There are 96 Companies in Sri Lanka
that provide SEO Services!

Sri Lanka has consistently been considered one of the top 50 countries for outsourcing services. This status is also related to the country's IT industry being one of its most important sectors. The history of the industry in Sri Lanka started in 1976 with the creation of the Computer Society of Sri Lanka, but the Business Process Outsourcing (BPO) industry started around the year 2000, and its development has been increasing since then to become one of the top destinations for foreign countries to outsource their services. 

The country is a development center for many big companies from all over the world, such as J.P. Morgan & Co., Qatar Airways, Microsoft, and Google, and other companies from countries like Japan, Sweden, Norway, North America, Australia, and the UK. It is estimated that the profit of outsourcing services to Sri Lanka can cost 70% of the price it would cost in the same country as the companies.

The next projection of the future for the country is to reach 5 USD billion in exports by 2022 and create 200.000 jobs. Related to this data, the country also achieved a target of 1 USD billion in the year 2016. In the first 7 months of 2025, the total exports are worth $10 billion. The ICT sector reached approximately $1.7 billion, and by 2030, is expected to reach $5 billion.

With the fast growth of the IT industry, the government took action to boost the possibility to be able to learn IT-related technologies in the country and improve IT education in the country. Sri Lanka also ended the Indo-Sri Lankan “Comprehensive Economic Partnership Agreement” because it was causing unemployment for Sri Lankan professionals.

Why Should You Work With Sri Lankan Companies?

Some of the reasons for working with IT companies from Sri Lanka are the low costs of outsourcing the services there, and also the good education of the country’s professionals. It is estimated that the costs can be 30% lower. Also, the minimum wage in Sri Lanka is €89.37, and we will talk in-depth about this in the following section. 

The education in the IT sector is rich in knowledge because the IT industry is one of the most important ones in the country. You can find highly educated graduates, and also, there’s one more aspect to talk about, and it is the law.

The law about foreign business and commercial law follows the principles of British commercial law and has an independent judiciary. Sri Lanka has also signed some international treaties about intellectual property rights, electronic transactions, and computer crimes, and it is one of the most rigorous in this region. In addition to this, the country has signed a Free Trade Agreement with Singapore (SLS FTA) that eliminates 80% of all tariff lines through staging periods of up to 15 years, and this has come into force since 1st of May 2018.

Their English level is better in relation to other neighboring regions, especially in the city zones, and they are friendly by nature, which makes doing business so much easier.

What to Know When Working With IT Companies From Sri Lanka?

When thinking about working with IT companies from Sri Lanka, you have to be aware of the geopolitical situation of the country and its past, as well as the current situation of the sector. First of all, when talking about minimum wage in Sri Lanka being $89.37 a month (the equivalent of 27.000 rupees, the official coin of the country), you can think about why there’s only a 30% difference between outsourcing the projects to this country with such a big difference in salaries, and the answer is lies in the difference in purchasing power and payment gap between employees and employers that earn a huge profit from these operations. This means that you can have workers of a certain quality, but not always comparable to more developed countries, with better salaries and work conditions.

Also, you need to be aware of the country past and present history, and this includes a very recent civil war that lasted 26 years (from 1983 to 2009), a sometimes unstable security situation in relation to the terrorist attacks suffered from moderate frequency, the last one was on April 2019 and talking about this last attack, Sri Lanka is also a very conservative and religious country, especially for women (Buddhism is part of life in 70% of the people). 

Instability, the wage gap between the richest and the poorest, and common scams, not only for tourists but also for business, are things to be aware of when doing business with IT companies from Sri Lanka.

How Reliable Are IT Companies From Sri Lanka?

To answer this question, we will have a look at some studies and other parameters to be able to measure the reliability of  Sri Lankan IT companies. We have to refer to a 2008 study by the University of Moratuwa in Sri Lanka, which we will take with a grain of salt for the few objective references that can be found on this subject, and the source of the information. We will also take into account other aspects in relation to the other questions we answered above.

