There are 12 Companies in Malaysia
that provide Other Marketing Services!

Malaysia is strategically situated with easy accessibility to other countries and has a robust infrastructure and economic stability. ICT has been identified as the key growth sector in the country that grows at an Annual Average Growth Rate (AAGR) of 9.0% over a period of 7 years.

Malaysia has always been a popular destination for U.S. ICT companies for their global market expansion. Some of the significant U.S. companies that are well-established in Malaysia are IBM, HP, Intel, Google, Amazon, and many others. Malaysia has a holistic digital ecosystem and a complete ICT support system for U.S. businesses.

At the same time, according to Markus Monnikendam from Lizard Global - a leading IT company from Malaysia, we can say that Following a stronger-than-expected rebound of 7.8 percent last year, the Central Bank of Malaysia projects economic growth of between 4% and 5% in 2023, which will help Malaysia avoid a recession. The recovery is widespread across industries and businesses. Since the reopening of international borders, recovery has become more established. Businesses of all sizes and in all industries saw an increase in sales as compared to the same period before the pandemic. But when it comes to sales growth, big businesses continue to dominate.

Why you should work with Malaysian IT companies

Malaysia is a great outsourcing opportunity for foreign companies but as well it hosts numerous tech giants, which educated the local digital community to implement those needed changes in business culture, and project management and prepare the skilled workforce in the IT industry. 

For this reason, companies from Malaysia are more visible and considered a regional force in the IT industry, making good competition for Indonesia, the Philippines, and even India.

In addition to this, Markus Monnikendam, the Commercial Director Global of Lizard Global mentions that In the upcoming years, Malaysia's growth will be centered on technology. Malaysia's much-awaited adoption of 5G technology is anticipated to have a substantial positive impact on the labor market because it will enhance the development of the web and generate an estimated 39,000 value-added jobs. 

What to pay attention to when working with Malaysian IT companies

Since it is expected that Malaysia will reach a digitalization level of 21% by 2025, local IT companies are struggling to invest in the training and education of young developers and designers that would bring potential growth to the Malaysian IT sector. However, following the current trends, Malaysian IT companies have a high chance to grow and provide higher-quality digital services. 

Also, the layoffs in the IT industry. Markus Monnikendam from Lizard Global states that recent layoffs at IT firms show that even the biggest businesses can make misjudgments when attempting to strike a balance between staff planning and profitability.

How reliable are Malaysian IT companies

On a regional background known for outsourcing destinations for international IT companies, Malaysian web and software agencies have a continuously improving position in terms of reliability. Both local demands for digital products and international opportunities gave Malaysian IT companies enough chances to reveal their potential and increase the trust level of clients. 

How does the Malaysian IT industry relate to the neighboring countries?

The tech evolution in the past 5 years managed to create a competitive environment in the region, where each step towards evolution is considered an advantage. Malaysian IT industry relies heavily on tech giants' investments that would manage to keep and educate young professionals. Nonetheless, the recent tax-friendly policies implemented by the Malaysian government managed to develop the IT industry and infrastructure, but which is still behind Indonesian and Indian ones.

How is the business climate to open a new IT company as a local entrepreneur In Malaysia?

According to Ezra Tan from VeecoTech Web & Ecommerce Sdn Bhd, a local IT company from Malaysia, the demand is higher than the supply, however, IT talents are minimal and companies are competing aggressively to recruit talent which is one of the main struggles for new IT companies who have to compete with bigger market players. This means that when opening an IT company in Malaysia the entrepreneur should first look for skilled professionals due to high competitiveness and only later concern about incoming projects. 

Moreover, Markus Monnikendam states that Malaysia, a developing nation, has been attempting to diversify its economy to reduce its reliance on natural resources and move towards a more knowledge-based economy. Kuala Lumpur (KL) is ranked as the third best startup ecosystem in Southeast Asia, behind Singapore and Jakarta, in Startup Genome's 2020 Global Startup Ecosystem Report. With startups in numerous industries, Malaysia has a broad startup environment. However, e-commerce, fintech, and healthcare are the most promising industries.

How are governmental institutions encourage the development of the IT sector?

