5 ways how ChatGPT impacts Digital Marketing Professionals

Have you heard about ChatGPT?  I'm sure you have!

ChatGPT (Generative Pre-trained Transformer) is a chatbot that was launched by OpenAI in November 2022 and has become more and more popular recently. According to Statista ChatGPT gained one million users just five days after launching compared to other popular online services that needed more time to reach the million-user mark.

Chat GPT uses Machine-Learning Techniques to generate human-like texts and it is seen as an instrument that could reinvent how people interact with computers. 

Microsoft founder Bill Gates has already warned that AI technology such as ChatGPT could replace human white-collar jobs.

However, what would it be if we look at ChatGPT, rather than as a tool that helps us in our job?

For now, let's explore 5 ways that Chat GPT can be useful for Digital Marketing professionals.

1. Content creation

The creation of good social media content is an essential part of promoting your brand, or product. Chat GPT can save you time and generate engaging ideas for new social media posts, headlines, and even it could write entire articles. 

You just need to:

• Identify the topic or niche for that you want to generate content ideas, e.g: marketing, business, travel, lifestyle, and more.
• Ask Chat GPT to generate ideas about the topic you have chosen, and provide more specific details about the topic, the language style, tone of voice, etc.
• Review the content ideas generated by ChatGPT and select the ones that are most relevant and useful. You can generate responses again and again and choose the most appropriate one.
• Finally, you could publish and promote the content you already have on your chosen online channels, such as your website, social media, or email newsletter.

Find here examples of how digital marketers can use ChatGPT in creating content:

#Create a Blog Post 

Any IT company can use Chat GPT to create a blog post about almost any topic. To exemplify, here’s how the chatbot can deliver the text for an article called “Social Media Marketing Trends” to keep eye on, encouraging their followers to implement these trends into their marketing strategy.

#Create Instagram Captions

Instagram captions help to make a successful post, directing users to a link, asking for comments, using brand-specific hashtags, tagging the content creator, and facilitating engagement on your post. All these make your caption so important to grab the viewer's attention. 

For example, an advertising company can use ChatGPT to generate Instagram captions for advertising their holiday projectors.

While ChatGPT can be useful in creating posts, articles, and more, it is important to keep yourself distant from abusing the tool.

It’s good to keep in mind that ChatGPT is not a replacement for human creativity, critical thinking, or expertise, which is why it should not be relied on as the sole source of information or inspiration.

2. Personalization of Content

Personalization it's a side worth keeping in mind when you create content. You have to use data to target leads with a brand message that speaks directly to specific customers’ interests, demographics, and buying behavior.  Personalization makes your customers feel like the brand message was made just for them. 

In this connection, ChatGPT can be used to analyze user data and personalize content and messaging for individual users, which can lead to higher engagement rates and better overall performance.

You just need to:

• Start by collecting user data such as demographic information, browsing behavior, past purchases, or interactions from various sources - website analytics, social media insights, surveys, and other forms of user feedback.
• Input the user's data into the ChatGPT model and let it generates personalized content based on already collected users' preferences and behavior.
• Implement personalized content into your marketing and content strategy through personalized emails, website content, social media posts, and more. 
• The final step is to monitor the performance of the personalized content over time.

Here are some examples of personalized content generated by GPT Chat for email marketing and Facebook ads.

#Emails Personalization 

Email personalization is how brands use data to create unique emails for each person or specific individual recipients based on their personal characteristics in their email list. It is an effective way to create more meaningful and relevant communications that can help build stronger relationships between brands and their customers.

For example, ChatGPT can be used by a bookstore to generate personalized email campaigns to offer a discount to its loyal customers.

 

Being a highly advanced language model, it's important to acknowledge that Chat GPT may not be as precise as we would prefer. It is very important to recognize that ChatGPT cannot entirely substitute the sender, since only the sender has access to specific details such as the recipient's location, company name, personal interests and needs, and more. Namely, this is crucial for creating personalized email campaigns full of relevant content, special offers, and significant details for the recipient.

#Make your Facebook Headlines AD personal

Your Facebook AD headlines appear below the ad's visual and usually are brief. However, headlines do still matter, because they increase your conversion rates, especially if they are personalized. 

Let's see how Chat GPT generates personalized Facebook Headlines AD ideas for advertising your coffee shop business. 

With all that you should keep in mind that mixing personal experience with AI in rational proportions may prove to be an equally good option.

