7 types of digital marketing to follow in 2024

Today, Digital Marketing is one of the most significant ways to promote your business, allowing you to reach your target audience directly.

If your business does not have an online presence, you are missing out on the opportunity to reach your potential customers.

There are many types of digital marketing that you can use to increase your audience. To help you decide which ones may look better for your business, here are the most effective types of digital marketing for 2024.

 Search Engine Marketing

Search Engine Marketing (SEM) represents a last-generation type of digital marketing, whose purpose is to increase the visibility of a website on search engines. SEM is an optimal solution to generate quality traffic for a company's website and it's one of the best ways to grow your business and get new clients.

To find the desired information, users access a large number of search engines using keywords and key phrases related to the industry in which companies operate or to the types of services, and products the companies offer.  That's how a strong connection is built between potential users and websites that are displayed on search engine first pages.

In Search Engine Marketing, the foundation lies in Keywords, which are used typically in SEM strategies.

Basically, SEM has the following main components: 

1. Search Engine Optimization that is based on relevant web content and page authority

2. Search Engine Advertising that focuses on PPC Advertising and Paid Advertising (e.g. Google Adwords)

Google continues to dominate search engine use, with an 83.78% percent market share of desktop searches as of November 2022.

A good Google ranking in 2023 will lead to increased traffic to an organization's website, and will help to gain visibility and trust with people who will be potentially interested in your brand.

It is a well-known fact that when people are looking for something, the first thing they do is a google search. The higher the traffic, the higher the chances that the number of completed actions will increase. Placing it at the top of Google, your brand will be known throughout the world.

Content Marketing

Content marketing is based on the creation and distribution of relevant and useful content that attracts the attention of the consumers; by solving their problems or fulfilling their wishes, you will win the trust of the customers, which will later bring profit.

Content marketing is about creating content that your audience wants to see in order to influence their purchasing decision.

Content marketing companies can help your business to drive results, build trust, and raise brand awareness.

Content is about the present and the future of marketing.

If you want your content marketing to work well in the following year make sure it follows the best practices such as:

• Answer audience questions
• Target relevant keywords in your headlines and subtitles
• Use simple, easy, and understandable language
• Be informative, but brief 
• Use bullet points 
• Use relevant and reliable backlinks
• Reduce your website's loading time

Here are some popular content types: Blog posts, Ebooks, Infographics, Videos, Quizzes, Datasheets, Social media posts, Case studies, Templates

 

It can be done on blogs, social networks, emails, etc.

In fact, all digital marketing channels depend highly on content, because the content is an essential part of it; Keywords are part of the content that is generated and searched for in Search Engine Marketing. Email Marketing is based on exchanging content (messages) between people. Influencers create content and promote it in order to market a product or a service and share it with the audience.  Video Marketing relies on a powerful content medium for storytelling.

Social Media Marketing  

Social Media is an innovative and powerful type of digital marketing. Social media platforms are very popular, having a huge number of users that stay in touch with their friends, finding inspiration for things to do and products to purchase.

Social media statistics show that more than 91 % of social media users use mobile devices to access social networks. 

The latest figures show that there are expected to be 4.59 billion social media users worldwide in 2022—a 7.8 percent increase from a year ago.

Such statistics clearly show the growing trend and trust of consumers on social media, indicating a clear opportunity for social media marketing for e-commerce businesses worldwide.

Thus, social media platforms are one of the most effective free channels used to: 

• marketing your business   
• to connect with your audience; 
• to build brand equity;
• to increase sales and drive traffic to your website;

 A successful SMM campaign usually has the following components, but, of course, is not limited to:

• sharing excellent content with your audience
• creating social media sharing buttons on their website to allow people to share their content
• building relationships to convert them into customers 
• generating ads on social media 

The most popular social media platforms are: 

• Facebook
• Instagram
• YouTube
• TikTok
• Twitter 

Facebook is one of the most popular social media platforms and here are the reasons why: it's free, it drives traffic to your website, you get feedback and interact with your customers, the more interaction and links that come from Facebook, the more organic traffic will be in your SEO strategy. It's easy to use and you can have a good page up in just a few minutes of your time.

YouTube is another essential marketing channel. It is a source of educational and informative content, and a method many people use to connect with others around the world. People usually visit YouTube to watch fun videos, learn how to do something, learn about a hobby, interest, or industry, learn about products, and more. Content on youtube intrigues viewers while providing valuable information related to a brand or an industry.

TikTok is a video-sharing platform, focused mainly on short video sharing, that actively develops new ways for people to create and publish their content creatively. TikTok does a lot of things right when it comes to giving its audience what they want and need. Users have unlimited features and possibilities to design and use their content in a unique way. The reason that TikTok is so popular is that it gives users the possibility to create engaging and actively consumed content.

That is why Social Media Marketing is a great choice to follow in 2024 in order to boost your business, and if you’re looking for a professional company to handle your SMM activities, you can explore them on TechBehemoths

Email Marketing

Email marketing is one of the most effective and popular types of digital marketing.

Email marketing means sending commercial messages or promotional campaigns via email to a target group of potential customers to promote the business.

Usually businesses send email campaigns in the following cases:

• launch a new product or service
• refresh your website
• want to send a thank you note, confirmation message, or notification
• host an event
• have other new offers for your customers.

Emails are also a direct channel of communication with customers, which allows for strengthening relationships with them.

Types of Email Marketing

These are some of the most common types of email marketing that companies use:

You can also take a look at top Email Marketing & Automation Tools that help create high-quality converting marketing campaigns with ease:

• Sendinblue 
• Mailchimp
• ActiveCampaign
• Benchmark
• HubSpot
• Drip 
• Campaign Monitor
• ActiveTrail 
• Constant Contact
• GetResponse 

Email should still remain a top priority for marketers, even in 2024. Accordingly to statista.com in 2022, there were an estimated 333.2 billion emails sent and received daily around the world. This figure is projected to increase to 376.4 billion daily emails by 2025.

