There are 26 Companies in Mexico
that provide Digital Marketing Services!

Mexico’s ICT sector has been experiencing strong growth in recent years, and this is caused by several factors, such as an increasing number of IT professionals that are involved in developing the country’s IT infrastructure and as well as the number of new IT companies that are being founded in Mexico. At this moment, more than 600.000 IT professionals are working within the industry, and each year the number is growing by 65.000 based on a report from Insights Technology.

Additionally, in 2025, Mexico is predicted to experience significant development in the IT sector with a revenue equal to $16.1 billion, according to Statista. The biggest segment is IT Outsourcing, with a market revenue of $6.05 billion in 2025. 

As for the business environment, in Mexico, it is very diverse as it brings together companies from every corner of the world. Since most of the multinational companies are located in Mexico City, it is common to see a large Chinese telecom company in the same building as a large Spanish bank, opening the door to many multicultural interactions. The country has undergone significant economic reforms over the years, resulting in increased competitiveness and a more favorable investment climate.

Why You Should Consider Working With Mexican IT Companies?

Having Guadalajara as the main IT hub, Mexico manages to attract all types of ICT companies of all types and sizes. To name just a few: Oracle, Intel, and IBM invested and opened representations in Mexico, which is a good indicator of a well-developed IT infrastructure. Mexican IT companies are taking advantage of the presence of US companies and implementing technologies and business processes from the neighboring countries, making them more competitive in the IT market. 

At the same time, local IT companies in Mexico tend to have the client's best interest at heart. They are highly creative in exploring solutions to a problem and even combine components that other places would not even try. In addition, customer service orientation tends to be better than what can be found in other countries.

What to Be Aware of When Working With Mexican IT Companies

Despite its notable expansion, the IT sector in Mexico is still secondary to manufacturing. As more companies continue to view the country as an ideal location to offshore their IT services, the need for high-level IT professionals - such as engineers - will become even higher. 

The void created in the Mexican IT industry makes companies vulnerable and unpredictable with potential clients, and has developed issues such as piracy, a lack of strong cybersecurity, and poor project management. 

In addition, those who want to do business with local IT companies in Mexico should provide a clear scope and requirements in writing. Also, they should schedule regular follow-up sessions to avoid deviating from the plan and to make sure goals are being met.

Are Mexican Companies Reliable?

In the past 5 years, IT Mexican companies have become important players in the global IT industry, registering a progress of 8 positions and now ranking among the top 20 biggest digital services providers. The main types of IT services Mexican companies export are Cloud Computing, E-government services, and Creative Services. Due to their contribution, Mexican IT companies are considered more reliable and affordable at the same time compared to other countries in the region, making Mexican-based companies a balanced choice. 

How Mexican IT Infrastructure Relates to the Neighboring Countries

In the past 4 years, Mexico has taken as a reference the US IT industry, which allowed it to grow and develop, as well as to attract an increasing number of international IT companies to its market. In spite of the continuous efforts, Mexico is still behind the US in terms of IT development, but on the other hand, it is considered probably the best IT option in Central America. The IT industry in Mexico performs relatively well compared to countries such as Brazil and Argentina, with a growing number of startups and a strong focus on innovation and technology adoption.

Overall, Mexico is a good example of why it’s never too late to invest in IT, and how to do it to become competitive, and it looks like a promising destination for developing IT products and services, sourcing them out, or attracting investments in the IT industry.

What Makes Mexico Attractive For IT Businesses?

According to Francisco Avelar from SellNow Inc., Mexico is in the top 10 economies worldwide, and it's the second-largest market in Latin America. Mexico has close ties to very large economies such as the U.S., Spain, Germany, France, and the UK, just to name a few, which allows it to receive large amounts of direct investments. But in 2025, Mexico is ranked at the 15th position among other economies worldwide. Nowadays, the concept of nearshoring has gained traction, and Mexico is the most suitable candidate for companies around the world that want to enhance their supply chains for the American market.

