There are 2 Companies in Zimbabwe
that provide Other Marketing Services!

Zimbabwe’s ICT sector was worth an estimated $3.11 billion in 2017, constituting 21.7% growth from 2016. The telecommunications segment makes up the vast majority of this at around $3.2 billion. Other important contributors are broadcasting, data center services, cloud, IT, and BPO.

Zimbabwe’s combination of relatively stable governance, strategic location, and young and innovative population has made it an attractive destination for multinational companies. Several notable firms such as Deloitte and Orange have offices in Harare, and some have based their entire African operations on these offices.

Why you should work with Zimbabwean IT companies

Digital service providers in the cloud and BPO markets are largely involved in the provision, rather than the development, of services, whilst Zimbabwean firms are more prevalent in the fintech and eCommerce markets. The physical technology required for the delivery of digital services is typically imported, and it is not clear that Zimbabwe could produce these products more efficiently. 

A key strength in the digital services market is the acceptance of mobile services. Any consumer solution entering the market would have to be mobile-compatible. Mobile healthcare services are expected to grow particularly rapidly as the sophistication of these offerings increases.

What to pay attention to when working with Zimbabwean IT companies and web agencies

On the consumer side, it is vital that any proposed digital service offering be mobile-compatible due to the prevalence of mobile usage in Zimbabwe. Furthermore, smartphone penetration in the region is steadily increasing, thus increasing the sophistication of viable digital service offerings. 

Given the acceptance of fintech by the Zimbabwean population, a possible route to entry in the consumer market is to acquire one of the many smaller fintech firms in the industry. This would resolve some of the primary barriers to entry, most specifically bureaucratic red tape and a lack of local knowledge. 

On the corporate side, the most effective route to entry is likely through partnerships with smaller local resellers. This model is already popular in the Zimbabwean market. A key differentiating feature here will be how well the service adapted to the Zimbabwean market.

How reliable are Zimbabwean-based IT companies?

Considered to be one of the biggest African IT hubs, Zimbabwean web agencies and IT companies compete only with Ethiopian ones in terms of reliability. As many foreign companies have already invested and thus developed the local IT infrastructure and industry overall, Zimbabwean IT companies find it easier than other neighboring countries to enter the global market and provide their services for accessible prices. 

How the Zimbabwean IT industry relate to the neighboring countries?

Zimbabwe is actively trying to establish itself as a key ICT hub in the East African region. The country appears to be making good progress in this regard, helped by having a strong connectivity infrastructure and a young, innovative population. Despite this, the country currently faces considerable political uncertainty, and issues surrounding the transparency of tenders remain a major barrier to growth.

Although Zimbabwe’s score for the metric measuring the economic impact of ICT is not high in absolute terms, it ranks 54th in the world. This supports the conjecture that businesses, government, and consumers will be receptive to new technologies as ICT has already had a substantial impact on the Zimbabwean economy.

Is Zimbabwe Tech Industry Ready for 2022?

At the end of 2021, Zimbabwe announces big plans for the Global Entrepreneurship week that will hopefully boost the startup scene in the country for 2022. The name of the program that gives hope to tech entrepreneurs from Zimbabwe is Startup Huddle, and it has already a location in Harare. Hopefully that the direct consequence of this program will expand in 2022 as a new startup boom focused on tech and IT

Marketing services can go beyond traditional digital strategies and utilize innovative methods to effectively promote businesses. These approaches aim to tap into unique avenues and techniques for success. 

Various innovative strategies fall under other marketing services, all aimed at helping businesses stand out in the competitive digital sphere. These tactics include influencer marketing, guerrilla marketing, event marketing, and strategic partnerships. Unlike traditional marketing, other marketing strives to create impactful experiences that truly connect with the intended target audience.

As related to other marketing services we can count influencer marketing, guerrilla marketing, event marketing, and collaborations, as well as content marketing and experiential marketing, share a common thread.

Companies that offer other marketing services leverage various tools and technologies, tailored to the specific strategies they employ. These tools can range from social media management platforms for influencer campaigns to event management software for event marketing, as well as creative design tools for guerrilla marketing endeavors.

When a company requires other types of marketing services, it can collaborate with dedicated IT companies or digital agencies. Specialized IT companies focus solely on unconventional marketing strategies and excel in executing distinctive campaigns. Digital agencies, on the other hand, may provide a broader suite of marketing services, catering to businesses seeking all-encompassing marketing solutions.

Adopting other marketing services grants businesses a competitive edge, enabling them to captivate their target audience through inventive and memorable campaigns. Influencer collaborations lead to enhanced brand exposure and credibility, while guerrilla marketing sparks viral attention and reinforces brand recognition. Event marketing and partnerships allow businesses to directly engage with customers and cultivate meaningful connections.

Choosing the appropriate other marketing service provider necessitates evaluating their expertise in the specific strategies you plan to implement. Seek providers with a history of successful and imaginative campaigns. Effective communication and collaboration are essential, so opt for a provider that comprehends your brand and objectives.