There are 7 Companies in Zimbabwe
that provide Marketing automation Services!

Zimbabwe’s ICT sector was worth an estimated $3.85 billion in 2025. The telecommunications segment accounts for the vast majority of this, at around $256.8 million in 2024. Other important contributors are broadcasting, data center services, cloud, IT, and BPO.

Zimbabwe’s combination of relatively stable governance, strategic location, and young and innovative population has made it an attractive destination for multinational companies. Several notable firms, such as Deloitte and Orange, have offices in Harare, and some have based their entire African operations on these offices.

Why You Should Work With Zimbabwean IT Companies

Digital service providers in the cloud and BPO markets are primarily involved in the provision, rather than the development, of services, whereas Zimbabwean firms are more prevalent in the fintech and e-commerce markets. The physical technology required for the delivery of digital services is typically imported, and it is not clear that Zimbabwe could produce these products more efficiently. 

A key strength in the digital services market is the acceptance of mobile services. Any consumer solution entering the market would have to be mobile-compatible. Mobile healthcare services are expected to grow particularly rapidly as the sophistication of these offerings increases.

What to Pay Attention to When Working With Zimbabwean IT Companies And Web Agencies

On the consumer side, it is vital that any proposed digital service offering be mobile-compatible due to the prevalence of mobile usage in Zimbabwe. Furthermore, smartphone penetration in the region is steadily increasing, thus increasing the sophistication of viable digital service offerings. 

Given the acceptance of fintech by the Zimbabwean population, a possible route to entry in the consumer market is to acquire one of the many smaller fintech firms in the industry. This would resolve some of the primary barriers to entry, most specifically bureaucratic red tape and a lack of local knowledge. 

On the corporate side, the most effective route to entry is likely through partnerships with smaller local resellers. This model is already popular in the Zimbabwean market. A key differentiating feature here will be how well the service adapts to the Zimbabwean market.

How Reliable Are Zimbabwean-based IT Companies?

Considered to be one of the biggest African IT hubs, Zimbabwean web agencies and IT companies compete only with Ethiopian ones in terms of reliability. As many foreign companies have already invested and thus developed the local IT infrastructure and industry overall, Zimbabwean IT companies find it easier than other neighboring countries to enter the global market and provide their services at accessible prices. 

How Does the Zimbabwean IT Industry Relate to the Neighboring Countries?

Zimbabwe is actively trying to establish itself as a key ICT hub in the East African region. The country appears to be making good progress in this regard, helped by having a strong connectivity infrastructure and a young, innovative population. Despite this, the country currently faces considerable political uncertainty, and issues surrounding the transparency of tenders remain a major barrier to growth.

Although Zimbabwe’s score on the Global Innovation Index 2024 is not high in absolute terms, it ranks 118th in the world. This supports the conjecture that businesses, government, and consumers will be receptive to new technologies, as ICT has already had a substantial impact on the Zimbabwean economy.

Is Zimbabwe's Tech Industry Ready for 2025?

At the end of 2021, Zimbabwe announced big plans for the Global Entrepreneurship Week that boosted the startup scene in the country for 2022. The name of the program that gives hope to tech entrepreneurs from Zimbabwe is Startup Huddle, and it already has a location in Harare.

In 2025, the startup ecosystem in Zimbabwe suffered some challenges, for example, its drop to the 117th position in the StartupBlink Global Startup Ecosystem Index. Despite that, Zimbabwe makes efforts to improve it with various tech events, including Innovation Week Zimbabwe and initiatives like the Value Creation Challenge.

Marketing automation is the process of using software to automate certain marketing tasks, such as email marketing, lead generation, scoring, or social media marketing. 

Automation is like letting software play the role of a worker, while the marketing team saves time and focuses on more strategic activities. So, marketing automation can:

• Increase efficiency

• Save time 

• Improve marketing ROI

• Create personalized marketing campaigns

• Generate and convert leads 

According to a recent study by the Aberdeen Group, companies that use marketing automation generate 50% more leads, and about 67% of marketing automation users consider it to be very effective. The value of digital marketing automation is also highlighted to the fullest in our insightful article How Automation is Helping Businesses To Optimise Their Digital Marketing. 

Professionals who specialize in Marketing Automation are marketing automation specialists or digital marketing managers and they are experts in various marketing automation platforms and CRM systems.

You may ask who it’s for - marketing automation.

The truth is that marketing automation is ideal for businesses in any industry, of all sizes that want to improve their marketing efficiency, but an especially beneficial solution is for businesses that sell B2B products or services.

If you are looking for a Marketing Automation provider TechBehemoths is the right place. There are more than 519 companies from different countries ready to help and improve marketing effectiveness. Just explore them and choose the one that suits you. 

To narrow the result you can use the filters by location, price, or reviews, or submit your project and we will help you with this task.

Keep in mind when choosing the marketing automation provider, it should have experience and reputation, offer a range of automation services, and competitive pricing.