From another perspective, Shaun Oilund from Senor Data states that Mexico is an attractive location for international IT companies due to its strategic location, competitive labor costs, and growing market opportunities. However, factors such as security concerns, corruption, and bureaucratic hurdles can also make the country unattractive for some businesses.

How Easy Is It to Open a New IT Company in Mexico?

Francisco and Shaun relate that starting a new business in Mexico can be quite difficult: The business climate in Mexico can be challenging for local entrepreneurs looking to start a new IT company. Factors such as complex regulations, limited access to capital, and high levels of competition can make it difficult for new businesses to thrive.

How Does the Mexican Government Support IT Businesses?

According to Francisco, the Mexican Public Sector spends hundreds of millions of dollars every year on technology. Therefore, these institutions are one of the most important customer segments for IT companies in the country. At the same time, Shaun adds that the Mexican government has implemented various initiatives to encourage the development of the IT sector, including tax incentives, investment promotion programs, and initiatives to expand access to broadband internet. 

As well, here are some examples of governmental programs that aided the local IT sector in Mexico: 

• Red Compartida: The Mexican government launched the Red Compartida project, which aims to create a wholesale 4G LTE mobile network infrastructure across the country. This project involves significant investments in telecommunications and provides opportunities for the IT sector.
• Digital Agenda for Mexico: The government has implemented the Digital Agenda for Mexico, which includes various initiatives and investments to promote the development of the IT sector. This agenda encompasses improving internet connectivity, digital inclusion, e-government services, and fostering innovation and entrepreneurship in the digital economy.
• Technology Parks and Innovation Centers: The government has supported the creation of technology parks and innovation centers across the country, such as the Guadalajara Technology Park and the Monterrey Technology Park. These initiatives provide infrastructure and resources to promote IT development, research, and innovation.
• Conacyt's Support: The National Council for Science and Technology (Conacyt) in Mexico has provided grants, scholarships, and funding opportunities to support research and development in the IT sector. These initiatives aim to strengthen technological capabilities and human resources in the field of information technology.
• Startup and Entrepreneurship Programs: The Mexican government has implemented various programs to support startups and entrepreneurship in the IT sector. These programs provide funding, mentoring, and resources to help tech startups grow and thrive.
• Digital Skills Development: To enhance the IT sector, the government has invested in initiatives to develop digital skills among the population. This includes promoting computer science education, coding boot camps, and vocational training programs to prepare a skilled workforce for the digital economy.

Mexico's IT Talent Pool

Mexico's talent pool is incredibly rich, and it is comprised of highly creative and talented people who usually speak English in addition to Spanish and are also proficient in Microsoft productivity tools and coding. At the same time, the local talent pool in Mexico is characterized by a large number of skilled IT professionals, including software developers, engineers, and project managers. Many Mexican workers are attracted to the IT industry due to its high growth potential and competitive salaries.

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This article was created together with prominent figures and professionals coming from reputable Armenian IT companies. Special credits: Francisco Avelar and Shaun Oilund.

Digital marketing, also known as web marketing, Internet marketing or online marketing, is one of the most popular advertising methods on the web. It includes a wide set of other promotion techniques like SEO, pay-per-click advertising, email marketing, affiliate marketing and many more.

In simple words, digital marketing is everything you do to promote your business or brand online. It’s basically the same as marketing, but for the web audience. 

If you want to discover the ins and outs of digital marketing, its current state and how IT companies use different marketing channels, read this comprehensive guide created by TechBehemoths, which is based on info provided by more than 2,500 surveyed companies.

There are multiple benefits of digital marketing. Here are some of them:

• Multiple channels/strategies

• Global or local reach

• Great scalability

• Cost efficient, if optimized for leads/sales

• Advanced/granular targeting

• Usually a higher conversion rate

• Advanced and precise analytics

• Automatization

Digital marketing agencies might have different approaches and tactics. Some agencies focus on a broad range of advertising services, while others focus on specific industries, channels or locations. Finding the best digital marketing company for your needs is not an easy task. 

You have to take into account all the aspects and define your goals in advance, so the selection process is smooth and efficient.

