There are 2 Companies in Denmark
that provide PR Services!

According to the European Commission’s annual ranking, Denmark is one of the most digitized economies and societies among the 28 EU member states (2020). This is a testament to Denmark’s outstanding IT infrastructure and tech-savvy population.

85% of Danish citizens are online and actively engaged in the use of a variety of online services, making their digital skills highly advanced. In fact, all communications between citizens and public authorities take place digitally.

It is fair to say that Denmark has set some heavy footprints in the global software development arena. A number of the most used programming languages have been developed by Danish researchers, including C++, TurboPascal, and Visual Prolog. Denmark is also home to world-class software development talent - especially within the fields of security and cryptography, algorithms, AI/ML, wireless network solutions, eGovernment solutions, acoustics software, and robotics. 

Since Denmark is a small, highly integrated, and homogenous society, consumers often play an active role in developing new technology and are quick at adopting new technologies. Using Denmark as a test market gives international corporations the advantage of being able to quickly adjust and improve a product at low costs before releasing it on the world market.

Why working with Danish IT companies

There are more reasons why working with Danish IT companies is worthwhile - Abundant tech professionals, highly qualified workers, the ease of doing business, access to a rich and innovative market are just a few to mention. 

But let’s take a look closer: Denmark is not the country that faces a workforce shortage in the IT industry. More and more professionals are attracted to work in this industry. What attracts them to work - higher wages, public sector digitalization, and government facilities combined with 6 hours of work/day, and an attractive social system. 

The ease of doing business - according to the 2020 report, Denmark ranked 4th in the world. That’s lower bureaucracy, services digitalization, and a healthy business environment overall. 

Highly qualified workers come from tech universities that look more attractive to youngsters than other specialities. And at last - all these lead to an innovative market to which the lucky ones have access. 

What to pay attention to when working with Danish IT companies

With all the facilities and benefits Danish companies come with, there must be a price. Sure - it’s the money clients pay for the comfort of doing business. Business owners usually pay 15-20% more for digital projects on average, when working with Danish IT companies, compared to the EU average. And that’s probably the only thing that could retain from working with a Danish IT company.

How reliable are Danish companies

Reliability and reputation for Danish IT companies and software agencies are very important. But everything comes from the system’s conditions: The less the government pressure, the better the services and the business. A very simple deduction that reveals a part of the truth - Danish companies are reliable because of the policies. 

Another part of the story is about tradition. While building its own public sector as a digital sector where there is no need to interact physically with authorities, the Danish digital agencies took over the best practices from countries in the neighborhood. Germany and Sweden have two quite different business models, and the best of both can be found in Denmark.  Now, coming back to traditions, Denmark managed to build its own business culture that is distinctive and pleasant at the same time.

PR is the abbreviation used for Public Relations, which is the process of sharing the info from a business to the public. It includes the distribution of news, updates, educational resources and other info on different media channels - TV, radio, social media, websites, etc.

Businesses from different industries like healthcare, food, apparel, tourism, retail and other, use PR to expand their visibility and reach their audiences more effectively. 

Managing the PR in-house is not a complex task for a small business. However, if you want to keep a positive brand reputation over time, you would need help from professionals. They have the required expertise and tools (media databases, monitoring and reporting software and more).

PR is still a good long term marketing strategy. It has multiple benefits:

• Brand awareness

• Credibility and reputation

• Audience reach

• Mass communication

• Attracts leads

• Assists other marketing channels

The global PR market is growing by around 6% (compared to last year) and is currently worth more than $100 Billion, source. This means that the market is healthy and thriving, so there are plenty of service providers to choose from. 

When looking for the right PR agency for your business needs you should keep in mind some the following aspects of their previous experience:

• Expertise

• Location

• Portfolio 

• Price

• Turnover time 

• Communication and reporting

TechBehemoths list around 5,000 companies providing Public Relations services from all over the world. Use the advanced filters to shortlist the companies that fit your project requirements. Get in touch with them and start successful collaborations!