There are 2 Companies in Ghana
that provide Broadcast Video Services!

Ghana’s ICT sector was worth an estimated $5.48 billion in 2017, constituting 41.7% growth from 2016. The telecommunications segment makes up the vast majority of this at around $2.9 billion. Other important contributors are broadcasting, data center services, cloud, IT, and BPO.

Ghana’s combination of relatively stable governance, strategic location, and young and innovative population has made it an attractive destination for multinational companies. Several notable firms such as Google, Microsoft, Bolt or Bloomberg have offices in Accra, and some have based their entire African operations from these offices.

Why you should work with Ghanese IT companies

Digital service providers in the cloud and BPO markets are largely involved in the provision, rather than the development, of services, whilst Ghanan firms are more prevalent in the fintech and eCommerce markets. The physical technology required for the delivery of digital services is typically imported, and it is not clear that Ghana could produce these products more efficiently. 

A key strength in the digital services market is the acceptance of mobile services. Any consumer solution entering the market would have to be mobile-compatible. Mobile healthcare services are expected to grow particularly rapidly as the sophistication of these offerings increases.

What to pay attention to when working with Ghanese IT companies and web agencies

On the consumer side, it is vital that any proposed digital service offering be mobile-compatible due to the prevalence of mobile usage in Ghana. Furthermore, smartphone penetration in the region is steadily increasing, thus increasing the sophistication of viable digital service offerings. 

Given the acceptance of fintech by the Ghanese population, a possible route to entry in the consumer market is to acquire one of the many smaller fintech firms in the industry. This would resolve some of the primary barriers to entry, most specifically bureaucratic red tape and a lack of local knowledge. 

On the corporate side, the most effective route to entry is likely through partnerships with smaller local resellers. This model is already popular in the Ghanan market. A key differentiating feature here will be how well the service adapted to the Ghanan market.

How reliable are Ghanese IT companies?

Considered to be one of the biggest African IT hubs, Ghanese web agencies and IT companies compete only with Ethiopian ones in terms of reliability. As many foreign companies have already invested and thus developed the local IT infrastructure and industry overall, Ghanan IT companies find it easier than other neighboring countries to enter the global market and provide their services for accessible prices. 

How does the Ghanese IT industry relate to the neighboring countries?

Ghana is actively trying to establish itself as a key ICT hub in the East African region. The country appears to be making good progress in this regard, helped by having a strong connectivity infrastructure and a young, innovative population. Despite this, the country currently faces considerable political uncertainty, and issues surrounding the transparency of tenders remains a major barrier to growth.

Although Ghana’s score for the metric measuring the economic impact of ICT is not high in absolute terms, it ranks 78th in the world. This supports the conjecture that businesses, government, and consumers will be receptive to new technologies as ICT has already had a substantial impact on the Ghanan economy. 

How IT Industry in Ghana will evolve in 2022?

In the last years, Ghana has developed a strong presence of IT companies in the region and is also known as one of the most progressive countries in West Africa. Free media and a democratic regime have definitely contributed to the Ghanese tech development, and now the number of startups is growing drastically on the background of a free market and multiple venture investors coming in. 2022 comes with good news for Ghana IT industry - investments and government facilities have increased the number of IT companies which in return will provide a solid economic background for further development.

Broadcasting involves delivering audio or video content to a wide audience through various electronic communication methods, usually utilizing radio waves. This distribution follows a one-to-many approach, reaching multiple people simultaneously.

The “Traditional TV & Home Video” segment of the media market is expected to grow by 0.2 billion users between 2023 and 2027, reaching a new peak of 5.69 billion users in 2027. This marks a ninth consecutive year of growth, showcasing the market's continued growth over the past years, according to Statista.

Types of broadcasting video

The main broadcast media sources are television and radio, although they have been joined by streaming services, web-based broadcasts, podcasts, and other digital formats. Today there are several types of broadcast video:

Television

TV is an advanced broadcasting medium that provides a visually appealing experience for the public. It is crucial for businesses to present their products orally and provide comprehensive explanations. Television advertising effectively reaches the target audience, with cable TV advertising utilizing creative filming techniques to promote networks among middle-class households.

Advertising Films

Advertising films are commercial productions that showcase products using visual and auditory elements. They use catchy phrases and a comprehensive portrayal of the product, making them highly effective due to people's preference for visual media. Entrepreneurs often use promotional films to promote their goods due to their strong visual appeal and popularity among consumers.

Video Advertising

Video advertising, also known as sales video, differs from regular films in that they lack a story. Instead, these short clips are concise visual representations of business details. They can be shown in various places such as pubs and theaters, or displayed on roadside displays like 3D billboards. Additionally, broadcasters use drama and music to convey advertising messages to a wide audience.

Live-streaming

Live-streaming is an advanced internet broadcasting technique that transmits data in real-time, enabling businesses, brands, and advertisers to reach a wider audience, increase brand awareness, promote products or services, and generate new leads.

There are two types of live-streaming: 

• OTT Advertising (Over-The-Top): Targeted ads shown on streaming services like Amazon Prime and Netflix offer advertisers the opportunity to engage with cord-cutters and a younger age group.

• Connected TV (CTV) Advertising: Smart TV advertisements provide consumers with interactive and tailored content.

Slides

Slides are essentially posters that showcase product information through the use of vibrant colors, visuals, and diverse typography. Typically presented on large screens within cinemas, they are typically shown during intermissions or before the start of a film. Unlike advertising films, slides are a cost-effective means of conveying information.

Benefits of Broadcast Video Service

Companies can gain a number of advantages by incorporating broadcast video services into their work, including:

• This type of media is accessible and efficient for communication. 

• It reaches a broader audience and stands out within geographical boundaries.

• Content can be tailored based on the preferences of the audience.

• It provides high knowledge of different themes and trends.

• It stands as a prime choice for endorsing products and services.

• Broadcast media brings innovative and distinct ideas from the younger generations.

How to Choose a Broadcast Video Service Provider 

TechBehemoths simplifies selecting the best broadcast video companies for projects by offering a directory of over 341 IT companies. The platform offers profiles, client reviews, and ratings to evaluate and compare providers. Advanced search filters narrow down options based on industry expertise, location, and project requirements, ensuring a tailored match for broadcast video needs. Broadcast video is crucial for brand growth and staying informed, promoting products or services, and is essential for today's world continued growth and importance.