There are 1 Companies in Madrid
that provide Public Service Advertising Services!

Although Madrid is not Spain’s largest tech center, in the past 7 years it grew dramatically and proved that it’s worth investing in companies and startups located there. The average fundings the city receives for startup programs is around $360M/year. Even though the amount of money is considerably higher than between 2010-2016, Madrid is far behind in investing real money compared to Europe’s leading tech centers (London $5.65B; Paris - $2.77B; Berlin - $2.67B).

Even so, back in 2019 Madrid was the home of over 1235 startups and now in 2021, the number is probably higher, despite the pandemics. However, these startups in Madrid are small in relatively new and do not attract large investments, which is totally different from Barcelona where tech startups have managed to attract a considerable amount of investors - with almost the same amount of startups the investments rose above $900M in 2019 only. 

On the other hand, Madrid and Barcelona are making out of Spain an example in the tech and IT industry. Spain managed to do what France and the UK could not achieve - decentralize the tech market. So now if we put Madrid and Barcelona’s tech stage together, Spain looks like a startup nation with a higher digitalization potential in all fields. Talking about startups, there a series of programs, accelerators, and incubators located in Madrid that power-up the tech scene and develop the business environment. Some of the most notable are Warya Spain, Impact Accelerator, Fundacion Repsol, Fil Rouge Capital, and Wanajump. 

Also, there are a series of tech behemoths and international corporations with offices in Madrid - Amazon, Vodafone, Ericsson-Worldwide, Amadeus, and Airbus. After all, Madrid is still Spain’s capital. 

When it comes to salaries -  we didn’t believe it either, but numbers are numbers, and glassdoor data states that the average wage in IT for professionals in Madrid is even higher than in Barcelona. 

Overall, Madrid is a good destination for investors, IT companies, young professionals, and generally for businesses that seek professional digital assistance. If the city will continue its digital transformation will probably become one of Europe’s top tech hubs.

Public Service Advertising, also known as Public Service Announcements (PSAs), is a marketing tool used for educational matters that are of public concern. They are addressing particular social issues, stimulating behavioural change, and working for non-commercial purposes. This type of advertising is displayed on different channels like TV, radio, newspapers, and magazines. The public and private sectors are involved, but also the government and non-profit organizations. 

Various techniques are used by Public Service Advertising, for example, emotional and rational appeal techniques, and call to action techniques. Also, different social media platforms are used by Public Service Advertising to influence people’s perception and have a bigger influence. 

What are the benefits of Public Service Advertising for your project?

PSAs have a large range of perks that your project can enjoy, the possibility to have an impact on social awareness, education, behavior, community, and economy are just some of them. In addition to them are the following advantages:

• Cost-effectivness
• Community engagement
• Controlled messaging
• Catalyzing social change
• Foster collaboration and partnerships

How to select the right Public Service Advertising platform?

To find a good platform providing Public Service Advertising services for your project is critical. You should take into consideration some criteria to make the right selection. Start with finding what your project’s goal is and why you need Public Service Advertising. The remaining things to look into are:

1. Deliver your message: The chosen platform should keep your message clear and brief.
2. Identify your desired audience: PSAs are usually divided into categories by age group, gender, location, job industry, and interests. Look for platforms that correspond to the category in which your required audience belongs.
3. Discover what each media outlet wants: A good Public Service Advertising agency should study the different specifications that media outlets have. This will save you time and find the right way to express your message.
4. Perfect timing for launching: A key factor for the success of your Public Service Ads is to know the perfect time for launching. PSA platforms should study the optimal time for your launch to have maximal impact.
5. Analysis of the campaign: Look for platforms that track your Public Service Ads campaign progress. The results of this analysis will show you if the chosen strategy is good or if you can improve it for your project.

By carefully selecting these aspects, you can make a calculated decision and choose the ideal Public Service Advertising service platform for your project. Also, you can benefit from the various perks PSAs are providing for your business, which is an investment for long-term success. 

There are almost 45 companies from different locations across the globe on TechBehemoths. It has an elaborate filter option, giving the possibility to choose from hourly rates to the desired location. Unbiased ratings and reviews are also present on TechBehemoths, helping you choose more efficiently.