There are 4 Companies in Russia
that provide Marketing automation Services!

The IT industry is a strategic segment of the Russian economy, as its growth rate exceeds the GDP dynamics, and this trend is likely to continue in the future. Further development of the IT industry requires skilled professionals, and the government relies on increasing the number of students receiving education in IT by involving experienced local business mentors and foreign experts.

One of the key objectives of IT public policy is the creation of favorable conditions for the active development of technological entrepreneurship in Russia, including

the introduction of tax reform and ensuring the availability of grants to finance promising ideas. The number of successful IT-related business projects and contracts in the venture capital market is increasing.

Why working with Russian IT companies

The market of information technologies in Russia forms due to the activity of the companies of the following segments: computer and network equipment, software, and IT services. The continuous development of the sector and new innovations made Russian companies key players access the region and develop IT & software solutions for the internal market as well as businesses that are interested in the Russian digital market. 

Due to the accent, the Russian IT professionals put on cybersecurity, the demand for these types of services and products has known growth from foreign companies, according to a study made by T Advisor in 2019. 

What to be aware of when working with Russian IT companies

Bans and restrictive legislation keep Russian IT companies to speed up the growth process of the entire industry and restrain them in exporting digital services and goods. This is one of the reasons why many Russian companies relocated to places with a more accessible market, to the west in Europe or to the south, in China. 

Another thing is worth being aware of is the technical skills of IT specialists from different regions of the country. Since the talent is not equally distributed to all regions, many Russian IT companies lack experience and professionalism in communication and project management which may be a challenge for potential clients. 

How reliable are Russian IT companies

The specific taste of doing business with Russian companies remains nothing more than the ‘90s stereotype but nonetheless plays an important role in conceiving IT companies and startups as reliable.

In their struggle of combatting the stereotypes, many Russian web agencies and IT companies explored other ways of cooperation and attracting customers, including by lowering the prices and offering additional services compared to what Western IT companies and web agencies do.

How does the Russian IT industry relate to the neighboring countries

When it comes to neighboring countries, the Russian IT industry finds it in an interesting position. With China as one of the biggest IT players in Asia and an open Ukrainian market to the west, Russia has not had too many choices to handle mainly the internal market - which creates enough demand for local web companies. This has led even to several attempts to “disconnect” from the World Wide Web network and create their own independent one. However, most IT specialists consider that the Russian IT industry will not be able to exist without a connection to the global market.

Marketing automation is the process of using software to automate certain marketing tasks, such as email marketing, lead generation, scoring, or social media marketing. 

Automation is like letting software play the role of a worker, while the marketing team saves time and focuses on more strategic activities. So, marketing automation can:

• Increase efficiency

• Save time 

• Improve marketing ROI

• Create personalized marketing campaigns

• Generate and convert leads 

According to a recent study by the Aberdeen Group, companies that use marketing automation generate 50% more leads, and about 67% of marketing automation users consider it to be very effective. The value of digital marketing automation is also highlighted to the fullest in our insightful article How Automation is Helping Businesses To Optimise Their Digital Marketing. 

Professionals who specialize in Marketing Automation are marketing automation specialists or digital marketing managers and they are experts in various marketing automation platforms and CRM systems.

You may ask who it’s for - marketing automation.

The truth is that marketing automation is ideal for businesses in any industry, of all sizes that want to improve their marketing efficiency, but an especially beneficial solution is for businesses that sell B2B products or services.

If you are looking for a Marketing Automation provider TechBehemoths is the right place. There are more than 519 companies from different countries ready to help and improve marketing effectiveness. Just explore them and choose the one that suits you. 

To narrow the result you can use the filters by location, price, or reviews, or submit your project and we will help you with this task.

Keep in mind when choosing the marketing automation provider, it should have experience and reputation, offer a range of automation services, and competitive pricing.