There are 1 Companies in Estonia
that provide Podcast Advertising Services!

In the past 10 years, Estonia has developed its IT industry and infrastructure. Projects like e-Estonia, e-residency, and VR Estonia, among others, transformed the country into a fully digitalized hub in the Baltic region. 

The IT sector itself plays an important role in the Estonian economy, registering a $278,73 million turnover in 2025. Also, ~6.0% of the entire Estonian workforce is enrolled in the IT industry, for those 4800+ digital companies that export their services in 130 countries. 

Why Work With Estonian IT Companies

Essential e-solutions in Estonia that enable the digital society to function smoothly were all built by local Estonian companies. This enhances the reliability of Estonian IT companies not only locally but also worldwide - about this, we will relate a bit later. 

The already built digital system in Estonia already tells a lot about Estonian IT companies that perform excellently, and are becoming more and more attractive not only for companies but also for skilled professionals who are enjoying preferential conditions. 

So, after all, why should you work with Estonian IT companies?! 

• Skilled workers who provide high-level digital services.
• Open market - that facilitates and eases access to IT resources and companies' services.
• Low taxes - compared with other European countries, Estonia helps local IT and tech companies generate sales by cutting taxes, which can reflect a lower price/project for the end customer.
• Healthy business environment  - a well-established communication between businesses is assured.

What You Should Pay Attention to When Working With Estonian It Companies

However, working with Estonian IT companies can also be tricky. Even though the post soviet reminiscences are not visible, you still can hit Russian Estonians that are providing the same IT services, but of a relatively lower quality, and in a very specific manner. Roughly, some of the companies are only benefiting from the developed IT environment in Estonia, but don’t follow the same guidelines as the vast majority of companies do. 

Another challenge is the limited human resources that Estonian companies have. The country’s population is just above 1.3 million people, and 6% of it is simply not enough to cover all market demands, so it would be difficult to find an available IT company based in Estonia to take on a big project or so. 

How Developed is the Estonian IT infrastructure

Estonia ranks among the top European countries with the highest IT infrastructure. As mentioned previously, its digital transformation made the country one of the regional innovation leaders. But even so, the country is still not done yet with developing its IT capabilities. 

How Does the Estonian IT Industry Perform Compared to the Neighboring Countries?

In the Baltics, Estonia is a detached leader in IT. Latvia and Lithuania are behind simply because they have focused on developing other sectors. But the Estonian performance is also motivated by people’s attachment to digital technologies. The continuously growing number of digital agencies confirms once again that Estonia ranks better than neighboring countries. 

But speaking about Estonia as an extension to Europe’s northern region, the country is in tight competition with Sweden and Finland, which also find themselves somewhere in the first half of the European IT community.

Compared to those two countries, Estonian companies will rather provide lower prices for their IT and digital services and products, but at the same time, Estonia has way more limited resources than Sweden or Finland. 

All in all, Estonia is a great country to consider for digital projects, and local companies' rich experience with digital transformation can make a difference for their projects.

A kind of paid marketing where ads are placed in podcast episodes is called Podcast Advertising. It has different forms like host-read sponsorships, pre-recorded ads, and branded episodes or series. The popularity of podcasts has increased in recent years, having more listeners. Thanks to this, podcast ads, compared to other digital ads, are more effective. It also helps brands and businesses to reach an audience that has stopped watching TV and radio, or other traditional media. 

According to Statista, in the United States, the Podcast Advertising industry’s annual ad revenue surpassed $2 billion. Also, the U.S. has the majority of podcast listeners across the globe, with approximately 160 million people listening to podcasts monthly. About 30% of the audio time is spent on podcasts by podcast listeners, Forbes reports.  

Why is Podcast Advertising efficient for businesses and your project?

• Targeted audience
• High engagement levels
• Authenticity and trust
• High retention rates
• Strong ROI and scalable performance
• Build brand advertising
• Drive a positive perception
• Budget-friendly
• Flexibility and creativity

To find a good platform providing Podcast Advertising services for your project is critical. You should take into consideration some criteria to make the right selection. Start with finding what your project’s goal is and why you need Podcast Advertising. The remaining things to look into are:

1. Matching the targeted audience: Ensure that the desired audience can be reached by the platform you are considering. 
2. Ad formats: A Search platform that provides different types of ads, for example, pre-roll, mid-roll, and post-roll. 
3. Pricing fees: Select platforms that fit your budget while offering the required skills and experience. Also, platforms that have competitive pricing models for ad placements.
4. Analytics & performance tracking: A good platform can give you details into ad performance, listeners engagement, and conversion rates. 
5. Ease of use and integration: Find a platform that is user-friendly and integrates rapidly with your existing marketing tools.
6. Reviews and testimonials: Check the platform’s reviews and feedback from its clients to gauge its reliability and effectiveness. 

By carefully selecting these aspects, you can make a calculated decision and choose a suitable Podcast Advertising service platform for your project. Also, you can benefit from the various perks that Podcast Advertising provides for your business, which is an investment for long-term progress. 

There are more than 30 companies from 14 countries on TechBehemoths. This platform has a detailed filter option, giving the possibility to choose from hourly rates to the desired destination. Unbiased ratings and reviews are also present on TechBehemoths, helping you choose more efficiently.