perform above-average

The form of paid publicity that integrates seamless into a platform’s content, which appears on is called Native Advertising. The paid posts have the same format as the non-sponsored ones. They are everywhere, in social channels, various platforms, and websites. These ads are meant to be smooth extensions of the page, not to interrupt the users’ experience on the website. A better possibility to be seen is for sponsored posts compared to banner ads, because they can blend in. 

Their popularity is growing thanks to their effectiveness and accounts for approximately ⅔ of the total digital display ad spend. Now, Native Advertising is used as a brand awareness tool alongside other marketing strategies. 

Statista says that by 2025, the Native Advertising global market is expected to grow to $92.4 billion in Western Europe, compared to $19.6 billion in 2020. Native ads are more popular with 53% of users than traditional ones. These data represent the increasing demand and need for Native Advertising.

Why is Native Advertising important for your project?

Native Advertising is best for almost every type of business. For instance, from telecommunications with a broad audience to a brand selling products to a specific audience. These businesses can use carefully created articles, videos, images,  blogs, and posts on social media to engage with users. The key to success is the right placement, creative content, and good storytelling. The perks businesses can leverage are the following:

• Better experience for users
• Higher rates of engagement
• Increase brand reputation
• A variety of social channels
• Higher click-through rates
• Budget-friendly
• Non-disruptive ads

To select the right platform offering Native Advertising services for your project, you should consider the reason for using Native ads, the desired audience, and the formats of ads you want. Besides these, you should consider the following criteria:

1. Understand your audience: Look into demographics and what your audience’s interests are.
2. Create attractive content for your targeted audience: Find out what are the preferred social channels of your audience, type of ads and style and use them to your benefit.
3. Budget: Usually, agencies that offer Native Advertising services offer two pricing models, cost-per-click (CPC) and cost-per-thousand impression (CPM). Consider these models to correspond with your budget.
4. Choose creative design: A key factor for your Native Ads to have success is for them to have an appealing design. Choose a platform that relates with your desired style and design.
5. Improvement of post-click experiences: It is important for your project to have optimized post-click experiences. What your followers will see after clicking has a big influence. Select an agency of Native Advertising that has this feature.

By carefully selecting these aspects, you can make a calculated decision and choose a suitable Native Advertising service platform for your project. Also, you can benefit from the various perks Native ads are providing for your business, being an investment for long-term progress. 

There are almost 100 companies from different locations like Europe, Asia, North and South America, the Middle East, and Africa on TechBehemoths. This platform has a rich filter option, giving the possibility to choose from hourly rates to the needed location. Fair ratings and reviews are also present on TechBehemoths, helping you choose more efficiently.