There are 3 Companies in the United Arab Emirates
that provide Public Service Advertising Services!

United Arab Emirates IT infrastructure has known colossal progress since 2010, and the country is expected to become one of the leading tech giants in the world by 2025. Only in 2019, the revenue of the IT companies based in UAE, and mainly in Dubai were estimated at around $6 bn, which is a growth of 12,5% compared to 2018. 

The hourly rate and the average salary of a UAE based web developer reach $57/hour and respectively $1925/mo. This makes UAE one of the most expensive places for IT projects and a good destination for web professionals.  However, due to immigration policies, becoming a resident of UAE is more a dream than a reality and few manage to become. On the other hand, this allows the country to provide IT services and products created and developed almost exclusively by its own human resources. 

Why you should work with UAE-based IT companies

IT companies from the UAE have developed their ability to attract more clients from all over the world due to adapting to market trends and adopting new technologies.  Actionable insight into customer needs, productivity gains, and increased security are just some of the benefits gained from the early adoption of high-end technology and a developed IT infrastructure. 

What you should be aware of when working with an UAE-based IT company

As it was mentioned in the beginning, UAE is one of the most expensive destinations for web projects. Even though the quality of the IT product and/or services are high-end, the hourly rate and cost per project are reasons to give second thoughts if it worths working with UAE-based IT companies. 

Additionally, limited capacities of the companies based in UAE is another key point on what to pay attention to. Since web agencies in UAE are mainly relying on their own human resources, it is possible to experience relatively average project management. 

Are UAE-based IT companies reliable?

Regionally and globally, the Emirates have good reputation in executing and managing IT projects, and the newly adopted government policies in 2018 - increased process transparency and made the companies open to new opportunities. With the high-end technology companies acquire, companies from the UAE are considered a good option for futuristic web projects, based on a report of a British Centers for Business

How the UAE IT industry relates to the neighboring countries

With 2 extremely important business centers: Dubai & Abu Dhabi, the Emirates found themselves in a good position compared to neighboring countries in terms of IT infrastructure. Based on a report from Tech Radar, UAE has invested twice as much as any country in the region in the IT infrastructure and has become a leading provider of IT services with Qatar, Saudi Arabia & Oman behind, in the named order. 

Overall, UAE is considered one of the most promising countries that will bring the IT culture in the Arabian Peninsula to another level, and stimulate neighboring countries to develop and compete. Considering the risks of the oil market and IT, the UAE chose the second as a good investment opportunity and alternative to the first one.

Public Service Advertising, also known as Public Service Announcements (PSAs), is a marketing tool used for educational matters that are of public concern. They are addressing particular social issues, stimulating behavioural change, and working for non-commercial purposes. This type of advertising is displayed on different channels like TV, radio, newspapers, and magazines. The public and private sectors are involved, but also the government and non-profit organizations. 

Various techniques are used by Public Service Advertising, for example, emotional and rational appeal techniques, and call to action techniques. Also, different social media platforms are used by Public Service Advertising to influence people’s perception and have a bigger influence. 

What are the benefits of Public Service Advertising for your project?

PSAs have a large range of perks that your project can enjoy, the possibility to have an impact on social awareness, education, behavior, community, and economy are just some of them. In addition to them are the following advantages:

• Cost-effectivness
• Community engagement
• Controlled messaging
• Catalyzing social change
• Foster collaboration and partnerships

How to select the right Public Service Advertising platform?

To find a good platform providing Public Service Advertising services for your project is critical. You should take into consideration some criteria to make the right selection. Start with finding what your project’s goal is and why you need Public Service Advertising. The remaining things to look into are:

1. Deliver your message: The chosen platform should keep your message clear and brief.
2. Identify your desired audience: PSAs are usually divided into categories by age group, gender, location, job industry, and interests. Look for platforms that correspond to the category in which your required audience belongs.
3. Discover what each media outlet wants: A good Public Service Advertising agency should study the different specifications that media outlets have. This will save you time and find the right way to express your message.
4. Perfect timing for launching: A key factor for the success of your Public Service Ads is to know the perfect time for launching. PSA platforms should study the optimal time for your launch to have maximal impact.
5. Analysis of the campaign: Look for platforms that track your Public Service Ads campaign progress. The results of this analysis will show you if the chosen strategy is good or if you can improve it for your project.

By carefully selecting these aspects, you can make a calculated decision and choose the ideal Public Service Advertising service platform for your project. Also, you can benefit from the various perks PSAs are providing for your business, which is an investment for long-term success. 

There are almost 45 companies from different locations across the globe on TechBehemoths. It has an elaborate filter option, giving the possibility to choose from hourly rates to the desired location. Unbiased ratings and reviews are also present on TechBehemoths, helping you choose more efficiently.