3. Social Media Automated Responses

Automated responses are a way to quickly respond to people who message your business through Facebook, Messenger, Instagram, or Twitter, helping to save time and ensure that the person who messaged your business automatically receives a reply.

Chat GPT can be used to create auto-replies and comments on social media. This can help SMM professionals respond to a high volume of messages and comments while maintaining a high level of engagement with their audience.

You just need to:

• First, identify the social media platform where you want to implement autoresponders.
• Choose a specific use case or scenario for which you need an auto-reply. For example, you may want to create an automated response about your contact information, location, and business hours, or you may want to create an automated response to a frequently asked question.
• Deploy the automated response on the social media platform. This can be done by integrating ChatGPT with the platform's API or using a chatbot platform that supports ChatGPT.

#Create an Auto-Reply 

Create an auto-reply for when you’re away from Inbox, that helps customers to understand what's really happening – whether your agents are busy, out of the office, or on vacation. Automated responses help you stay connected with customers even if that channel isn't available at the time.

However, the key to achieving outstanding results lies in effectively integrating the strengths and efforts of AI and Humans especially if we take into account that auto-replies are custom tailored around each situation and problem you want to solve.

4. SEO optimization

SEO is an important digital marketing tool, that makes your website more visible, as a result, more traffic and more opportunities. Chat GPT can be used to optimize website content and improve search engine rankings, by identifying relevant keywords and phrase optimize meta descriptions and titles.

You just need to:

• Determine the focus of your content, then provide ChatGPT with a brief summary of your content idea or a few key phrases related to your topic, and it will provide you with suggestions for content topics that are relevant to your target keywords.
• Review the content ideas generated by ChatGPT and identify relevant keywords and phrases, then incorporate these keywords and phrases in the title, headings, body text, and meta description of your content.
• Use ChatGPT to check for readability and grammar to ensure that your content is easy to read and free of errors. In this way, you will improve user engagement and help search engines understand the relevance of your content.
• Once your content is optimized, you can publish it on your website or blog.

#Generate Keywords

You need to optimize your content for a specific audience, for example, a financial one. Use chat GPT to get some keywords related to this. Ask Chat GPT to generate a list of keywords along with their keyword difficulty and volume.

It is good to know that ChatGPT's information is limited to the year 2021 and there are also more advanced tools with real-time data about keywords such as:

• Google Keywords Planner
• Microsoft Keyword Planner
• WordStream’s Free Keyword Tool
• And other tools

#Create Good Seo Titles

Titles are quite hard to write, especially for SEO purposes. We asked ChatGPT to make a list of titles on Travelling and here are the results:

It is obvious that AI technology has advanced significantly in recent years and can help in various aspects of SEO, but it is important to remember that final decision-making requires a human touch.

There's no doubt that SEO experts' experience and industry knowledge are superior to AI, which leads to the development of effective SEO strategies that align with clients' specific needs.

SEO experts can apply their critical thinking skills to analyze and interpret data from various sources and provide a customized approach. They can consider factors like target audience, industry trends, and competition to create a comprehensive and effective SEO plan. 

While AI cannot match the depth and breadth of human intelligence and experience.

5. Campaign optimization

Campaign optimization is a strategy used by marketers in order to increase the effectiveness of their marketing or advertising campaigns thus getting the best possible results. Chat GPT can be used by digital marketers to optimize for example social media campaigns and improve their overall performance.

You just need to:

• Collect key performance metrics such as engagement, click-through rates, and conversions from your social media platforms also are welcomed other relevant sources such as Google Analytics data, social media analytics tools, and more.
• Provide ChatGPT with a set of data that includes examples of performance metrics and have it generate insights on the factors that are most impacting campaign performance.
• Implement the insights into your social media campaigns, for example by changing content, targeting, or other campaign parameters such as adjusting the time when you post, the frequency of posts, or changing your content strategy. After all, monitor the performance of your campaigns over time and adjust your strategy as necessary.

In this way ChatGPT help to analyze performance metrics and identify areas for improvement, you can optimize your social media campaigns for maximum engagement and conversions.

#Optimize your Marketing Campaign, using Chat GPT for generating a few strategies for this purpose.

It is essential to retain that AI like ChatGPT cannot generate quality content based solely on personal opinions, thoughts, and experiences, however, it can provide valuable assistance in researching, analyzing data, editing, optimizing, and suggesting content ideas, which can contribute to the creation of high-quality content.

