There are 27 Companies in Tanzania
that provide Pay Per Click Services!

Tanzania is more known for its safari, national parks, and UNESCO heritage sites. Also, in Tanzania people are coming more for observing wildlife and lions in their natural habitat - so far, nothing about the IT sector. But it’s no surprise, since the World Bank ranked Tanzania 141/190 in the ease of doing business, and this may look somehow intimidating both for investors and for potentially interested clients of IT companies. Now, in 2020 when you have the whole of Europe, the Americas, and Asia, almost no one would choose an African country for digital services. 

With all these, Tanzania made huge progress in the digital sector, and local companies are providing non-financial aid to interested investors in their IT sector. Consulting, co-working spaces with views to safari, and mentoring are only a few of the services you can benefit from in Tanzania. Also, in the context of Covid-19, the country entered the Green Zone, with around 10 cases in the entire country. 

Why you should work with Tanzanian IT companies

So, obviously, you will not find in Tanzania a well-developed IT infrastructure and the industry overall. However, you may find in Tanzania a friendly ecosystem that will help you develop the industry, and this may be very rewarding. 

Not so many Tanzanians IT companies are present on the local market, and the ones that exist are doing BPO and working for foreign customers from their operational centers located across the country. Its strategic location and a friendly business environment can make the country for many a great place where you can combine business with a vacation. 

There are no specific restrictions and things that you should know about Tanzania when visiting it, except that you can enjoy your time and do the work you planned to do. 

What to pay attention to when working with Tanzanian IT companies

On the other hand, there are specific risks one may be exposed to in Tanzania. The undeveloped  IT industry, language barriers, and inexperienced developers and project managers can be a headache if Tanzanian IT companies were chosen as partners in a digital project. These risk factors come in contrast with the benefits the country has to offer, so taking a decision in this direction is an important step. 

How reliable are Tanzanian IT companies

You can’t really tell if Tanzanian IT companies are reliable or not. Simply because the local digital agencies didn’t take a chance to make a name for themselves on the international market - the country has a chance now to attract investors, create businesses that provide decent service quality, and start developing the country IT sector to a certain level. 

How the Tanzanian IT sector relates to the neighboring countries

In the region, there are countries that perform better and lower than Tanzania. Even though the development levels of the IT sector are not comparable between Tanzania and its neighboring countries, Kenya and Congo have managed to become the hosts of some international IT companies, but that’s probably because of the location rather than because of development. On the other hand, Uganda, Rwanda, and Burundi  - the other neighboring countries, are far from implementing digitalization at the level Tanzania is today.  Another thing that worth mentioning is that the main investor in East Africa is China and its companies. Probably, this will help the countries to develop at least in some fields which are more essential than IT. 

Pay-Per-Click or PPC, is a type of digital advertising where the advertiser pays each time a user clicks on their ads. The most popular channels for PPC advertising are search engines.

The advertisers usually bid (set up a maximum price per click) on a specific list of keywords and their ads appear on top of organic search results, labeled as “Sponsored” or “Ad”. Users search for these keywords, click on advertisers’ ads and land on their websites.

PPC is a fast way to generate traffic and eventually leads/sales to your business if done right. It implies advanced knowledge of PPC ad platforms like Google Ads, Microsoft Ads, Amazon Ads, LinkedIn Ads and many more.

According to the comprehensive survey on online marketing channels conducted by TechBehemoths, about 33% of IT companies don’t use PPC to advertise their businesses. This might be a lost opportunity to generate leads at a reasonable price (depending on the industry, market, competition, etc.).

PPC can help grow your business in multiple ways. Here are some advantages:

• Relatively easy to setup and launch
• Instant traffic
• Brand awareness
• Fast results (leads, sales)
• Cost effective (depends on multiple factors)
• Advanced targeting
• Can be tracked very accurately
• Precise control over your budget

Finding the best PPC agency for your business needs can be a challenging task. That’s why, we recommend you to define your goals in advance and keep in mind the following criteria when choosing a company to work with:

• Experience - do they have experience in your market, language, etc.?)
• Portfolio - browse their portfolio and ask for more info
• Price - what’s their pricing model - % of ad spend, flat free, management fee, other?
• Turnover time - PPC analytics and data is usually available within a few hours/days
• Communication and reporting - what’s the preferred communication channel and what reports are provided

There are more than 9,880 companies providing PPC services listed on TechBehemoths. Use the advanced filter to choose the ones that fit your project requirements. Get in touch with the agencies and collaborate with them at no extra cost.