Influencer Marketing

Influencer marketing is a form of online marketing that involves a brand partnering with an online influencer to market one of its products or services.

There are also influencer marketing companies that facilitate the connection between the influencer and the brand or are representing one of the parties directly.

Influencers can create specific content to promote brands if it fits their values. An influencer can help grow an audience by engaging with your existing audience.

By collaborating with influencers may gain access to their audience often in the hundreds of thousands of followers. These followers trust, admire and are excited to buy a product or service recommended by one. 

There are several types of influencers to keep in mind for your business needs:

• Micro-influencers are people with thousands of followers. They’re usually much more affordable.
• Macro-influencers are at the top of social media,  people who have anywhere from 100,000 to a million followers.
• Mega Influencers are people with millions of followers. These are for the most part celebrities.

When you are doing influencer marketing, make sure that you choose the right influencer, therefore the right target audience.

Types of Influencers Campaign: 

• Social media takeover: works great to increase your social media following, brand delegates run their account with an influencer for an agreed period of time.
• Sponsored content: often is present on Instagram. Brands pay to publish a promotional post on the influencer's account. The opinion leader handles the content creation and publishes a post made according to the client's instructions.
• Unboxings: brands often send gifts to influencers in hopes that the social media
• Brand ambassador programs:  Some people love certain brands so much that they are ready to promote them even for free. Influencers are no exception, so companies offer them brand ambassador programs. This tactic works because opinion leaders highly recommend their favorite brands.

Influencer marketing remains strong in 2023, being especially present on social networks such as Instagram, Facebook, TikTok, and YouTube. By doing influencer marketing you gain visibility and build a brand image, bring notoriety to your brand, and generate traffic to websites; all of these always lead to more sales.

Video Marketing

Video marketing was trending in the previous years and is maintained for the coming year as well. Video marketing is the future of digital marketing especially because of the time people spend on video streaming channels. That's why it makes sense for small and large businesses to invest in it. 

Even though Instagram was once equal to photo sharing, now is offering a greater preference for video sharing. Facebook, Linkedin, and other channels also promote video content to improve reach and engagement and thus higher rank in search results. Youtube is the leader in the video market. However, TikTok is YouTube's largest competitor, at the same time short forms of videos such as reels, shorts, stories are emerging. 

According to Wyzowl 92% of marketers consider videos to be a vital part of their digital marketing strategy.

Renderforest Survey found that videos help businesses increase:

• Brand awareness by 70% 
• Traffic by 51% 
• Sales by 34% 

Why should you use video marketing?

• Create an emotional connection with your customers 
• Stay visible on social feeds for longer
• Gain more exposure and engagement
• Increase understanding of your product
• Rank higher in search
• It is a strong sales tool

If you are interested in learning more about video marketing feel free to visit our previous article.

Virtual Reality (VR) Marketing

Virtual Reality is an innovative type of marketing that allows users to interact with a new virtual world and gain a captivating experience. 

VR is software that takes users in an interactive virtual three-dimensional environment usually using headsets with special lenses - to simulate a real-life experience that takes place in 360 degrees.

Virtual Reality is used by marketers in order to achieve a brand’s audience and to demonstrate and promote their products to potential clients.

VR might be too expensive for many marketing budgets, however, it is more widespread. More and more brands use VR for product promotion and virtual storytelling.  Here are some great VR Marketing examples:                          

1. Gucci Town
2. Etsy Virtual House
3. Nikeland
4. Wendy's Metaverse Restaurant
5. Samsung 837X
6. McDonald's VR Zodiac Exhibition
7. IKEA Place 

Virtual reality is the future of digital marketing. VR is a very exciting concept, making consumers even more engaged with brands than ever before. By providing consumers with an immersive experience, brands can bring their products in front of customers in a new way. VR brings products to life and lets customers explore them in a special way. 

VR has the potential to be a huge disrupter in the near future for marketers of all kinds. PwC predicts that it (and AR) could add $1.8 trillion to the global economy by 2030.

Facts and stats about digital marketing

• With a 94% market share, Google is the most popular search engine. (source: startup bonsai )
• 45.25% of Google searches result in organic clicks. 
• Email campaigns (87%) and educational content (77%) are the most important methods of content marketing. (source: siege media)
• 55% of B2C marketers outsource content marketing.
• Social media use amongst senior citizens is up 66% in the last five years, increasing to 45% overall
• 42% of marketers plan to increase their budget in virtual reality (VR) and augmented reality (AR).
• Influencer marketing has grown to $16.4 billion in 2022 (source: Influencer Marketing Hub)
• 90% of survey respondents believe influencer marketing to be an effective form of marketing 
• 67% of brands use Instagram for influencer marketing.
• Google’s research shows that 6 out of 10 people would rather watch online videos than television. (source: Biteable)
• YouTube states that its users view more than 1 billion hours of video each day on the platform. 
• By the end of 2022, it is estimated that virtual reality hardware and software sales will generate more than $6.4 billion dollars in revenue. (source: Hubspot) 

Wrapping things up

Now that you know 7 types of digital marketing to follow in 2024 you can excellently use them to reach a lot of people with real-time results:

• Drive traffic on your website 
• Increase sales
• Get brand awareness 
• Stay visible
• Gain more exposure and engagement

All types of digital marketing listed above are current, effective,  strong enough not to lose their positions and will be a perfect choice to promote your brand in 2023.