There are 10 Companies in Greece
that provide PR Services!

Greece is the home of democracy, modern politics, and beautiful beaches. These, make now the country famous for. Somewhere at the end of the line, the tech sector also makes Greece a good destination for investors that aim the Mediterranean area. 

With an accent on the public sector, Greece never focused and consolidated its efforts around the tech sector, until 2018, when the government sought financial assistance and resources to get out of the economic crisis the country was hit in the mid-2010’.  The Greek tech ecosystem was granted over €260 million from the European Investment Fund and private investment, indicating a confident bet that this is the next disruptive and transformative sector. Since this investment, the country had seen a flurry of innovation as predicted and beyond. The number of firms in the venture capital space has quadrupled, spurring exponentially more ideas and innovation from young minds, founders, and investors in the space.

Why you should work with Greek IT companies

The main lesson Greek companies learned from the European digital market was that they have to provide high-quality services for affordable prices, in order to be competitive and attractive. But this helped not only to attract new clients but also to investments and stimulate the workforce to enroll in the IT sector and develop the country’s economy. 

Digitalizing the tourism sector and provide more accessibility to potential visitors was the first successful test local companies have passed before going internationally. Now, in 2020, more than 80,000 workers are employed in the Greek tech sector with an average wage of ~1000 Euro/mo. At this rate, Greek IT companies provide probably the lowest costs/project in the Mediterranean area, using at the same time the latest technologies and delivering decent projects to national and international customers. 

What you should be aware of when working with Greek IT companies

On the other hand, Greek IT companies lack experience in the international market and find it difficult to compete outside the geographical area they are located in. It is true, that competition in the European market is tough and few get to know the ultimate prize for fame since there is no #1 company in the world. But with all that, in 2020 not all Greek IT companies and digital agencies are able to compete with western-European companies. 

How reliable are Greek IT companies

On the regional level, Greek IT companies are not only reliable but also among the most favorite for clients. But the lack of experience and the in-development IT industry, create a psychological barrier for potential clients, especially big companies.  On the other hand, taking into account the speed of progress Greek companies are registering, it is possible to see a surprise turnover where the IT sector will be at the same heights or even more developed compared to western-European countries. 

How does the Greek IT sector relate to the neighboring countries?

Greece’s geographical position makes the country a strategic place in terms of connectivity and transition for the entire Europe. Compared to the Balkan countries, the Greek IT sector is well-ahead, mainly because of funding opportunities, but also due to the government-supported policies and facilities for local IT companies. 

PR is the abbreviation used for Public Relations, which is the process of sharing the info from a business to the public. It includes the distribution of news, updates, educational resources and other info on different media channels - TV, radio, social media, websites, etc.

Businesses from different industries like healthcare, food, apparel, tourism, retail and other, use PR to expand their visibility and reach their audiences more effectively. 

Managing the PR in-house is not a complex task for a small business. However, if you want to keep a positive brand reputation over time, you would need help from professionals. They have the required expertise and tools (media databases, monitoring and reporting software and more).

PR is still a good long term marketing strategy. It has multiple benefits:

• Brand awareness

• Credibility and reputation

• Audience reach

• Mass communication

• Attracts leads

• Assists other marketing channels

The global PR market is growing by around 6% (compared to last year) and is currently worth more than $100 Billion, source. This means that the market is healthy and thriving, so there are plenty of service providers to choose from. 

When looking for the right PR agency for your business needs you should keep in mind some the following aspects of their previous experience:

• Expertise

• Location

• Portfolio 

• Price

• Turnover time 

• Communication and reporting

TechBehemoths list around 5,000 companies providing Public Relations services from all over the world. Use the advanced filters to shortlist the companies that fit your project requirements. Get in touch with them and start successful collaborations!