There are 12 Companies in Romania
that provide Media Planning & Buying Services!

Romania’s IT sector has seen continuous growth over the past years and is known for its broad technical expertise, flexibility, and excellent language skills. The IT services market in Romania is expected to reach $1.36 billion in revenue in 2025, according to Statista. The IT Outsourcing field is expected to dominate, with an estimated market volume of $507.19 million in the same year. It is expected that this market will experience an annual growth rate of 4.88% (CAGR 2025-2030), resulting in a market volume of $1.73 billion by 2030. 

The talent pool in Romania is expanding with over 200,000 IT specialists and approximately 10,000 tech graduates annually, making it the fourth largest pool in Europe. Bucharest, Cluj-Napoca, and Iasi are not only tech hubs, but also cities with the best tech and engineering universities, such as the Politehnica University of Bucharest. Companies like Google and Microsoft opened their offices in these cities, further enhancing innovations. 

Why Should You Work With a Romanian IT Company?

Romania is one of the emerging leaders in the IT sector. The costs to hire an IT professional from this country are lower than in Western Europe, with an average annual salary of approximately $20,000. Other benefits also include a strong educational system, lower costs of living, and a good healthcare system. 

The tech sector in Romania has a high level of digitalization, opportunities to work on international projects, and access to multiple training and development programs. Working with companies or developers from Romania could bring you multiple benefits that include:

• Highly skilled tech personnel
• Competitive costs
• Cultural diversity
• The EU’s strong legal and data protection infrastructure
• Growing innovation ecosystem
• Well-developed IT framework
• R&D centers of global tech firms 

Additionally, Bucharest could become a new Cloud Engineering hub in the AI economy. The city’s tech environment is estimated at $3.25 billion, backed by ten accelerators and over $463-470 million in revenue since 2015. This city also has about 22,000 Developers and Software Engineers. The total of IT professionals is 21% women, which is higher than the 16% European average. Another promising tech hubs are Cluj-Napoca and Iasi, which have large talent pools and educated young people attracting foreign investments. 

What You Should Be Aware of When Working With Romania-based Tech Companies?

When you consider hiring an IT professional, a web agency, or a Developer team based in Romania, it is important to consider the following criteria that could complicate this process. Besides these challenges, the country’s tech environment has more advantages than weaknesses, including the ease of doing business and cooperation with local programmers. The challenges of working with a Romania-based tech firm are the following:

• Despite the impressive number of tech graduates, it is still lower than the European average.
• Bureaucratic complexities 
• Different soft skills compared to Western companies
• Unplanned costs may appear
• The country needs more funds for development

Additional important considerations include understanding Romanian legal frameworks such as the employment agreement, working hours, and minimum wage. Work permits and visas are another criterion to look after, as Romania is a member of the European Union.

Are Romanian IT Companies Reliable?

Romanian IT firms have a reputation as trusted service providers due to the solid tech expertise of local teams. CEE professionals have experience in custom software development and can find solutions to every specific technical problem. 

The country scored 30th position in the AT Kearney list of the most prominent outsourcing destinations in 2023. Romania was also placed in the first place among the mature outsourcing markets by the Business Service Leaders and KPMG.

Another reason why Romanian-based companies are reliable is their skills in diverse tech fields, including cloud architecture, AI, DevOps, UI/UX, QA automations, network security, blockchain, and IoT. Choosing to work with Romanian-based developers can be fruitful for your project due to the many benefits it can bring and the influence they have on the company’s success. 

How is Romania’s IT industry related to Neighboring Countries? 

Romania is one of the top outsourcing destinations in Eastern Europe and is a neighbor to other emerging IT ecosystems from Moldova and Bulgaria. These countries have approximately the same costs to hire Developers in Software, Cybersecurity, AI & ML, ranging from <$26 - $35. The three of them have strong tech education and large talent pools with skilled professionals. 

Moldova’s contribution to GDP had a record growth in the IT services exports, surpassing not only Romania but also Ukraine, Estonia, and Latvia, showing growth of its tech sector.  Bulgaria is considered a rival to Romania thanks to its high number of ICT professionals and lower costs in specific segments. 

Romania, Bulgaria, and Moldova are among the best outsourcing destinations for IT services from Eastern Europe and can work to bring innovations to your company. 

Getting in the spotlight of your target audience isn't one of the easiest tasks. Considering the competition, the amount of information people are exposed everyday, and the day business show their solution, capturing an audience seems even more difficult. That's where Media Planning & Buying services step in – the strategic cornerstone that ensures your message reaches the right audience, at the right time, through the most effective channels.

Let's explore the world of Media Planning & Buying and discover how these services can be a game-changer for your business.

Media Planning & Buying solutions provide a diverse array of strategic measures designed to optimize your advertising campaigns. From analyzing your target demographics to selecting the most suitable media platforms, this process ensures your brand's visibility where it matters most. It involves crafting a compelling message, choosing the appropriate advertising channels, negotiating favorable rates, and continuously refining the strategy based on performance insights.

Media Planning & Buying services extend beyond traditional platforms to encompass digital and social media as well. This comprehensive approach enables businesses to reach their audience through television, radio, print, online ads, social media, and more. By covering such a wide range of platforms, these services ensure a unified and consistent message across various channels, reinforcing your brand image and boosting recognition.

The digital era has introduced multiple tools and technologies that amplify the efficacy of Media Planning & Buying services. Advanced data analytics, artificial intelligence, and predictive modeling enable companies to pinpoint the most promising opportunities, optimize budgets, and refine strategies in real-time. These technologies ensure your advertising efforts are data-driven, cost-effective, and adaptable to the ever-evolving consumer landscape.

When considering Media Planning & Buying services, businesses have various options to choose from. Specialized IT companies and digital agencies offer dedicated expertise in crafting and executing campaigns that align with your goals. Whether you seek to boost brand awareness, drive conversions, or both, these services provide tailored solutions to meet your unique requirements.

Collaborating with a specialized IT company or a digital agency for Media Planning & Buying services brings a myriad of benefits to your business. From accessing industry insights and market trends to harnessing the power of cutting-edge tools, your advertising campaigns are elevated to new heights. This partnership ensures a cohesive and effective strategy that maximizes your ROI and minimizes wastage of valuable resources.

Selecting the right partner for your Media Planning & Buying needs requires careful consideration. Look for a provider with a proven track record of successful campaigns, a deep understanding of your industry, and the ability to adapt to evolving market dynamics. An effective provider should also demonstrate a collaborative approach, transparent communication, and a commitment to staying ahead of industry trends.

Navigating the vast landscape of Media Planning & Buying providers can be overwhelming, but TechBehemoths simplifies the process. With over 2630 companies listed across 59+ countries, the platform offers a comprehensive directory of options. The platform's user-friendly interface allows you to compare providers based on their expertise, portfolio, client reviews, and geographical location. TechBehemoths empowers you to make an informed decision, ensuring your partnership with a Media Planning & Buying provider that aligns seamlessly with your business goals.