There’s a case study called “Reliability of effort estimates in offshore software companies in Sri Lanka” that can be found in the Digital Library of the University of Moratuwa. The goal is to find out the reasons affecting the reliability of projects in Sri Lanka's offshore IT organizations and recommendations made as a result of this research study.

This case study concludes that the credibility and reliability of IT companies in this sector are subordinated to subjective beliefs of concrete experiences of prejudice, although, from the data we know, not all unreliability is due to this, as Sri Lanka is a country where common scams are certainly frequent. This can apply to the IT industry, but not with the same magnitude.

To conclude this section, we will say that the reliability of IT companies is certainly compromised by the fear of fraud, but as in every region or country, there are always good companies and bad companies. It is advisable to find companies with proven reliability to avoid fraud, and that work with the international standards of quality.

How Does the IT Industry in Sri Lanka Relate to the Neighboring Regions/Countries?

To start developing this section, we will analyze one important and basic aspect of outsourcing projects to this type of country that is still developing. Internet access could potentially curtail the industry’s growth. Although local telecoms operator Mobitel has developed the implementation of 4.5G LTE technology. The average connection speed is 23.77 Mbps in the country, in relation to other countries: Indonesia (28-30), India (136.53), Malaysia (168.94), and Vietnam (163). 

Another aspect that can influence the industry development is the high rental prices in Colombo’s commercial property sector, which is the most populated city in the country, although it is not the capital of Sri Lanka. When outsourcing services, one of the most important things is cost reduction, so this is an important aspect to talk about. This aspect in the neighboring countries is less problematic because their development of the industry is more advanced at this time.

Sri Lanka is surrounded by one of the giants of outsourcing services, which is India, a very powerful country that remains untouchable in position number 39 in accordance with the 2024 Global Innovation Index, where Sri Lanka remains in number 89.

Conclusion

The conclusions of this short analysis on Sri Lanka IT industry are as follows, Sri Lanka is one of the top 20 best Business Process Outsource destinations, and the biggest industry activity is outsourcing services, you have to be aware of the unstable situation and the specific characteristics of this country such as internet connection, reliability of the industry, IT level of education of the graduates in this country and of course prices, for this it is recommended to work with companies that have proven reliability to be sure that any frauds will occur, and take advantages of lower costs of outsourcing services to this country.

SEO (search engine optimization) is the process of optimizing your website in order to get a higher ranking in organic search results and consequently more organic traffic.

SEO is a long term strategy and requires advanced knowledge of ranking algorithms and some technical background, to be able to optimize websites for popular search engines like Google, Bing, Yahoo, DuckDuckGo, etc.

According to the latest survey on digital marketing conducted by TechBehemoths, about 70% of IT companies revealed that SEO is their main channel for leads, meaning that it’s a vital marketing activity that generates traffic, prospects and sales.

Some of the benefits of SEO are:

• Free organic traffic
• Brand awareness 
• Better control over brand traffic
• A vital marketing channel for leads & sales
• Supports other channels: social media, paid ads, direct traffic, etc.
• Optimizes your advertising budget
• Usually, has a higher conversion rate
• Gives you a competitive advantage
• Is a good long term investment, generating decent results

It’s not easy to find a reputable SEO company, as some SEO agencies used to provide questionable/suspicious services in the past, and lots of businesses became reluctant to pay for search engine optimization services.

When looking for and choosing an SEO service provider, you should consider a lot of aspects. Ideally, you should do some basic research, set up clear goals and ask yourself a few questions before hiring a company.

Here are some things to look for when searching for SEO agencies to partner with:

• Expertise
• Portfolio
• Years in business
• Case studies
• Price (expect to pay at least $30 / hour if you’re hiring an agency)
• Approach and particularities (technical SEO, link building, content optimization, etc.)
• Communication and reporting

TechBehemoths lists more than 30,400 SEO companies from all over the world. Check out their profiles and feel free to get in touch with them.

To ease the selection process, we’ve created a powerful filter which you can use to narrow down the results based on your requirements and shortlist the companies.

SEO and search in the AI era

SEO has dramatically changed since the launch of chatbots like ChatGPT, Perplexity, Claude, etc. (post end of 2022), and disrupted the whole search industry for both business owners/publishers and users who search on the web.

