There are 1 Companies in Honduras
that provide Marketing automation Services!

Honduras has almost 8 million people and is one of Latin America's largest producers of bananas and coffee. A deducting conclusion is that the country doesn't focus too much on tech and IT. But the agricultural sector, along with manufacturing and government support empowers tech and supports digitalization and cross-sector digital cooperation which will enhance the country's economic capabilities. 

A good example of economic digitalization in Honduras is agro eCommerce: there are more than a 3.6million customers in Honduras that are able and willing to acquire agro-products online. In addition, there are more than 24 tech and IT companies. most of them are small but they still cover 27 digital services. This gives hope to a new emerging tech industry in Latin America. 

Why Working with Honduras IT companies

Honduras tech companies are at the beginning of their development process now in 2021, which means that all professionals hired in any tech company are promising skilled workers that have good knowledge of modern technologies and are able to provide high-quality services at lower costs. The native Spanish language provides additional opportunities on the local and regional market excluding any language barriers on that level. According to the EEF proficiency index, Honduras is at the edge of low to moderate English proficiency, ranking 59 with a score of 498 points. Improving the score and IT infrastructure will open new doors for Honduras tech companies, which will allow them to provide their services for the extended western regions of Europe and the US.  

Honduras also has a diversified startup system that empowers new companies, including tech to create and innovate business on the local market. Since 2016, more than 200 startups have received funding, which is a small but confident start in Latin America. But Honduras can do more than this, and the government focuses on tech education, tech-based industry development, and co-working spaces that will boost up the industry. 

What you should be aware of when working with Honduras IT companies

Corruption and violence are the main problems the country faces in the middle of a digitalization process that takes too long. Even if these are social issues and apparently will have a low impact on tech, it has devastating consequences over foreign investments and international companies that consider Honduras a high-risk country. On the background of a poor El-Salvador, and challenging business environments from Guatemala and Nicaragua, Honduras is still probably the best option international tech companies have in the region. 

How reliable are Honduras IT companies

In terms of reliability, Honduras doesn’t rank in any way. It may vary from company to company and project to project since there is no standard for the country’s profile. We suggest studying each company individually and check the reviews for detailed information about this one. 

How does the Honduras IT industry relate to the neighboring countries?

The neighboring countries are still facing major social and economical problems that challenge the diversification of IT and tech industries. Guatemala is already one of the riskiest countries in Central America, El-Salvador is one of the poorest and the high immigrant providers for the US, while Nicaragua is unstable politically and economically. This means that the entire region can impact Honduras’s IT infrastructure and local companies’ overall performance. The regional IT infrastructure is not in the best shape and also not ready yet for the 2021 challenges and market demands - which will delay the digital services delivering processes in Central in Latin America for a while. 
 

Honduras Tech Industry in 2022 - forecast

In 2022 Honduras will start by facing first of all its political issues that are marked by the first female president-elect, and harsh economical issues enhanced by the pandemic. With ICT out of the top priority list, Honduras has fewer chances to explore global tech opportunities shared by leading countries.

Marketing automation is the process of using software to automate certain marketing tasks, such as email marketing, lead generation, scoring, or social media marketing. 

Automation is like letting software play the role of a worker, while the marketing team saves time and focuses on more strategic activities. So, marketing automation can:

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