There are 1 Companies in France
that provide Public Service Advertising Services!

France’s information technology services market is expected to grow from over $41 billion in 2016 to over $44 billion in 2020.

France's IT services market is the sixth-largest in the world. It currently occupies around 4.4% of the global IT services market. The market value of IT services accounts for around 32% of the overall IT market in the IT services market grew at a CAGR of around 1.1% in the historic period and is expected to grow at a CAGR of around 1.5% in the forecast period.

Why should you work with a French IT company?

France’s biggest advantage in the region is the growing number of young professionals that are enrolled in the IT industry. In Western Europe, France has the lowest outsourcing rate and is relying on its own professionals mainly to provide the entire range of IT services. Along with the increasing number of human resources, the French IT infrastructure is among the leading in Europe and having these factors combined, France makes the third-largest IT sector in Europe with a share of 16% in 2019. 

What to be aware of when working with French IT companies

Good IT infrastructure, well-developed business culture and skilled professionals - France has it all to continue its IT growth in the following years. So, what’s the missing puzzle that makes France the third largest IT market in Europe and not the first?! 

Basically, the cultural differences and especially linguistic rigidity make French companies less attractive. In this way, the IT industry continues to rely on Francophone and French-speaking countries, but with good progress made especially by young companies and IT startups that started to stress more on development and growth and less on cultural aspects. 

How reliable are French IT companies

The strong business culture and tradition along with local specialties made French companies some of the most trustworthy in Europe, and as well in the world. Looking back at the European IT market share, France has an incontestable reputation and it attracts all types of businesses for having IT services done there, by local professionals. 

How French IT industry relates to the neighboring countries

With Germany and the UK in the leading positions, France’s IT industry continues to grow and possibly make a good challenge for the UK IT industry. After Brexit, a consistent number of IT companies flee from the UK and relocated to Germany, Ireland, and France, giving to the last chance to take second place in the European IT market share. In the long run, France’s IT industry has two big competitors - the UK and Spain which share the neighboring position in the European IT ranking. 

Public Service Advertising, also known as Public Service Announcements (PSAs), is a marketing tool used for educational matters that are of public concern. They are addressing particular social issues, stimulating behavioural change, and working for non-commercial purposes. This type of advertising is displayed on different channels like TV, radio, newspapers, and magazines. The public and private sectors are involved, but also the government and non-profit organizations. 

Various techniques are used by Public Service Advertising, for example, emotional and rational appeal techniques, and call to action techniques. Also, different social media platforms are used by Public Service Advertising to influence people’s perception and have a bigger influence. 

What are the benefits of Public Service Advertising for your project?

PSAs have a large range of perks that your project can enjoy, the possibility to have an impact on social awareness, education, behavior, community, and economy are just some of them. In addition to them are the following advantages:

• Cost-effectivness
• Community engagement
• Controlled messaging
• Catalyzing social change
• Foster collaboration and partnerships

How to select the right Public Service Advertising platform?

To find a good platform providing Public Service Advertising services for your project is critical. You should take into consideration some criteria to make the right selection. Start with finding what your project’s goal is and why you need Public Service Advertising. The remaining things to look into are:

1. Deliver your message: The chosen platform should keep your message clear and brief.
2. Identify your desired audience: PSAs are usually divided into categories by age group, gender, location, job industry, and interests. Look for platforms that correspond to the category in which your required audience belongs.
3. Discover what each media outlet wants: A good Public Service Advertising agency should study the different specifications that media outlets have. This will save you time and find the right way to express your message.
4. Perfect timing for launching: A key factor for the success of your Public Service Ads is to know the perfect time for launching. PSA platforms should study the optimal time for your launch to have maximal impact.
5. Analysis of the campaign: Look for platforms that track your Public Service Ads campaign progress. The results of this analysis will show you if the chosen strategy is good or if you can improve it for your project.

By carefully selecting these aspects, you can make a calculated decision and choose the ideal Public Service Advertising service platform for your project. Also, you can benefit from the various perks PSAs are providing for your business, which is an investment for long-term success. 

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