There are 12 Companies in Belgium
that provide Google Ads Services!

The Belgian ICT market is considered to be mature and sophisticated but still open and innovative. The market is highly competitive but at the same time has opportunities for international trade, especially for small and medium-sized businesses.

Now, in 2020, the ICT sector is one of the most dynamic in Belgium, with a turnover of 35 billion euro the ICT sector contributes 10% of GDP per year.

The average net salary of a Belgian web developer is estimated to be around 2545 EUR, with an hourly rate of 22EUR. This makes the Belgian IT industry one of the most expensive in Europe, but at the same time highly-qualified due to IT education investment and government policies that support this economy pillar and its continuous development

• Why is it worth working with a Belgian IT company?

Belgian web agencies and IT companies provide the full range of services required on the market. But also, companies focus and tend to develop several specific IT branches that proved to be required both on the local and international markets. In this way, based on a study performed by Open Export Belgian agencies are among the best in Europe in providing the following services: 

1. E-health

2. Fintech

3. Cybersecurity

4. Big Data

5. Digital and Social Marketing

6. ICT for education

7. E-Government 

• What to pay attention when working with Belgian-based agencies

As it was mentioned from the very beginning, the Belgian IT industry is one of the most expensive in Europe. Also, Belgian agencies like many western countries perform Business Process Outsourcing, by recruiting human resources and professionals from cheaper countries.

• Are Belgian Companies reliable? 

As one of Europe’s most popular IT hub, Belgium is reachable almost exclusively to companies that can invest and survive on the market. The tough competition within its borders and also in the region combined with high living prices created a favorable environment for either big or serious companies. 

• How Belgium IT infrastructure relates to its neighboring countries?

Even though Belgium has a well-developed IT infrastructure and supports the presence of all types of business entries on the IT market, the neighboring country’s IT capacities make a good competition and create similar or even higher opportunities for ICT. According to the Entrepreneur, Germany, Holland, and France are the leading IT Hubs in Europe alongside Belgium, which makes the first three  - a good alternative for IT startups and web projects. 

Belgium still remains one of the most preferred and trusted countries in the world for IT innovation, web development, web design, and creative projects. 

Google Ads services, previously known as Google AdWords, are a powerful tool for businesses looking to promote their products or services online. These services enable advertisers to create and display ads on Google's search engine and across the Google Display Network.

Multiple IT companies and digital agencies offer specialized Google Ad campaigns management services. These companies have dedicated teams of experts proficient in digital advertising, keyword research, and campaign optimization. Examples of such companies include SEMrush, WordStream, and Disruptive Advertising.

IT companies specializing in Google Ads services are generally reliable. They often have Google-certified professionals who understand the intricacies of Google Ads campaigns. However, the reliability of a specific IT company depends on factors like their experience, track record, and client feedback.

Google Ads service providers use various tools and technologies to manage and optimize advertising campaigns. These include keyword research tools, ad management platforms, Google Ads Editor, analytics tools like Google Analytics, and bid management software. They also leverage A/B testing tools to fine-tune ad creatives and landing pages.

Google Ads services are closely related to other digital marketing and advertising services, including:

• Search Engine Optimization (SEO): 

• Social Media Advertising

• Content Marketing

• Conversion Rate Optimization (CRO)

Selecting the best IT company for Google Ads services involves considering their expertise, Google Ads certification, industry experience, and the comprehensiveness of their services. Request case studies and client references to assess their track record in delivering successful campaigns.

Google Ads providers are essential for various projects, including:

• E-commerce Websites: Driving online sales and product visibility.

• Lead Generation: Acquiring leads for businesses in various industries.

• Local Businesses: Attracting customers to brick-and-mortar stores through location-based advertising.

• Promotional Campaigns: Launching time-sensitive offers or product launches.

• Brand Awareness: Increasing visibility and recognition for new or established brands.

Many different types of companies can benefit from using Google Ads services, including:

• Retailers who want to promote their products and increase online sales.

• Service providers who want to generate leads for healthcare, legal, and consulting services.

• Startups who want to build brand awareness and gain their first customers.

• Local businesses that want to attract customers to their physical location.

• E-commerce companies who want to stand out in a competitive online marketplace.

• Enterprises that want to manage complex campaigns and expand their digital advertising efforts

The expenses for utilizing Google Ads services fluctuate significantly depending on the complexity of the campaign, industry competition, and advertising objectives. Advertisers determine budgets and bids, and the costs are influenced by factors such as the competition level of keywords and the quality of ads. In the United States, small businesses might spend a few hundred dollars each month, while larger corporations may invest thousands or more. Although UK and Australian costs are similar, they may differ due to market circumstances and competition. It is crucial to define clear objectives and budgets when collaborating with Google Ads service providers and to regularly monitor and adjust campaigns to attain desired outcomes.