There are 12 Companies in Estonia
that provide Google Ads Services!

In the past 10 years, Estonia developed its IT industry and infrastructure. Projects like e-Estonia, e-residency, and VR Estonia among others, transformed the country into a fully digitalized hub in the Baltic region. 

The IT sector itself plays an important role in the Estonian economy, registering a 3,68 bn Euros turnover in 2020. Also, ~6.0% of the entire Estonian workforce is enrolled in the IT industry, for those 4800+ digital companies that export their services in 130 countries. 

Why working with Estonian IT companies

Essential e-solutions in Estonia that enable the digital society to function smoothly were all built by local Estonian companies. This enhances the reliability of Estonian IT companies not only locally but also worldwide - about this we will relate a bit later. 

The already built digital system in Estonia, already tells a lot about Estonian IT companies that perform excellently, and are becoming more and more attractive not only for companies but also for skilled professionals that are enjoying preferential conditions. 

So, after all, why you should work with Estonian IT companies?! 

• Skilled workers - that provide high-level digital services

• Open market - that facilitate and ease the access to IT resources and companies services

• Low taxes - compared with other European countries, Estonia helps local IT and tech companies generate sales, by cutting taxes - which can reflect a lower price/project for the end customer

• Healthy business environment  - a well-established communication between businesses is assured 

What you should pay attention to when working with Estonian IT companies

However, working with Estonian IT companies can be also tricky. Even though the post soviet reminiscences are not visible, you still can hit Russian Estonians that are providing the same IT services, but on a relatively lower quality, and in a very specific manner. Roughly, some of the companies are only benefiting from the developed IT environment in Estonia, but don’t follow the same guidelines as the wide majority of companies do. 

Another challenge is the limited human resources that Estonian companies can have. The country’s population is just above 3 million people and 6% of it is simply not enough to cover all market demands, so possibly it would be difficult to find an available IT company based in Estonia to take a big project or so. 

How developed is Estonian IT Infrastructure

Estonia ranks among the top European countries with the highest IT infrastructure. As mentioned previously, its digital transformation made the country one of the regional leaders in innovation. But even so, the country is still not done yet with developing its IT capabilities. 

How does the Estonian IT industry perform compared to the neighboring countries?

In the Baltics, Estonia is a detached leader in IT. Latvia and Lithuania are behind simply because they focused on developing other sectors. But the Estonian performance is also motivated by people’s attachment to digital technologies.  The continuously growing number of digital agencies confirms once again that Estonia ranks better than neighboring countries. 

But speaking about Estonia as an extension to Europe’s northern region, the country is in tight competition with Sweden and Finland, which also find themselves somewhere in the first half of the European IT community. 

Compared with those two countries, Estonian companies will rather provide lower prices for their IT and digital services and products, but at the same time, Estonia has way more limited resources than Sweden or Finland. 

All in all, Estonia is a great country to consider for digital projects, and local companies' rich experience with digital transformation can make a difference for their projects.

Google Ads services, previously known as Google AdWords, are a powerful tool for businesses looking to promote their products or services online. These services enable advertisers to create and display ads on Google's search engine and across the Google Display Network.

Multiple IT companies and digital agencies offer specialized Google Ad campaigns management services. These companies have dedicated teams of experts proficient in digital advertising, keyword research, and campaign optimization. Examples of such companies include SEMrush, WordStream, and Disruptive Advertising.

IT companies specializing in Google Ads services are generally reliable. They often have Google-certified professionals who understand the intricacies of Google Ads campaigns. However, the reliability of a specific IT company depends on factors like their experience, track record, and client feedback.

Google Ads service providers use various tools and technologies to manage and optimize advertising campaigns. These include keyword research tools, ad management platforms, Google Ads Editor, analytics tools like Google Analytics, and bid management software. They also leverage A/B testing tools to fine-tune ad creatives and landing pages.

Google Ads services are closely related to other digital marketing and advertising services, including:

• Search Engine Optimization (SEO): 

• Social Media Advertising

• Content Marketing

• Conversion Rate Optimization (CRO)

Selecting the best IT company for Google Ads services involves considering their expertise, Google Ads certification, industry experience, and the comprehensiveness of their services. Request case studies and client references to assess their track record in delivering successful campaigns.

Google Ads providers are essential for various projects, including:

• E-commerce Websites: Driving online sales and product visibility.

• Lead Generation: Acquiring leads for businesses in various industries.

• Local Businesses: Attracting customers to brick-and-mortar stores through location-based advertising.

• Promotional Campaigns: Launching time-sensitive offers or product launches.

• Brand Awareness: Increasing visibility and recognition for new or established brands.

Many different types of companies can benefit from using Google Ads services, including:

• Retailers who want to promote their products and increase online sales.

• Service providers who want to generate leads for healthcare, legal, and consulting services.

• Startups who want to build brand awareness and gain their first customers.

• Local businesses that want to attract customers to their physical location.

• E-commerce companies who want to stand out in a competitive online marketplace.

• Enterprises that want to manage complex campaigns and expand their digital advertising efforts

The expenses for utilizing Google Ads services fluctuate significantly depending on the complexity of the campaign, industry competition, and advertising objectives. Advertisers determine budgets and bids, and the costs are influenced by factors such as the competition level of keywords and the quality of ads. In the United States, small businesses might spend a few hundred dollars each month, while larger corporations may invest thousands or more. Although UK and Australian costs are similar, they may differ due to market circumstances and competition. It is crucial to define clear objectives and budgets when collaborating with Google Ads service providers and to regularly monitor and adjust campaigns to attain desired outcomes.