There are 3 Companies in Moldova
that provide Google Ads Services!

Moldova is a small country located in the Eastern European region, with a population estimated around 2,9 million people. Now, that we made this clear, it’s time to talk about it’s IT industry and tech development the country reached by 2020. 

According to the latest statistics that date from 2019, the country has tripled its income from IT services and products in the period 2015-2019. So, from ~1 million Euros in 2015, the income of local IT companies has increased up to ~3 million Euros in 2019. How is this possible, you would ask. There are countries with way more developed IT industry and a larger population that register fewer numbers. 

It’s simple. The number of IT companies located in Moldova has increased as well, and now, in 2020, such a small country has 2300 IT companies that mostly export their services and digital products in central and western Europe. The relatively cheap workforce which is at the same time average qualified with linguistic skills is probably the most attractive and demanded in Europe. Speaking of languages, almost every youngster aged between 18-35 knows at least two languages: Romanian and Russian. In addition, English is extremely popular and well assimilated by the local population. 

But of course, there are more reasons why you should work with a Moldovan IT company. 

Why you should work with a Moldovan IT company

The positive evolution of the Moldovan IT industry has also increased the visibility of local companies that create and develop digital products both for internal and external markets. Initially focused on outsourcing, Moldova has grown its startup base with multiple accelerator programs, and incubators that are focused on the digital. 

Now, you can meet Moldovan IT companies, and digital agencies all over the world, especially in western Europe, where some of them reached the top niche. 

The transformation from agriculture to digital in Moldova is visible, and many young professionals are opting for a career in the digital network. In this way, companies here have plentiful resources for creating and developing more and more IT companies. 

Another reason for working with Moldovan IT companies is the cheap prices for the quality of their digital services. The yearly average wage of a web developer in Moldova is estimated to be $14,800 

What to be aware of when working with a Moldovan IT company

Professional services, low prices, and a large talent pool - all these combined make Moldova probably one of the best places to work with an IT company or a web agency in Europe. But, of course, there is more to it. 

Moldova’s IT industry is still in a development phase that requires resources and attention. While the European IT market is overwhelmed with companies - it seems there is not much room left after all, and many companies are not so well-known or don’t have enough visibility. 

In addition to that, a potential client should as well pay attention to a company’s portfolio, experience, number of employees, and hourly rate - just like in any other country, there are companies that perform outstanding and charge respectively, but as well companies that just have started their road and are probable inappropriate for big projects. 

How reliable are Moldovan IT companies

In terms of reliability, Moldovan IT companies are generally fair, or at least reviews from real clients say so. However, project delivery delays are expectable. In contrast with professional services, it should not be a problem though, since the extra time a client has to wait is worth it. Not to mention that in western Europe and the US, web agencies and software companies also take their time in most cases to deliver a digital service or product. 

How does the Moldovan IT industry relate to the neighboring countries?

With Ukraine and Romania as neighboring countries, Moldova is already out of the competition in terms of IT infrastructure. However, the field of Information and Communication doesn’t know physical boundaries and local software companies don’t seem to have problems with finding new partnerships and contracts. 

The government supporting policies is also a helping hand for the industry’s development - there are two IT parks already, that charge 0% VAT for employees and only 7% for companies. This stimulates companies and professionals to choose a career in IT and develop the industry. 

Google Ads services, previously known as Google AdWords, are a powerful tool for businesses looking to promote their products or services online. These services enable advertisers to create and display ads on Google's search engine and across the Google Display Network.

Multiple IT companies and digital agencies offer specialized Google Ad campaigns management services. These companies have dedicated teams of experts proficient in digital advertising, keyword research, and campaign optimization. Examples of such companies include SEMrush, WordStream, and Disruptive Advertising.

IT companies specializing in Google Ads services are generally reliable. They often have Google-certified professionals who understand the intricacies of Google Ads campaigns. However, the reliability of a specific IT company depends on factors like their experience, track record, and client feedback.

Google Ads service providers use various tools and technologies to manage and optimize advertising campaigns. These include keyword research tools, ad management platforms, Google Ads Editor, analytics tools like Google Analytics, and bid management software. They also leverage A/B testing tools to fine-tune ad creatives and landing pages.

Google Ads services are closely related to other digital marketing and advertising services, including:

• Search Engine Optimization (SEO): 

• Social Media Advertising

• Content Marketing

• Conversion Rate Optimization (CRO)

Selecting the best IT company for Google Ads services involves considering their expertise, Google Ads certification, industry experience, and the comprehensiveness of their services. Request case studies and client references to assess their track record in delivering successful campaigns.

Google Ads providers are essential for various projects, including:

• E-commerce Websites: Driving online sales and product visibility.

• Lead Generation: Acquiring leads for businesses in various industries.

• Local Businesses: Attracting customers to brick-and-mortar stores through location-based advertising.

• Promotional Campaigns: Launching time-sensitive offers or product launches.

• Brand Awareness: Increasing visibility and recognition for new or established brands.

Many different types of companies can benefit from using Google Ads services, including:

• Retailers who want to promote their products and increase online sales.

• Service providers who want to generate leads for healthcare, legal, and consulting services.

• Startups who want to build brand awareness and gain their first customers.

• Local businesses that want to attract customers to their physical location.

• E-commerce companies who want to stand out in a competitive online marketplace.

• Enterprises that want to manage complex campaigns and expand their digital advertising efforts

The expenses for utilizing Google Ads services fluctuate significantly depending on the complexity of the campaign, industry competition, and advertising objectives. Advertisers determine budgets and bids, and the costs are influenced by factors such as the competition level of keywords and the quality of ads. In the United States, small businesses might spend a few hundred dollars each month, while larger corporations may invest thousands or more. Although UK and Australian costs are similar, they may differ due to market circumstances and competition. It is crucial to define clear objectives and budgets when collaborating with Google Ads service providers and to regularly monitor and adjust campaigns to attain desired outcomes.