There are 1 Companies in Poland
that provide Guerilla Advertising Services!

The Polish IT industry is one of the most important sectors of the national economy, with high fundamental principles and future growth prospects. Poland is one of the leading countries, next to Ukraine, in providing software development services in the CEE region. Additionally, Poland’s Software Development services market is expected to reach $13 billion by 2026. This sector had over 91,000 employees in 2024. 

Some aspects, like state budget compensation, the specialist available, or the rapid development of the market, are influencing the industry. The country is also one of the winners when it comes to the global financial crisis, which helped it to offer products and services that have been in short supply lately – economic stability. That is the main reason why companies started to be interested in the Polish market. It also has an evolving startup ecosystem. The number of startups in Poland grew from 2,900 to 3,324 from 2018-2023. 

According to PayScale, the average salary of a Polish web developer is around $19.12 K/year. On the other hand, the hourly rate of a Polish web developer is estimated to be around $19.11, which makes Poland a good destination for cheaper IT services and as well, a favorable country for sourcing out human resources and IT professionals. 

Why Work With a Polish IT Company

Out of many reasons why Polish IT companies are worth working with, two of them are considered the most important. 

First of all, the increasing market demand combined with the presence of tech giants such as IBM, Microsoft, HP, and Google contributed to Polish IT culture and development and increased the competitiveness of the country’s IT companies in Europe. 

The second reason lies in the abundant human resources, which come in contrast with the neighboring countries. The number of IT professionals and web education in the country shaped the IT companies based in Poland as accessible and easy to handle. 

What You Should Be Aware of When Working With Polish-Based IT Companies

On the other hand, the cheap hourly rates of Polish IT professionals made the country a great destination for outsourcing, leaving local companies not much space they afford to provide higher quality IT services. 

Are Polish IT Companies Reliable?

Polish IT Companies invaded the European market with offers to beat, offering the full-service range in web design and development, app, software engineering, and marketing for prices that are twice, or even three times, lower than the average. 

Although not all Polish professionals can provide services they are promoting, most of them do, but most of the time, the quality is proportional to prices, which tells a lot about the reliability of Polish companies. Nonetheless, Tech Behemoths recommends studying the market and connecting with as many companies as possible to find the one that suits you, just like in the case of any other country. 

How Polish IT Infrastructure Relates to the Neighboring Countries

With an abundant labor force and tech professionals, as well as having lower prices than the western neighbouring countries, Poland's IT industry is a strong regional competitor, connecting Eastern Europe with Western Europe, both geographically and by value. Compared to Ukraine, Poland has way more market opportunities and geographical advantages, attracting more companies in the IT industry. On the other hand, most Polish IT professionals are being outsourced by German companies due to higher salaries and opportunities, which reveals that the country’s infrastructure has to progress until it is able to keep the workforce inside its borders. Poland’s tech sector has over 430,000 employees, while Germany has 1,26 million people in the ICT sector. 

Overall, due to progress in the IT industry, Poland has the potential to become not only Europe’s largest tech hub but also one of the most skilled ones.
 

Guerilla Advertising is a marketing strategy that uses unconventional methods to create interest for a brand or business. This type of advertising is usually done by a small group of individuals who are spreading the word about a new brand, firm, or product through face-to-face interactions and social channels. To recommend the services or a product, social media influencers are hired due to their broad audience and reputation. 

There are several forms of Guerilla Advertising, and they are the following: Buzz marketing, Stealth marketing, Ambient marketing, Ambush marketing, and Grassroots marketing. Every type focuses on various things, but their main goal is for people to interact with the brand.

According to Statista, by 2029 about 80% of the total ad spending will be from digital channels. A part of them will come from Guerilla Advertising also. 

Guerilla Advertising is a budget-friendly and effective way to express your ideas to a large audience and gain attention. A study from ResearchGate says that Guerilla Advertising can help increase your brand awareness which will lead to more customers making purchases. 

A good method to incorporate Guerilla Advertising into your project and have some impact is to combine it with a traditional method of advertising. Other benefits that your project can enjoy from using Guerilla Advertising are:

• Cost-effective
• Generates buzz
• Brand awareness growth
• Engages users
• Target desired audience

To find the perfect platform that offers Guerilla Advertising services for your project, you should take into consideration several criteria. 

1. Know your target audience: Study demographics, behavioural and psychological features of your customers to create relevant campaigns for them. Look for a platform that can create these forms of ads or is effective for your required audience. 
2. Corresponding with your project’s goals: Your project can have different goals, from increased sales to expanded project’s reach. It’s important for the chosen advertising agency to relate to these goals and deliver them to your followers. 
3. Creativity and innovation: This type of advertising relies on innovation and creativity to create a surprise effect. Select a Guerilla Advertising platform that delivers originality and an impact.
4. Leveraging technologies: A good platform has various tools for measuring and monitoring your success in real time. It is useful for you to understand if your chosen strategy is working or if it has the desired path.
5. Trend awareness: Guerilla Advertising often relies on being ahead of market trends. Platforms delivering this type of advertising should monitor the current trends to create buzz and gain people’s attention. The last factors are beneficial for your project or brand’s popularity.
6. Combination of other market strategies: Choose Guerilla Advertising platforms that use the combination of these ads and others. They can be: branding, sales, marketing, customer relations, and others.

On the TechBehemoths platform, you can find the best Guerilla Advertising companies for your project. There are firms from all over the world. Explore the detailed profiles, client reviews, and choose the one that feels most suitable for your project. A hand of help is also the vast range of filters on TechBehemoths, including hourly rate, team size, location, and other required details your project has.