Boost Your ChatGPT Results with These Top Key Words

Everyone knows about ChatGPT, but few know how to use it correctly. Let's see which are the top keywords for ChatGPT.

WRITE: This is the most obvious one, but ChatGPT is very good at writing. The tool can proofread like Grammarly and write creative and write creative responses when prompted.

EXPLAIN: Use this keyword to request an explanation or clarification of a topic or a concept.

LIST:  Use this keyword when you want to get a list of items related to a topic.

ANALYSE: A specific topic or data can be analyzed using Chat GPT by looking for keywords.

BRAINSTORM: You can use it to ask for ideas or suggestions on specific topics. Make sure you provide ChatGPT with clear and specific information about your brainstorming topic.

Thus, using keywords to search for information in Chat GPT improves the accuracy and efficiency of search results and reduces irrelevant information. At the same time using keywords while using Chat GPT can greatly improve your search experience and lead to more successful results.

Nevertheless, an SEO expert can provide a personalized approach that is tailored to the unique requirements of each business, taking into consideration factors such as target audience, industry trends, and competition to create a comprehensive and effective SEO plan.

Despite the impressive capabilities of AI technology, it still lacks the intuition and creativity that humans possess. 

It is also important to mention that neither human strategies nor ChatGPT can guarantee a campaign's success. Especially since each campaign has its own elements and context, where there is a risk that any wrong move, be it by AI or humans, can devalue the campaign.

Use ChatGPT for Visual Marketing

In their most recent update, and GPT-4 announcement on March 14th, 2023, OpenAI revealed that the latest version of the AI chatbot is able to understand both text and visual inputs, which could be a game-changer in the visual marketing industry. Even though it's not sure how far it can go, marketers will be able to use ChatGPT-4 in generating more accurate descriptions for their products based on simple image uploads that can vary from screenshots, charts, infographics, and photos. Moreover, the parent company shared that the model will allow users to create combined text and visual iterations. Below is the example OpenAI shared in their announcement: 

Once released to the public, it is almost certain that marketers will be among the first to explore the AI capabilities, and reveal more eloquent examples of using ChatGPT-4 in visual marketing and not only. 

However, relying solely on the AI model in visual marketing could be tricky and comes with risks such as inaccurate information, grammar mistakes or context misunderstanding. Just like in the case of all other use cases of AI models - in visual marketing, the tool comes to support and ease the tasks of professionals - not replacing their abilities. 

Pros and Cons Chat GPT

Like any technology, ChatGPT has advantages and disadvantages that should be considered. 

The advantages of using Chat GPT are:

• Can generate high-quality written content on a wide range of topics
• Can be used on a wide range of applications including customer service, language translation, and more
• It is multilingual, making it a useful tool for global communication
• Can process a large amount of data quickly and provide personalized responses
• It is time-saving by automating the writing process, allowing users to focus on other tasks, and increasing efficiency and productivity.
• Error-free. Can write error-free content, free of grammatical errors and typos.
• It can operate 24/7, providing continuous support and assistance

The disadvantages of using Chat GPT are:

• May not always provide accurate or appropriate responses, especially when are complex and unfamiliar situations, this can limit its use in certain contexts.
• May not always be able to distinguish between different users or contexts leading to confusion and mistakes which can be frustrating for users.
• Does not scan the internet for real-time information, it has only been trained on data through 2021, so it has limited knowledge of anything that happened after 2021.
• May not provide the same level of empathy and emotional intelligence. It lacks the human touch and creativity, that is so important in content marketing, as it provides the ability to understand and connect with your audience, creating relatable and memorable content.
• Does not have the ability to recognize videos directly
• May require updates to ensure that it's performing at its best. This can be time-consuming and costly.

If reading all the pros and cons is too much for you, here’s a short list of them, as a visual:

Final Thoughts 

In conclusion, Chat GPT is a promising tool for digital marketing professionals, however, it should be used in conjunction with human writers to produce the best results. 

ChatGPT can be used to generate ideas and concepts and other high-quality and unique content, optimize for SEO, develop chatbots, and personalize content for different segments of an audience. 

Overall, the usefulness of Chat GPT for digital marketing depends on your specific goals and objectives, and how you choose to use it as part of your overall digital marketing strategy. 

If you are interested to get more information about digital marketing trends in 2023 you can read our previous article here: 7 types of digital marketing to follow in 2023