Here are some things to look for when choosing a digital marketing agency:

• Expertise

• Portfolio

• Location

• Price and pricing structure

• Approach and particularities

• Communication and reporting

• Client reviews

TechBehemoths lists more than 9,000 companies providing online marketing services from all over the world. Check out their profiles to learn more about their previous work and speciality.

To ease the selection process, we’ve created a powerful filter which you can use to narrow down the results and shortlist the companies based on your project requirements.

Where do tech businesses advertise?

TechBehemoths conducted a study in the past, where they asked tech companies what digital marketing channels they use the most. SEO/AEO, email marketing, content marketing, social media and PPC were the most popular choices.

An interesting stat revealed that only 21% of survey respondents chose video marketing as their preferred channel. Out of those, only 5.8% of respondents said that their video marketing activity is high (based on a 1-5 scale, where 1 is low and 5 is high).

This can mean a missed opportunity for businesses, as video has become a major media format used on most popular search engines and social media networks.

Getting help from a video production company can significantly contribute to the success of your marketing activity.

Another graph showed that around 30% of tech firms don’t use PPC (pay per click) advertising, which can also mean a missed opportunity.

Getting organic traffic from Google, Bing and other search engines is getting so much harder these days, as AI summaries and AI chatbots make users less likely to click on organic links => company websites don’t get visits.

This is where digital marketing agencies can help you with Google Ads, Bing ads and pay per click services.And finally, only about 3% of respondents said that influencer marketing is a part of their marketing activity and the vast majority of them (around 60%) don’t focus on influencer marketing at all.
 

In the era of AI, personal/real experiences and recommendations matter more than before. Hence, influencer advertising can be a productive marketing channel. Who would you trust more? A human with real feedback or a synthesized AI summary? The answer is obvious.

What digital marketing strategies work in 2026?

Digital marketing in 2026 is no longer optional, it’s essential if not vital. From AI-powered search to short-form video and personalized email campaigns, businesses must adapt to evolving platforms and consumer behavior to stay competitive.

Businesses that ignore investing in a strong online presence - risk losing digital visibility, trust, and competitive advantage.

Here are the most effective types of digital marketing for this year:

1. SEM (Search Engine Marketing)

Search Engine Marketing (SEM) represents a type of digital marketing meant to increase the visibility of a website on search engines. Ultimately, the goal is to try to get as much organic or paid traffic as possible.

SEM is mainly based on 2 parts:

• SEO/AEO/GEO - search or answer or generative engine optimization

• Paid advertising and PPC (pay per click)

As Google dominates the search engine market, it’s vital to be present there and target relevant audiences.

2. Content marketing

Content marketing is based on the creation and distribution of relevant and useful content that attracts the attention of visitors/consumers.

There can be multiple types of content, here is a visual illustration:

3. Social media marketing (SMM)

Almost everyone uses a kind of social media platform. Creating brand awareness on social media can be the primary focus for a business, along with ecommerce opportunities, as there’s a clear trend of people using social platforms for shopping.

4. Email marketing

Email marketing includes sending promotional emails to potential customers. There are different ways to achieve that:

5. Influencer marketing

This might be one of the most overlooked marketing channels and it basically means partnering with an online influencer to market one of your products or services.

In this way, you can get access to their audience of hundreds,thousands or even millions of followers, who trust their influencers.

6. Video marketing

Video marketing might be the future of digital marketing, mainly because of the time people spend on video hosting and streaming platforms like Youtube, TikTok and others. Hence, it makes sense for small and large businesses to invest in it.

According to Renderforrest, video marketing help businesses increase:

• Brand awareness by 70%

• Traffic by 51%

• Sales by 34%

7. VR (Virtual Reality) Marketing

This is an emerging one. VR software takes users in an interactive virtual three-dimensional environment usually using headsets with special lenses (like Meta Quest VR) - to simulate a real-life experience.

While VR marketing might be more expensive, more and more brands use VR for product promotion and virtual storytelling.

If you need help with your digital marketing, TechBehemoths list thousands of trusted agencies that you can search and shortlist. Additionally, you can use the Project submission tool to get tailored offers based on your digital marketing needs.