User interaction has completely changed, with more users opting for natural language questions instead of search keywords.

While the traditional 10 blue links in Google or Bing are not gone, their importance has shifted , as traditional search engines now integrate summarized answers via AI (Eg. Google AI Overviews, Bing Copilot Search).

Traditional search engines are shifting to chatbot-like interfaces, where users discuss with AI and get relevant and customized answers, just like in ChatGPT or Claude.

This is good and bad news for both business owners and users.

On the positive side, AI chatbots offer endless possibilities for content creation, automation, customization, app/software development, etc. and the entry point is really low. But there are downsides too:

There have been many concerns that AI systems are using copyrighted content to train themselves and generate answers without giving credit or sending referral traffic to the original content creators.

Users can experience AI hallucinations (made up, false information), no real-time data, bias and might diminish critical thinking and evaluation of multiple sources to create an opinion or an action.

SEO is still the foundation

Being present and visible in both search engines and chatbots is critical these days. SEO is the foundation for that, as chatbots operate in a similar way: they use their large language models (LLMs) to answer questions and 3rd party sources (Bing index, web APIs, etc.) to provide real time or recent info and citations/sources within the answers.

If your website is present in Google or Bing index and ranks well in their organic search results, it’s most likely that it will be often cited in chatbots (although it’s not directly correlated).

This is why a new type of SEO has emerged: AEO (Answer Engine Optimization) or GEO (Generative Engine Optimization) which is basically SEO for AI.

To make sure that your website ranks well and is present in traditional search index and AI based search engines, you still need to have a good technical SEO foundation. Here are some fundamental aspects that you need to consider:

• Robots.txt - should be properly configured so that search engines can access your website

• Crawlability - make sure you have a sitemap and meta robots tags on pages that you want or don’t want to appear in search results

• Duplicate content - implement canonical tags, so that search engines know what are the primary/preferred pages to be indexed and ranked/cited.

• Site speed - is essential for users and search engines. Your web pages should load fast on all kinds of devices.

• Mobile first - smartphones are the primary devices for most users, so having a mobile-first website is highly recommended. For more advanced sites with high traffic volumes: PWA and mobile apps could work too.  

• Schema markup - chatbots and search engines rely on structured data to better understand your pages and the type of content you are serving to users. Common schema types can be: local business, event, product, review, rating, etc.

There are other parts of SEO that should be also considered like content creation and backlink/citation building.

Content creation is a significant part of SEO and many companies choose to either outsource or automate the process by using AI tools. It’s important to note that search engines don’t penalize content created by AI, however the quality of content is vital and often content created at scale with AI, doesn’t present much value.

This is why SEO agencies can have a smart/modern approach where they use humans/professionals and AI to help them create valuable content, not just generate content that has no value.

Before you hire an SEO agency it’s important to ask and know exactly how they use AI and what’s their workflow.

Some agencies offer link building/citation building services. Our advice is to avoid bulk/automated link submission services and opt for customized and high quality link building services. Focus on quality rather than quantity.

Managing technical SEO can be overwhelming, hence you can opt for reliable SEO agencies that can make sure your website is up and ranking in search engines, while you can focus on achieving the desired business results.

How to shortlist SEO agencies for your projects?

Finding the right SEO agency for your projects might be a difficult task. That’s why, TechBehemoths offers a few tools to facilitate this process:

Search

Simply search for SEO related services and include the desired location (city or country) and browse the listings. Look at companies with awards, positive reviews, great/excellent profile strength and strong portfolios. 

Feel free to get in touch with the right companies directly from listings.

Advanced filter

Use the advanced filter to narrow down your search results by lots of handy criteria like: location, technologies and tools, team size, hourly rate, review count and rating, and many more. 

You can also sort the filtered results to get a more organized view of your shortlisted companies.

There is an option to save your filter results and choose to receive notifications if new companies meet your filter criteria.

Submit project

Head over to Submit project techbehemoths.com/project-submission and include your project description and specifications, and our system will match it with the best possible tech service providers. You will get a list of curated companies ready to execute your projects.