There are 44 Companies in Sydney
that provide Email Marketing Services!

Sydney is not only a cultural attraction to foreigners, but also one of Australia’s tech hubs that generates thousands of IT jobs each year and continuously delivers software, AI, web, and app solutions to local and international businesses.  The city is the second-largest by area, and it has huge digital potential for local young professionals who aim for a career in IT. In addition to how the city develops by itself, aided by companies and professionals, Sydney also benefits from state aid that invests in tech and IT. New South Wales - the region where Sydney and Canberra are located- indicates revenue from the IT sector around $1.51B, and that’s only in 2015-2016, according to a government portal. Sydney generates annually $45.55 billion in ICT income each year, with over 100,000 people in the tech sector, and is expected to create 25,000 ICT jobs by 2026.

The region is also a leading digital environment for data centers, data storage, and managed service hosting. And to add more here, leading data centers and hosting providers have set up a base in Sydney and the surrounding areas for delivering services. Global Switch, Alibaba Cloud, Amazon Web Services, Rackspace, Dimension Data, and Vocus Communications are only a few giants to name that have established their offices and workspaces in NSW. This is a great indicator that the region has a great telecommunication infrastructure and can deliver data at high speed. 

In its turn, the IT and tech companies located in Sydney support other vital areas and economic fields of the country, such as agribusiness, fintech, and Medtech. The connection between all these fields and the digitalization process of the country, supported by Sydney IT companies, proves high development indicators of the country and its sustainability. 

But the IT and Tech sectors also support new businesses and startups, funding and growing accelerator programs, incubators, and partnerships between companies. Startmate, Cicada Innovations, Remarkable, muru-D, and USYD Incubate are only a few examples of programs that continue to invest in startups and innovation in Sydney. 

The average wage in the IT sector in Sydney is estimated at almost $78,000/year, which is one of the highest in Australia. Compared to Brisbane, for example, where the average salary in IT is at $115,096/year and Melbourne ($73,747/year), Sydney is definitely an attractive place for young professionals from around the country. 

Overall, Sydney is more than culture and festivals, and in the past years has become a leading tech hub in the region and in the world. 

Email Marketing is a digital marketing strategy used by businesses to connect with their prospects/clients and promote their services or products via emails.

Email is actually older than the Internet and was invented in the early 70s, it’s still one of the most widely used forms of communication on the web, especially for business purposes.

A significant number of businesses rely on email marketing to increase their revenue, as it’s an efficient channel when it comes to lead and sales generation. 27% of IT companies surveyed by TechBehemoths mentioned that email marketing is one of their top marketing strategies.

Here are some of the benefits of email marketing for businesses:

• Increases your brand awareness
• Generates leads and sales
• Has a higher conversion rate
• Builds brand loyalty
• Is a great channel for upselling
• Delivers personalized content and messages
• Generates results fast

There are multiple email marketing tools on the market for self service advertising like Mailchimp, Hubspot, Zoho campaigns. They include a wide set of advanced features like automation, segmentation, email templates, ecommerce options, A/B testing, etc.

However, for a more holistic approach and scalable results with email marketing, you might want to get help from service providers who have proven expertise and advanced knowledge/techniques.

If you’re considering hiring an email marketing agency, here are some things to look for:  

• Experience
• Location
• Team size
• Price range
• Portfolio
• Approach & techniques
• Communication & reporting
• Customer reviews

You can choose from more than 8,000 email marketing service providers on TechBehemoths. To ease the selection process, we’ve created a powerful filter to help you narrow down the list of companies based on your exact project requirements.

Browse the company profiles you think are a good fit and contact them for possible collaborations.

Is email marketing still an effective strategy?

Yes, email marketing is still one of the most effective and popular types of digital marketing.

Email marketing means sending informative, promotional or commercial emails to a target group of potential customers.

Here are some common use cases for email marketing. Business usually send emails on these occasions:

• launch a new product/service

• refresh your website

• thank you note, confirmation message, or notification

• host an event

• have new offers

Emails are also a direct channel of communication with customers, which allows businesses to increase their brand awareness and build stronger relationships with their customers.

Below are a few common types of email marketing:

What essential skills should email marketers have?

When looking to hire an email marketing agency, keep in mind the following required skills:

1. Strategy Development & Planification

Email marketing must be based on a strategy and plan. You need to understand the various subscriber life-cycle stages and how to engage them as part of your strategic thinking. A successful email marketer should know what campaigns work well for every stage.

2. Automation

One of the best things you can do to save time and increase your email campaigns' ROI is to automate lead nurturing processes. Email marketing automation includes both lead nurturing and lifecycle emails. Here’s what each means:

• Lead nurturing - implies sending emails to try to convert potential customers

• Lifecycle emails - imply sending highly relevant emails at the right time, based on the buyer’s sales journey stage (lead, new customer, existing customer, etc.) 

3. Segmentation

Email segmentation is a technique that categorizes your contacts into different groups in order to deliver targeted and personalized emails.

Here are a few examples of user segments based on who they are or what they did:

• Customers

• Followers

• Downloaders

• Free trial users

You can segment your email lists based on other fields like:

• Demographical data: gender, age, job, income, marital status, etc.

• Geographical data: country, city, language, etc.

• Activity data: previous purchase, website browsing, engagement, etc.

Here is how email list segmentation can help you achieve better results:

4. Copywriting

Email copywriting is the process of writing content for an email that is intended to convince a user to do a specific action: visit a web page, download a resource, buy a product, etc.

Email copywriting principles are similar to any other type of copywriting and is meant to encourage some of the following actions:

• Share or link to a web page

• Read your new article

• Follow your social media

• Book a meeting

• Invite to a podcast

Great email copywriting has multiple business advantages:

• Higher open and conversion rates

• Increased ROI [1] 

• Stronger relationships with your target audience

• Higher customers loyalty

• Better email reply rate => potential new meetings

[1] According to Litmus, when your email copywriting is on point, you can expect a return on investment (ROI) of up to $36 per dollar spent.

5. Analytics & Testing

It’s essential to understand the most important metrics and how to measure the effectiveness of email marketing campaigns.

Here are some email marketing KPIs for reference. Average email open rate and clicks rate is highly dependent on your industry, but if your email open rate is about 10-15% that’s already a great result.

To find the right email marketing agency for your projects, use the Project submission tool on TechBehemots. Simply describe your business needs and the system will match you with the best possible service providers.