There are 2 Companies in Turkey
that provide Native Advertising Services!

While states, large companies, and universities discuss terms like the Fourth Industrial Revolution, 5G, the Internet of Things, artificial intelligence, and cybersecurity, consumers concern themselves with applications for their mobile devices, cloud technology, or developments in digital gaming. However, the origin of all of these is an information technology (IT)

sector and software drive this sector. The IT sector, which keeps states, companies, and individuals functioning, is strategic –in the fullest sense of the word–arena. 

Efforts towards digitalization are increasing every day throughout the world, creating new technology and solutions almost every day and shaping the future. Turkey has also rolled up its sleeves and got to work in this area. The information sector has become important in state policies, in companies’ business targets, and education. The state aims to speed up its R&D efforts in software, in educational projects, and production by implementing various kinds of promotions and incentives.

Using local capital has increased the productivity of this sector, which provides added value far above the cost of expenditure for education and investment. Meanwhile, Turkey has also begun to lead in service exports. 

While players in Turkey’s information sector cooperate with all other sectors in the country to increase digital transformation and productivity, the export rate is also increasing. The Turkish information sector, which supports Turkish mobile operators, bankers, and the defense industry -all of which are world leaders- has become a regional leader. This progress is demonstrated by the statistics and rankings. 

Why working with Turkish IT companies

In the last two decades, Turkish IT companies managed to make a name for themselves, at least in the region and also making the country a regional tech hub. One of the main reasons for the high-performance of Turkish companies is the increasing professional workforce that empowers the entire IT ecosystem. In their turn, IT companies have specialized in creating, developing, and delivering professional digital services both for internal and external markets. 

Between 2015-2019 the demand for Turkish digital services grew by 300%, which tells a lot about the preferences of clients that reoriented to a cheaper and still well-developed market. 

What to be aware of when working with Turkish IT companies

Even though most of the services provided by Turkish digital agencies are professional, there is still a 3% chance that clients will meet an agency that lacks experience or has credibility issues. This problem finds its roots in the fast-development process of the entire sector. 

Another potential issue you may encounter when working with Turkish IT companies is management. Again, it’s not a regular issue a client may meet, but it’s something that needs to be paid attention to. 

How reliable are Turkish IT companies

Together with a fast-developing IT industry, Turkish digital agencies, and IT companies also improved their reputation and become one of the region’s most favorite partners in developing web solutions for the country’s public sector, private companies, and neighboring countries entities. 

The price per quality is considered one of the most reasonable on the international market and there is no bureaucracy issues in contracting, working with, and ending agreements with Turkish companies. As it was mentioned previously, the government-supported facilities for IT companies create a good environment for the development of the IT industry. 

The form of paid publicity that integrates seamless into a platform’s content, which appears on is called Native Advertising. The paid posts have the same format as the non-sponsored ones. They are everywhere, in social channels, various platforms, and websites. These ads are meant to be smooth extensions of the page, not to interrupt the users’ experience on the website. A better possibility to be seen is for sponsored posts compared to banner ads, because they can blend in. 

Their popularity is growing thanks to their effectiveness and accounts for approximately ⅔ of the total digital display ad spend. Now, Native Advertising is used as a brand awareness tool alongside other marketing strategies. 

Statista says that by 2025, the Native Advertising global market is expected to grow to $92.4 billion in Western Europe, compared to $19.6 billion in 2020. Native ads are more popular with 53% of users than traditional ones. These data represent the increasing demand and need for Native Advertising.

Why is Native Advertising important for your project?

Native Advertising is best for almost every type of business. For instance, from telecommunications with a broad audience to a brand selling products to a specific audience. These businesses can use carefully created articles, videos, images,  blogs, and posts on social media to engage with users. The key to success is the right placement, creative content, and good storytelling. The perks businesses can leverage are the following:

• Better experience for users
• Higher rates of engagement
• Increase brand reputation
• A variety of social channels
• Higher click-through rates
• Budget-friendly
• Non-disruptive ads

To select the right platform offering Native Advertising services for your project, you should consider the reason for using Native ads, the desired audience, and the formats of ads you want. Besides these, you should consider the following criteria:

1. Understand your audience: Look into demographics and what your audience’s interests are.
2. Create attractive content for your targeted audience: Find out what are the preferred social channels of your audience, type of ads and style and use them to your benefit.
3. Budget: Usually, agencies that offer Native Advertising services offer two pricing models, cost-per-click (CPC) and cost-per-thousand impression (CPM). Consider these models to correspond with your budget.
4. Choose creative design: A key factor for your Native Ads to have success is for them to have an appealing design. Choose a platform that relates with your desired style and design.
5. Improvement of post-click experiences: It is important for your project to have optimized post-click experiences. What your followers will see after clicking has a big influence. Select an agency of Native Advertising that has this feature.

By carefully selecting these aspects, you can make a calculated decision and choose a suitable Native Advertising service platform for your project. Also, you can benefit from the various perks Native ads are providing for your business, being an investment for long-term progress. 

There are almost 100 companies from different locations like Europe, Asia, North and South America, the Middle East, and Africa on TechBehemoths. This platform has a rich filter option, giving the possibility to choose from hourly rates to the needed location. Fair ratings and reviews are also present on TechBehemoths, helping you choose more efficiently.