Boosting Creativity with Generative Art: 3 Case Studies of Successful Application and Potential Areas of Use

 

Throughout human evolution, art has played a key role in the formation of individuals. From the first cave paintings to the bold experiments of the 21st century, it has given people the strength to move forward and survive even the darkest eras. Its utilitarian capacities have been disputed throughout all epochs. But its immense potential to boost human intellect and creativity is obvious. 

With the development of information technology, it has become clear that art goes far beyond conventional practices where works are created by humans. Today, computers compete with us for the title of prominent artists. And generative art is good proof of this. 

The essence of generative art

Generative art is a unique form of art that is created using an autonomous system. This can be any algorithm, whether it's mathematical, mechanical, or biological, and it produces art that can take on various forms, such as novels, songs, or computer visuals. Although traditionally any non-human entity could independently choose elements of art, in modern times, an autonomous system is typically a machine or an algorithm that generates AI art.

While some artists may assert that the generative system embodies their original artistic concept, there are instances where the machine entirely takes over the role of the artist. This highlights the exciting evolution of art, as we see machines becoming more advanced and creative. Beyond visual media, this type of art has also found applications in other fields, such as music and architecture. Music legends like John Cage and Brian Eno have integrated AI art into their musical creations, while Michael Hansmeyer has incorporated it into his architectural designs. So, the engagement of humans and the computing capacities of devices are of equal importance here. 

But not only the arts employ this approach. It can also be found in other areas of human activity. 

How can businesses profit from this type of art?

Any aspiring business relies on successful creative strategies and invites renowned artists for cooperation. With generative art, world-famous brands and emerging firms can profit in several ways. Andersen’s experts share their insights into the potential scenarios of its use:

• Creating and selling unique pieces

Brands investing in generative art ideas commission artists to create unique pieces that can be sold to customers. They can exist in a variety of formats, including prints, digital downloads, or even physical installations. Customers are often drawn to the uniqueness of such works and are willing to pay a premium for them.

• Employing AI art for marketing and advertising purposes

This is one of the most obvious areas of use. Eye-catching visuals or memorable slogans are among the best practices in this field. So, businesses should use them to boost their marketing campaigns. Brands can commission artists to create AI art pieces that align with their brand image and values. These works can be used in digital ads, billboards, or even in-store displays.

• Incorporating AI art into product design

Brands can incorporate generative practices into product design to create unique and personalized products. For example, a clothing brand could use generative art to create custom designs for its clients, or a furniture company could use generative art to create unique patterns for its products.

• Promoting AI art ideas in fields other than human creativity 

“Art for art’s sake” – this concept once provoked controversy and still arouses passionate debates. However, art cannot be seen as a thing in itself only. Businesses use it to achieve their aims, so with generative pieces, it’s the same story. Artists can create them specifically for such products as video games, virtual reality experiences, or even music videos. In turn, companies can license them for a fee.

With AI art, inspiration, engagement, and creativity reach an entirely new level. And this comes with business benefits, too. Companies get unique products and experiences that stand out in a crowded market.

AI art examples

Now, let’s take a couple of generative art examples to see how the whole thing works. 

Stunning videos for a variety of purposes with D-ID

The Creative Reality™ Studio from D-ID unlocks a remarkable generative AI perspective with its pioneering software. You can craft stunning videos with talking avatars with the help of this. This studio is a go-to platform for individuals looking to produce awe-inspiring and state-of-the-art videos. Companies can also profit from it by creating promotional materials and other useful stuff. 

Within seconds, your AI portraits come to life as you imbue them with voice and personality. So, you will definitely captivate your audience with your artistry. With just an idea, you can leverage the power of AI to generate an exclusive video with a personalized avatar.

Generating “real magic” for Coca-Cola

Striking examples of generative art are now possible thanks to the collaboration between Coca-Cola, OpenAI, and Bain & Company. Creative personalities worldwide can exploit a pioneering AI platform to generate unique artworks by incorporating iconic creative assets from the Coca-Cola archives. The platform got the name “Create Real Magic,” and it really does work wonders. By combining human-like text with highly engaging images, you can create a perfect ad, a piece of fan art, or an homage to the legendary brand. 

Fans can select many branded elements, including the iconic Coca-Cola contour bottle and Spencerian script logo, to create their own works. The entire process is exciting and highly enjoyable. 

This not only boosts creativity and engagement but also encourages the spirit of competition. Those who managed to create the most amazing works will be given a special privilege. Their creations will be used on Coke’s billboards in New York and London. 

Customizing sneakers with Nike

One more area where AI art ideas are welcome and cherished is the clothing industry. Renowned brands invite people to unlock their creativity and try bold designs. This significantly increases customer engagement. 

Nike By You, a customization platform offered by the world-famous brand, enables customers to design and personalize their own Nike sneakers and apparel. It offers clients an extensive range of customization options, such as selecting colors, materials, patterns, and adding text or graphics. Users can create their unique style and look for a variety of Nike products, including shoes, jerseys, and other sportswear. By working with this platform, you can express your personality and create a truly exclusive product that reflects your preferences and style. No wonder, Nike’s creative attitude provokes client engagement and makes more people participate in this exciting game. 

Conclusion

Generative art is an intriguing and stimulating form of artistic expression that can spark creativity and innovation across different domains. It also helps brands to enhance their image, strengthen their competitiveness, and boost customer engagement.  

Through the use of algorithms and computational tools, artists and designers can produce dynamic and interactive artworks that captivate vast audiences and evoke positive emotions. The versatility of AI art examples reflects a wide range of applications, from advertising and marketing to data visualization and scientific exploration. As technology advances, the potential for this type of art to revolutionize diverse industries will continue to grow. Whether you are a professional artist or designer, or simply an enthusiast, you can unveil novel and thrilling avenues for creativity and self-expression.