Erza Tan also states that there are multiple grants that are being rolled out to encourage businesses to be more innovative and to assist small businesses to digitalize their businesses with special tax rebates as well. Some of these grants can be found at MDEC or get more information about them on HSBC

Also, according to the Commercial Director Global of Lizard Global, Markus Monnikendam, the Malaysian government created the MyDIGITAL program as part of the Malaysia Economy Digital Economy Blueprint to promote this broad-based ambition, embracing a national digital transformation. The government has goals to make Malaysia a high-income, digitally-driven nation and a regional leader in the digital economy by 2030, and this program is a part of those plans. Malaysia aims to strengthen its position as a regional data hub through the government's Cloud First plan under the MyDIGITAL framework, embracing investment in data centers.

Kuala Lumpur & Penang - The Best Cities for IT Businesses, locals say

When asked about the best two places for IT businesses in Malaysia, Erza mentioned that Kuala Lumpur would be the best city for IT companies as it has the best balance of having a bigger pool of talent there and a bigger opportunity to do business with a wide range of local and MNC companies there. The next location would be Penang. A growing hub and one of the biggest contributors to the country's revenue.

But the lists goes on, as Markus Monnikendam from Lizard Global places in the lists two other location in the top of doing IT business in Malaysia: Cyberjaya and Iskandar Puteri

• Cyberjaya -  With 144,000 innovators and creators, 400 MSC-status organizations, including multinational corporations (MNCs), and more than 40 government offices and centers, the city is currently regarded as Malaysia's technological hub. It essentially acts as the foundation for successful technology companies and businesses.
• Iskandar Puteri - It is now a center for cutting-edge digital innovations. Iskandar NEXT, one of its initiatives, aims to create and deploy Fourth Industrial Revolution (4IR) technological ecosystems. The Blockchain Village at Medini (BVAM) and the Drone and Robotics Zone (DRZ) Iskandar, Malaysia's first drone and robotics hub, were both made possible as a result.

Is the Malaysian talent poll IT-driven?

The short answer - yes. The long answer however has a more detailed explanation. According to Lizard Global, when local talents move employers in 2023, local talent anticipates earning an increase of 20% to 30% in pay. Less than 20% salary increases will probably make it difficult for businesses to recruit top employees. Other financial perks, such as fuel or transportation allowances, food subsidies, and flexible yearly leave, are particularly effective for attracting talent while improving the entire employee experience. However, if there is one perk that we are aware of that employees value most, it is flexible scheduling. 

 

 

This article was created together with prominent figures and professionals coming from reputable Malaysian IT Companies. Special credits: Erza Tan, Markus Monnikendam

Marketing services can go beyond traditional digital strategies and utilize innovative methods to effectively promote businesses. These approaches aim to tap into unique avenues and techniques for success. 

Various innovative strategies fall under other marketing services, all aimed at helping businesses stand out in the competitive digital sphere. These tactics include influencer marketing, guerrilla marketing, event marketing, and strategic partnerships. Unlike traditional marketing, other marketing strives to create impactful experiences that truly connect with the intended target audience.

As related to other marketing services we can count influencer marketing, guerrilla marketing, event marketing, and collaborations, as well as content marketing and experiential marketing, share a common thread.

Companies that offer other marketing services leverage various tools and technologies, tailored to the specific strategies they employ. These tools can range from social media management platforms for influencer campaigns to event management software for event marketing, as well as creative design tools for guerrilla marketing endeavors.

When a company requires other types of marketing services, it can collaborate with dedicated IT companies or digital agencies. Specialized IT companies focus solely on unconventional marketing strategies and excel in executing distinctive campaigns. Digital agencies, on the other hand, may provide a broader suite of marketing services, catering to businesses seeking all-encompassing marketing solutions.

Adopting other marketing services grants businesses a competitive edge, enabling them to captivate their target audience through inventive and memorable campaigns. Influencer collaborations lead to enhanced brand exposure and credibility, while guerrilla marketing sparks viral attention and reinforces brand recognition. Event marketing and partnerships allow businesses to directly engage with customers and cultivate meaningful connections.

Choosing the appropriate other marketing service provider necessitates evaluating their expertise in the specific strategies you plan to implement. Seek providers with a history of successful and imaginative campaigns. Effective communication and collaboration are essential, so opt for a provider that comprehends your brand and objectives.