There are 2 Companies in Cambodia
that provide Other Marketing Services!

Cambodia’s Information Technology (IT) sector has a promising future with its talented youth and is poised to become the largest export industry in the country, according to Cambodia High Commissioner to the UK. 

Based on this information, it is also important to mention that the average salary in the IT industry in Cambodia is estimated at around 378 USD/mo, making the country one of the most accessible and competitive in the region in terms of prices. 

Based on a report from the State Bank of Cambodia, the IT industry value is set to grow double in 2020, making a progress from $3,5 bn in 2019 to $7 bn. USD. 

Why working with Cambodian IT companies

Cambodian IT companies and web agencies are in the full development process and promoting their services mainly to foreign clients using the latest technologies. Even though Cambodia is probably the newest player in the IT sector in the region, it revealed it has huge capacities with a number of tech startups and new web agencies that continue to grow. In this way, there are more than 1500 IT companies in Cambodia with 10,000 professionals enrolling in the sector each year. 

What to be aware of when working with CambodianIT companies

The relatively low number of IT companies in Cambodia is motivated by two factors: First, as mentioned previously is that the web agencies based in Cambodia are new in the region and are in full development and promotion process. The second reason is that professionals in the country are focused more on freelancing than entering a corporate environment and developing a digital business system - based on a report from the NY Times. 

Considering both indicators, it should be noted that the Cambodia-based companies don’t have rich experience on the market and thus, a developed-business culture which may be a challenge for potential foreign clients. 

How reliable are IT companies from Cambodia

The young and inexperienced behavior of Cambodia-based IT companies and web agencies is compensated by the high capacity and low prices on the market that they can provide. This makes Cambodia-based companies and web agencies, but as well as freelancers to have a balanced reputation on the global market, making the selection process easier for potential clients. 

How the Cambodian IT Industry relates to the neighboring countries

Cambodia is trying to make its place in the global setup. Perhaps, this is the reason why the country’s freelancers offer rates 30% to 50% less than the ones offered in India.

According to NASSCOM, India’s IT market size is $150 billion while Cambodia’s is just $3.5 billion. While India’s population is seven times higher, their investment in the startups’ ratio is also 30 times greater.

The ratio of the size of the economy is 1:10 while the market size of startups is 1:100.  This can be improved as Cambodia’s startups market can grow up to 5 times

The Global Competitiveness Index and Ease of Doing Business Index of Cambodia show that the country has some giant strides to make. India has 6 big IT companies and every company has at least a $10-billion revenue a year. Google, IBM, and Microsoft have their local office in India, promoting the country’s industry through research and development.

On the other hand, Cambodia has not seen business tycoons venture into the IT industry. Cambodian businessmen love to invest in real estate and gold.

The ICT Industry in Cambodia in 2022

2022 comes with new development opportunities for the Cambodian ICT sector. The country struggles to attract BigTech companies and their investments in the hope to boost the economy and diminish the country-wide poverty issues. Among the measures, Cambodia launched several economic forums in late 2021 that will hopefully get a long-term result for the FinTech sector.

Marketing services can go beyond traditional digital strategies and utilize innovative methods to effectively promote businesses. These approaches aim to tap into unique avenues and techniques for success. 

Various innovative strategies fall under other marketing services, all aimed at helping businesses stand out in the competitive digital sphere. These tactics include influencer marketing, guerrilla marketing, event marketing, and strategic partnerships. Unlike traditional marketing, other marketing strives to create impactful experiences that truly connect with the intended target audience.

As related to other marketing services we can count influencer marketing, guerrilla marketing, event marketing, and collaborations, as well as content marketing and experiential marketing, share a common thread.

Companies that offer other marketing services leverage various tools and technologies, tailored to the specific strategies they employ. These tools can range from social media management platforms for influencer campaigns to event management software for event marketing, as well as creative design tools for guerrilla marketing endeavors.

When a company requires other types of marketing services, it can collaborate with dedicated IT companies or digital agencies. Specialized IT companies focus solely on unconventional marketing strategies and excel in executing distinctive campaigns. Digital agencies, on the other hand, may provide a broader suite of marketing services, catering to businesses seeking all-encompassing marketing solutions.

Adopting other marketing services grants businesses a competitive edge, enabling them to captivate their target audience through inventive and memorable campaigns. Influencer collaborations lead to enhanced brand exposure and credibility, while guerrilla marketing sparks viral attention and reinforces brand recognition. Event marketing and partnerships allow businesses to directly engage with customers and cultivate meaningful connections.

Choosing the appropriate other marketing service provider necessitates evaluating their expertise in the specific strategies you plan to implement. Seek providers with a history of successful and imaginative campaigns. Effective communication and collaboration are essential, so opt for a provider that comprehends your brand and objectives.