There are 25 Companies in Kenya
that provide Video Production Services!

Kenya’s ICT sector was worth an estimated $5.48 billion in 2017, constituting 31.7% growth from 2016. The telecommunications segment makes up the vast majority of this at around $3.2 billion. Other important contributors are broadcasting, data center services, cloud, IT, and BPO.

Kenya’s combination of relatively stable governance, strategic location, and young and innovative population has made it an attractive destination for multinational companies. Several notable firms such as Oracle, IBM, Microsoft, Cisco, HP, and SAP have offices in Nairobi, and some have based their entire African operations from these offices.

Why you should work with Kenyan IT companies

Digital service providers in the cloud and BPO markets are largely involved in the provision, rather than the development, of services, whilst Kenyan firms are more prevalent in the fintech and eCommerce markets. The physical technology required for the delivery of digital services is typically imported, and it is not clear that Kenya could produce these products more efficiently. 

A key strength in the digital services market is the acceptance of mobile services. Any consumer solution entering the market would have to be mobile-compatible. Mobile healthcare services are expected to grow particularly rapidly as the sophistication of these offerings increases.

What to pay attention to when working with Kenyan IT companies and web agencies

On the consumer side, it is vital that any proposed digital service offering be mobile-compatible due to the prevalence of mobile usage in Kenya. Furthermore, smartphone penetration in the region is steadily increasing, thus increasing the sophistication of viable digital service offerings. 

Given the acceptance of fintech by the Kenyan population, a possible route to entry in the consumer market is to acquire one of the many smaller fintech firms in the industry. This would resolve some of the primary barriers to entry, most specifically bureaucratic red tape and a lack of local knowledge. 

On the corporate side, the most effective route to entry is likely through partnerships with smaller local resellers. This model is already popular in the Kenyan market. A key differentiating feature here will be how well the service adapted to the Kenyan market.

How reliable are Kenyan-based IT companies?

Considered to be one of the biggest African IT hubs, Kenyan web agencies and IT companies compete only with Ethiopian ones in terms of reliability. As many foreign companies have already invested and thus developed the local IT infrastructure and industry overall, Kenyan IT companies find it easier than other neighboring countries to enter the global market and provide their services for accessible prices. 

How Kenyan IT industry relate to the neighboring countries?

Kenya is actively trying to establish itself as a key ICT hub in the East African region. The country appears to be making good progress in this regard, helped by having a strong connectivity infrastructure and a young, innovative population. Despite this, the country currently faces considerable political uncertainty, and issues surrounding the transparency of tenders remain a major barrier to growth.

Although Kenya’s score for the metric measuring the economic impact of ICT is not high in absolute terms, it ranks 54th in the world. This supports the conjecture that businesses, government, and consumers will be receptive to new technologies as ICT has already had a substantial impact on the Kenyan economy

A video production company (VPC) specializes in creating video content for the marketing strategies of other businesses. Commercials, online ads, product demonstrations, corporate videos, and employee training videos are all part of this content. VPCs typically develop shorter content targeted for various platforms, which is frequently linked into a larger marketing strategy.

Online video consumption saw a surge with 96% of consumers reporting an increase. Additionally, 9 of 10 viewers expressed the desire for more video content from brands and businesses.

VPC will employ skilled individuals specializing in creative filming, ensuring hands-on involvement in video production, planning, and editing phases, focusing on various aspects of the creative filming process.

Video production companies offer various services based on their expertise and client expectations, including commercials, real estate marketing, documentaries, explainer videos, social projects, and corporate videos and others. 

Video production companies involve three stages: pre-production, production, and post-production stages for various functions: 

• Research
• Work Together with Clients
• Audition Actors
• Film Footage
• Combine Sound and Music
• Produce Motion Effects
• Share Content for Broadcasting

When selecting the right video production company, consider factors like: marketing expertise, services offered, vision alignment, niche focus, value/budget, company size, creative style, delivery and distribution capabilities, track record, and collaboration chemistry.

TechBehemoths offers 4074 video production service providers. By researching and applying smart filters or submit your project, you can easily find suitable collaborators to create a high-quality video campaign. 

Moreover, to find out more information and tips about video production that will help you get more leads for your company, you can browse our blog where you will find different topics such as:

• How IT companies should use video content to get more leads;
• Video marketing role in digital campaigns;
• Why do you need videos for your social media strategy.