There are 22 Companies in Belgium
that provide Pay Per Click Services!

The Belgian ICT market is considered to be mature and sophisticated but still open and innovative. The market is highly competitive but at the same time has opportunities for international trade, especially for small and medium-sized businesses.

Now, in 2020, the ICT sector is one of the most dynamic in Belgium, with a turnover of 35 billion euro the ICT sector contributes 10% of GDP per year.

The average net salary of a Belgian web developer is estimated to be around 2545 EUR, with an hourly rate of 22EUR. This makes the Belgian IT industry one of the most expensive in Europe, but at the same time highly-qualified due to IT education investment and government policies that support this economy pillar and its continuous development

• Why is it worth working with a Belgian IT company?

Belgian web agencies and IT companies provide the full range of services required on the market. But also, companies focus and tend to develop several specific IT branches that proved to be required both on the local and international markets. In this way, based on a study performed by Open Export Belgian agencies are among the best in Europe in providing the following services: 

1. E-health

2. Fintech

3. Cybersecurity

4. Big Data

5. Digital and Social Marketing

6. ICT for education

7. E-Government 

• What to pay attention when working with Belgian-based agencies

As it was mentioned from the very beginning, the Belgian IT industry is one of the most expensive in Europe. Also, Belgian agencies like many western countries perform Business Process Outsourcing, by recruiting human resources and professionals from cheaper countries.

• Are Belgian Companies reliable? 

As one of Europe’s most popular IT hub, Belgium is reachable almost exclusively to companies that can invest and survive on the market. The tough competition within its borders and also in the region combined with high living prices created a favorable environment for either big or serious companies. 

• How Belgium IT infrastructure relates to its neighboring countries?

Even though Belgium has a well-developed IT infrastructure and supports the presence of all types of business entries on the IT market, the neighboring country’s IT capacities make a good competition and create similar or even higher opportunities for ICT. According to the Entrepreneur, Germany, Holland, and France are the leading IT Hubs in Europe alongside Belgium, which makes the first three  - a good alternative for IT startups and web projects. 

Belgium still remains one of the most preferred and trusted countries in the world for IT innovation, web development, web design, and creative projects. 

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.