There are 15 Companies in Denmark
that provide Google Ads Services!

According to the European Commission’s annual ranking, Denmark is one of the most digitized economies and societies among the 28 EU member states (2020). This is a testament to Denmark’s outstanding IT infrastructure and tech-savvy population.

85% of Danish citizens are online and actively engaged in the use of a variety of online services, making their digital skills highly advanced. In fact, all communications between citizens and public authorities take place digitally.

It is fair to say that Denmark has set some heavy footprints in the global software development arena. A number of the most used programming languages have been developed by Danish researchers, including C++, TurboPascal, and Visual Prolog. Denmark is also home to world-class software development talent - especially within the fields of security and cryptography, algorithms, AI/ML, wireless network solutions, eGovernment solutions, acoustics software, and robotics. 

Since Denmark is a small, highly integrated, and homogenous society, consumers often play an active role in developing new technology and are quick at adopting new technologies. Using Denmark as a test market gives international corporations the advantage of being able to quickly adjust and improve a product at low costs before releasing it on the world market.

Why working with Danish IT companies

There are more reasons why working with Danish IT companies is worthwhile - Abundant tech professionals, highly qualified workers, the ease of doing business, access to a rich and innovative market are just a few to mention. 

But let’s take a look closer: Denmark is not the country that faces a workforce shortage in the IT industry. More and more professionals are attracted to work in this industry. What attracts them to work - higher wages, public sector digitalization, and government facilities combined with 6 hours of work/day, and an attractive social system. 

The ease of doing business - according to the 2020 report, Denmark ranked 4th in the world. That’s lower bureaucracy, services digitalization, and a healthy business environment overall. 

Highly qualified workers come from tech universities that look more attractive to youngsters than other specialities. And at last - all these lead to an innovative market to which the lucky ones have access. 

What to pay attention to when working with Danish IT companies

With all the facilities and benefits Danish companies come with, there must be a price. Sure - it’s the money clients pay for the comfort of doing business. Business owners usually pay 15-20% more for digital projects on average, when working with Danish IT companies, compared to the EU average. And that’s probably the only thing that could retain from working with a Danish IT company.

How reliable are Danish companies

Reliability and reputation for Danish IT companies and software agencies are very important. But everything comes from the system’s conditions: The less the government pressure, the better the services and the business. A very simple deduction that reveals a part of the truth - Danish companies are reliable because of the policies. 

Another part of the story is about tradition. While building its own public sector as a digital sector where there is no need to interact physically with authorities, the Danish digital agencies took over the best practices from countries in the neighborhood. Germany and Sweden have two quite different business models, and the best of both can be found in Denmark.  Now, coming back to traditions, Denmark managed to build its own business culture that is distinctive and pleasant at the same time.

Google Ads services, previously known as Google AdWords, are a powerful tool for businesses looking to promote their products or services online. These services enable advertisers to create and display ads on Google's search engine and across the Google Display Network.

Multiple IT companies and digital agencies offer specialized Google Ad campaigns management services. These companies have dedicated teams of experts proficient in digital advertising, keyword research, and campaign optimization. Examples of such companies include SEMrush, WordStream, and Disruptive Advertising.

IT companies specializing in Google Ads services are generally reliable. They often have Google-certified professionals who understand the intricacies of Google Ads campaigns. However, the reliability of a specific IT company depends on factors like their experience, track record, and client feedback.

Google Ads service providers use various tools and technologies to manage and optimize advertising campaigns. These include keyword research tools, ad management platforms, Google Ads Editor, analytics tools like Google Analytics, and bid management software. They also leverage A/B testing tools to fine-tune ad creatives and landing pages.

Google Ads services are closely related to other digital marketing and advertising services, including:

• Search Engine Optimization (SEO): 

• Social Media Advertising

• Content Marketing

• Conversion Rate Optimization (CRO)

Selecting the best IT company for Google Ads services involves considering their expertise, Google Ads certification, industry experience, and the comprehensiveness of their services. Request case studies and client references to assess their track record in delivering successful campaigns.

Google Ads providers are essential for various projects, including:

• E-commerce Websites: Driving online sales and product visibility.

• Lead Generation: Acquiring leads for businesses in various industries.

• Local Businesses: Attracting customers to brick-and-mortar stores through location-based advertising.

• Promotional Campaigns: Launching time-sensitive offers or product launches.

• Brand Awareness: Increasing visibility and recognition for new or established brands.

Many different types of companies can benefit from using Google Ads services, including:

• Retailers who want to promote their products and increase online sales.

• Service providers who want to generate leads for healthcare, legal, and consulting services.

• Startups who want to build brand awareness and gain their first customers.

• Local businesses that want to attract customers to their physical location.

• E-commerce companies who want to stand out in a competitive online marketplace.

• Enterprises that want to manage complex campaigns and expand their digital advertising efforts

The expenses for utilizing Google Ads services fluctuate significantly depending on the complexity of the campaign, industry competition, and advertising objectives. Advertisers determine budgets and bids, and the costs are influenced by factors such as the competition level of keywords and the quality of ads. In the United States, small businesses might spend a few hundred dollars each month, while larger corporations may invest thousands or more. Although UK and Australian costs are similar, they may differ due to market circumstances and competition. It is crucial to define clear objectives and budgets when collaborating with Google Ads service providers and to regularly monitor and adjust campaigns to attain desired outcomes.