There are 2 Companies in Morocco
that provide Broadcast Video Services!

Morocco aims to position itself as a strategic hub in the Middle East and North Africa by becoming one of the top-performing countries in the region in terms of datacom infrastructure and IT business environment. 

In order to promote Morocco as an attractive destination for outsourcing services and an anchor in the global digital movement, the government has lifted the ban made by the Telecommunications Regulatory National Agency (ANRT) over internet protocol (VoIP) services.

According to a report published by The Brooking Institution in October 2016, the VoIP ban resulted in US$320m of economic loss for Morocco during the first half of 2016.

In terms of digital progress, Morocco still struggles with disparities in access to computer technologies in crucial sectors. Even though 60% of Moroccans had access to the internet last year, the country’s 2019 network readiness index remains relatively low, ranking 78th out of 139.

Why you should work with Morocco IT companies

Low prices and experienced professionals are the main reasons why Morocco managed to attract direct foreign investments from international companies and organizations. Since the country has focused a lot on BPO services, it may be challenging for locals to establish their own IT and digital companies in a country with a poorly developed IT industry. 

What you should pay attention to when working with Moroccan IT companies

The local IT companies are mainly focusing on BPO, due to a poor-developed IT infrastructure. The only valuable resource remains skilled professionals, that over time earned valuable experience, and have increased the country’s performance in the field of digital services. 

How reliable are Moroccan IT companies

In terms of reliability, Moroccan IT companies benefit from foreign companies’ reputations. 86% of all IT companies from Morocco are multinational or international agencies and investors aiming to attract a low-cost and decent quality workforce. 

The main investors in the Morocco IT industry are French tech companies, which are extending their network and influence in North-Africa and Mediterranean regions.

How does the Moroccan IT industry relate to the neighboring countries?

The close proximity to Spain, makes Morocco look weak in front of new technology challenges and the poor-developed IT infrastructure, with banned services and risk to terrorism, gives no chance to the country to compete with Spain or Portugal in South-West Europe. 

On the other hand, Morocco is probably the most developed country in North Africa and has the potential to achieve what it was aiming for in the first place - A strategic regional hub. However, Morocco needs strong financial support from the international community and also transparency and democratic institutions to lead the necessary reforms for the country’s development overall, and particularly in the IT industry. 

Broadcasting involves delivering audio or video content to a wide audience through various electronic communication methods, usually utilizing radio waves. This distribution follows a one-to-many approach, reaching multiple people simultaneously.

The “Traditional TV & Home Video” segment of the media market is expected to grow by 0.2 billion users between 2023 and 2027, reaching a new peak of 5.69 billion users in 2027. This marks a ninth consecutive year of growth, showcasing the market's continued growth over the past years, according to Statista.

Types of broadcasting video

The main broadcast media sources are television and radio, although they have been joined by streaming services, web-based broadcasts, podcasts, and other digital formats. Today there are several types of broadcast video:

Television

TV is an advanced broadcasting medium that provides a visually appealing experience for the public. It is crucial for businesses to present their products orally and provide comprehensive explanations. Television advertising effectively reaches the target audience, with cable TV advertising utilizing creative filming techniques to promote networks among middle-class households.

Advertising Films

Advertising films are commercial productions that showcase products using visual and auditory elements. They use catchy phrases and a comprehensive portrayal of the product, making them highly effective due to people's preference for visual media. Entrepreneurs often use promotional films to promote their goods due to their strong visual appeal and popularity among consumers.

Video Advertising

Video advertising, also known as sales video, differs from regular films in that they lack a story. Instead, these short clips are concise visual representations of business details. They can be shown in various places such as pubs and theaters, or displayed on roadside displays like 3D billboards. Additionally, broadcasters use drama and music to convey advertising messages to a wide audience.

Live-streaming

Live-streaming is an advanced internet broadcasting technique that transmits data in real-time, enabling businesses, brands, and advertisers to reach a wider audience, increase brand awareness, promote products or services, and generate new leads.

There are two types of live-streaming: 

• OTT Advertising (Over-The-Top): Targeted ads shown on streaming services like Amazon Prime and Netflix offer advertisers the opportunity to engage with cord-cutters and a younger age group.

• Connected TV (CTV) Advertising: Smart TV advertisements provide consumers with interactive and tailored content.

Slides

Slides are essentially posters that showcase product information through the use of vibrant colors, visuals, and diverse typography. Typically presented on large screens within cinemas, they are typically shown during intermissions or before the start of a film. Unlike advertising films, slides are a cost-effective means of conveying information.

Benefits of Broadcast Video Service

Companies can gain a number of advantages by incorporating broadcast video services into their work, including:

• This type of media is accessible and efficient for communication. 

• It reaches a broader audience and stands out within geographical boundaries.

• Content can be tailored based on the preferences of the audience.

• It provides high knowledge of different themes and trends.

• It stands as a prime choice for endorsing products and services.

• Broadcast media brings innovative and distinct ideas from the younger generations.

How to Choose a Broadcast Video Service Provider 

TechBehemoths simplifies selecting the best broadcast video companies for projects by offering a directory of over 341 IT companies. The platform offers profiles, client reviews, and ratings to evaluate and compare providers. Advanced search filters narrow down options based on industry expertise, location, and project requirements, ensuring a tailored match for broadcast video needs. Broadcast video is crucial for brand growth and staying informed, promoting products or services, and is essential for today's world continued growth and importance.