There are 14 Companies in Vietnam
that provide Email Marketing Services!

As Vietnam moves from low-tech manufacturing to a service-oriented economy, the country’s information technology (IT) market is increasingly gaining traction, giving competition to IT firms in China and India. This has partly been encouraged by the growth of Vietnam as a regional market for domestic enterprises and global technology vendors.

Why You Should Work With Vietnamese IT Companies

Local software producers mostly provide their products to the government and small and medium-sized enterprises, while larger Vietnamese companies generally look to multinationals for software. As internet infrastructure starts to improve, more demand for areas such as software as a service (or, on-demand software) and other cloud-computing services should pick up. 

What You Should Pay Attention to When Working With Vietnamese IT Companies

The underdeveloped IT sector and infrastructure, as well as a relatively low level of education in IT, make Vietnamese companies less attractive to foreign customers. Additionally, IT companies and web agencies from Vietnam face systemic problems with cybersecurity, piracy rate, and efficient communication, among others.  

Cybersecurity is a particular vulnerability for Vietnam, and one of the most notable cases happened in 2016, when an alleged Chinese hacker group, 137CN, carried out some cyberattacks on Vietnam’s airports as well as the official website of the national flag carrier Vietnam Airlines, in which the airline’s customer database was stolen and made public on the internet.

In 2019, there were a total of 31,500 security incidents in the country, according to the Vietnam Computer Emergency Response Team. In the first half of 2020 alone, the number of incidents was 4.4 times higher compared with a year earlier. In 2025, the cyberattacks continued with 179 more attacks, mostly attributed to the group Anonymus VNLBN.

How Reliable Are Vietnam-based IT Companies 

Under the strongly growing digital economy, major opportunities are opening for investors, especially those who want to provide products and services based on new technologies. Combining this and the cheap market price, investors rely on Vietnamese IT companies to provide the needed digital services. 

But the situation is different in the regional market, where potential clients have a wide range of countries and companies to choose from for their web or software projects. 

Why Outsource Software/Web Development to Vietnam?

Vietnam is an appealing destination for outsourcing software and web development due to the various perks it provides. It has a fast-growing tech sector with more than 1.2 million workers in over 74,000 IT companies. It is cost-effective to outsource web and software development in Vietnam, with hourly prices of $20-$45, compared to the US costs $65-$130. The country’s rich talent pool has over 560,000 new employees in 2024-2025, and between 50,000-60,000 students who choose to learn computer science or other IT domains. Additional benefits include a stable government and a favorable investment ecosystem.

How Does the Vietnamese IT Industry Relate to the Neighboring Countries

IT Outsourcing services generate around $777.36 million by 2025, Statista reports. However, Vietnam is still a boutique market when it comes to outsourcing and lags behind its regional peers, such as India and the Philippines, which earned $12.41 billion and almost $800 million, respectively, from providing IT services the same year. 

Email Marketing is a digital marketing strategy used by businesses to connect with their prospects/clients and promote their services or products via emails.

Email is actually older than the Internet and was invented in the early 70s, it’s still one of the most widely used forms of communication on the web, especially for business purposes.

A significant number of businesses rely on email marketing to increase their revenue, as it’s an efficient channel when it comes to lead and sales generation. 27% of IT companies surveyed by TechBehemoths mentioned that email marketing is one of their top marketing strategies.

Here are some of the benefits of email marketing for businesses:

• Increases your brand awareness
• Generates leads and sales
• Has a higher conversion rate
• Builds brand loyalty
• Is a great channel for upselling
• Delivers personalized content and messages
• Generates results fast

There are multiple email marketing tools on the market for self service advertising like Mailchimp, Hubspot, Zoho campaigns. They include a wide set of advanced features like automation, segmentation, email templates, ecommerce options, A/B testing, etc.

However, for a more holistic approach and scalable results with email marketing, you might want to get help from service providers who have proven expertise and advanced knowledge/techniques.

If you’re considering hiring an email marketing agency, here are some things to look for:  

• Experience
• Location
• Team size
• Price range
• Portfolio
• Approach & techniques
• Communication & reporting
• Customer reviews

You can choose from more than 8,000 email marketing service providers on TechBehemoths. To ease the selection process, we’ve created a powerful filter to help you narrow down the list of companies based on your exact project requirements.

Browse the company profiles you think are a good fit and contact them for possible collaborations.

Is email marketing still an effective strategy?

Yes, email marketing is still one of the most effective and popular types of digital marketing.

Email marketing means sending informative, promotional or commercial emails to a target group of potential customers.

Here are some common use cases for email marketing. Business usually send emails on these occasions:

• launch a new product/service

• refresh your website

• thank you note, confirmation message, or notification

• host an event

• have new offers

Emails are also a direct channel of communication with customers, which allows businesses to increase their brand awareness and build stronger relationships with their customers.

Below are a few common types of email marketing:

What essential skills should email marketers have?

When looking to hire an email marketing agency, keep in mind the following required skills:

1. Strategy Development & Planification

Email marketing must be based on a strategy and plan. You need to understand the various subscriber life-cycle stages and how to engage them as part of your strategic thinking. A successful email marketer should know what campaigns work well for every stage.

2. Automation

One of the best things you can do to save time and increase your email campaigns' ROI is to automate lead nurturing processes. Email marketing automation includes both lead nurturing and lifecycle emails. Here’s what each means:

• Lead nurturing - implies sending emails to try to convert potential customers

• Lifecycle emails - imply sending highly relevant emails at the right time, based on the buyer’s sales journey stage (lead, new customer, existing customer, etc.) 

3. Segmentation

Email segmentation is a technique that categorizes your contacts into different groups in order to deliver targeted and personalized emails.

Here are a few examples of user segments based on who they are or what they did:

• Customers

• Followers

• Downloaders

• Free trial users

You can segment your email lists based on other fields like:

• Demographical data: gender, age, job, income, marital status, etc.

• Geographical data: country, city, language, etc.

• Activity data: previous purchase, website browsing, engagement, etc.

Here is how email list segmentation can help you achieve better results:

4. Copywriting

Email copywriting is the process of writing content for an email that is intended to convince a user to do a specific action: visit a web page, download a resource, buy a product, etc.

Email copywriting principles are similar to any other type of copywriting and is meant to encourage some of the following actions:

• Share or link to a web page

• Read your new article

• Follow your social media

• Book a meeting

• Invite to a podcast

Great email copywriting has multiple business advantages:

• Higher open and conversion rates

• Increased ROI [1] 

• Stronger relationships with your target audience

• Higher customers loyalty

• Better email reply rate => potential new meetings

[1] According to Litmus, when your email copywriting is on point, you can expect a return on investment (ROI) of up to $36 per dollar spent.

5. Analytics & Testing

It’s essential to understand the most important metrics and how to measure the effectiveness of email marketing campaigns.

Here are some email marketing KPIs for reference. Average email open rate and clicks rate is highly dependent on your industry, but if your email open rate is about 10-15% that’s already a great result.

To find the right email marketing agency for your projects, use the Project submission tool on TechBehemots. Simply describe your business needs and the system will match you with the best possible service providers.