Primo Interactive Verified Company

Primo Interactive has been building the digital machinery behind UK businesses since 2006. Hand-coded websites, bespoke CRM, AI voice agents, e-commerce platforms, and the SEO and paid search that keep them busy - delivered by one UK and EU team under a single point of contact.

Acquire, Convert, Optimise, Grow.

We organise our services around the four stages of the digital business lifecycle. Clients typically start with the stage that matters most right now — often a new website, an SEO engagement, or an AI phone agent - and add the others as the return becomes obvious. Many of our longest-standing relationships began as a single project nearly two decades ago and grew into full lifecycle partnerships.

What sets us apart:

• Hand-coded by default. We write sites from the ground up rather than reach for generic page builders or plugin stacks. The result is faster, cleaner, easier to rank, and genuinely tailored. When a specific platform suits the brief, we use it deliberately on the merits.

• You own what we build. Source code, data, accounts, and platforms all belong to the client. We hold copies so we can support, but we are never a gatekeeper.

• One team, 20+ disciplines. Web, software, e-commerce, SEO, AEO, CRO, CRM, AI, hosting, and print — all in-house across our UK and EU team. One point of contact, clear ownership.

• Enterprise-class infrastructure. Dedicated UK servers, resilient global CDN, low-TTL DNS, and 99.9%+ uptime on platforms running tens of millions of requests a month.

Specialist offerings:

• Car dealer websites with Auto Trader Connect integration, live stock, Google Vehicle Ads, finance and part-exchange capture

• AI phone agents handling inbound enquiries 24/7, integrated with live business data and CRM

• Bespoke CRM built around how each business actually works, with no per-seat licensing

• Multi-store e-commerce on OpenCart and custom platforms for B2B and B2C

• Answer Engine Optimisation for visibility in ChatGPT, Perplexity, and other AI search

We work across automotive, B2B e-commerce, finance, professional services, charity, recruitment, manufacturing, property, healthcare, hospitality, and education, with clients across the UK, Ireland, Europe, North America, Australia, and New Zealand.

Every engagement starts with a free, no-obligation discovery call.