There are 1 Companies in Greece
that provide Guerilla Advertising Services!

Greece is the home of democracy, modern politics, and beautiful beaches. These, make now the country famous for. Somewhere at the end of the line, the tech sector also makes Greece a good destination for investors that aim the Mediterranean area. 

With an accent on the public sector, Greece never focused and consolidated its efforts around the tech sector, until 2018, when the government sought financial assistance and resources to get out of the economic crisis the country was hit in the mid-2010’.  The Greek tech ecosystem was granted over €260 million from the European Investment Fund and private investment, indicating a confident bet that this is the next disruptive and transformative sector. Since this investment, the country had seen a flurry of innovation as predicted and beyond. The number of firms in the venture capital space has quadrupled, spurring exponentially more ideas and innovation from young minds, founders, and investors in the space.

Why you should work with Greek IT companies

The main lesson Greek companies learned from the European digital market was that they have to provide high-quality services for affordable prices, in order to be competitive and attractive. But this helped not only to attract new clients but also to investments and stimulate the workforce to enroll in the IT sector and develop the country’s economy. 

Digitalizing the tourism sector and provide more accessibility to potential visitors was the first successful test local companies have passed before going internationally. Now, in 2020, more than 80,000 workers are employed in the Greek tech sector with an average wage of ~1000 Euro/mo. At this rate, Greek IT companies provide probably the lowest costs/project in the Mediterranean area, using at the same time the latest technologies and delivering decent projects to national and international customers. 

What you should be aware of when working with Greek IT companies

On the other hand, Greek IT companies lack experience in the international market and find it difficult to compete outside the geographical area they are located in. It is true, that competition in the European market is tough and few get to know the ultimate prize for fame since there is no #1 company in the world. But with all that, in 2020 not all Greek IT companies and digital agencies are able to compete with western-European companies. 

How reliable are Greek IT companies

On the regional level, Greek IT companies are not only reliable but also among the most favorite for clients. But the lack of experience and the in-development IT industry, create a psychological barrier for potential clients, especially big companies.  On the other hand, taking into account the speed of progress Greek companies are registering, it is possible to see a surprise turnover where the IT sector will be at the same heights or even more developed compared to western-European countries. 

How does the Greek IT sector relate to the neighboring countries?

Greece’s geographical position makes the country a strategic place in terms of connectivity and transition for the entire Europe. Compared to the Balkan countries, the Greek IT sector is well-ahead, mainly because of funding opportunities, but also due to the government-supported policies and facilities for local IT companies. 

Guerilla Advertising is a marketing strategy that uses unconventional methods to create interest for a brand or business. This type of advertising is usually done by a small group of individuals who are spreading the word about a new brand, firm, or product through face-to-face interactions and social channels. To recommend the services or a product, social media influencers are hired due to their broad audience and reputation. 

There are several forms of Guerilla Advertising, and they are the following: Buzz marketing, Stealth marketing, Ambient marketing, Ambush marketing, and Grassroots marketing. Every type focuses on various things, but their main goal is for people to interact with the brand.

According to Statista, by 2029 about 80% of the total ad spending will be from digital channels. A part of them will come from Guerilla Advertising also. 

Guerilla Advertising is a budget-friendly and effective way to express your ideas to a large audience and gain attention. A study from ResearchGate says that Guerilla Advertising can help increase your brand awareness which will lead to more customers making purchases. 

A good method to incorporate Guerilla Advertising into your project and have some impact is to combine it with a traditional method of advertising. Other benefits that your project can enjoy from using Guerilla Advertising are:

• Cost-effective
• Generates buzz
• Brand awareness growth
• Engages users
• Target desired audience

To find the perfect platform that offers Guerilla Advertising services for your project, you should take into consideration several criteria. 

1. Know your target audience: Study demographics, behavioural and psychological features of your customers to create relevant campaigns for them. Look for a platform that can create these forms of ads or is effective for your required audience. 
2. Corresponding with your project’s goals: Your project can have different goals, from increased sales to expanded project’s reach. It’s important for the chosen advertising agency to relate to these goals and deliver them to your followers. 
3. Creativity and innovation: This type of advertising relies on innovation and creativity to create a surprise effect. Select a Guerilla Advertising platform that delivers originality and an impact.
4. Leveraging technologies: A good platform has various tools for measuring and monitoring your success in real time. It is useful for you to understand if your chosen strategy is working or if it has the desired path.
5. Trend awareness: Guerilla Advertising often relies on being ahead of market trends. Platforms delivering this type of advertising should monitor the current trends to create buzz and gain people’s attention. The last factors are beneficial for your project or brand’s popularity.
6. Combination of other market strategies: Choose Guerilla Advertising platforms that use the combination of these ads and others. They can be: branding, sales, marketing, customer relations, and others.

On the TechBehemoths platform, you can find the best Guerilla Advertising companies for your project. There are firms from all over the world. Explore the detailed profiles, client reviews, and choose the one that feels most suitable for your project. A hand of help is also the vast range of filters on TechBehemoths, including hourly rate, team size, location, and other required details your project has.