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The United States has probably the most advanced software and information technology (IT) services industry in the world. More than 40 percent of the $5 trillion global IT market is in North America, primarily the United States. The industry accounts for $1.8 trillion of U.S. value-added GDP (more than 10 percent of the national economy) and 11.8 million jobs. According to CompTIA, there are more than 525,000 software and IT services companies in the United States. 

The average net salary of a web developer in the US is around $5000 with a $2000 annual prize. On the other hand, the hourly rate is nearly $32, which makes it one of the best-paid jobs in the world within the IT industry. 

Why Should You Work With American Web & Software Companies

U.S. software companies operate in a mature, harmonized market and have a reputation for producing reliable and effective solutions that accelerate quickly to the marketplace. International companies in the industry have shown interest in the U.S. market because of its strong intellectual property rights laws and enforcement. U.S. companies lead the world's packaged and custom-software markets and are competitive in nearly all other market segments with a stable overseas market share.

What You Should be Aware of When Working With an US-based ICT Company

Having a large IT market has both advantages and disadvantages. While offering a wider variety of IT companies to choose from is one of the biggest advantages the U.S. has to offer, the challenge for potential clients and partners of the U.S.-based web & IT companies is that the industry development is not equally distributed to all states and cities. This is why it’s good to have in mind the most important U.S. IT hubs and focus on choosing the best suitable one depending on your needs. 

How Reliable are US-based IT Companies

Based on a report delivered by CompTIA in 2020, the changes in the global IT market that make competition in this area tougher, U.S. companies will focus more on three development pillars: 

• Training and Certification of professionals in their existing tech skills

• Training and Certification of professionals in new tech skills

• Career growth and project management. 

This means that the market is saturated with the workforce and there is a small probability that companies will increase their hiring rate for new professionals. However, intensive and extensive skills development of U.S. tech professionals will increase the capacity and attractiveness of U.S. IT companies and web agencies. Additionally, this will improve the already well-developed abilities to deliver high-end products and services in the IT field

How Does the US IT Industry Relate to the Neighboring Countries

Considering that the US has probably the most developed IT infrastructure, the industry will keep its position for at least 3 years. On the other hand, the rising numbers of IT companies from Canada and Mexico come in contrast with what US companies have to offer. In other words, clients still have to choose between US companies and neighboring countries as the offers differ in quality and ways of executing projects. 

Overall, the US IT industry is in leading positions in different sectors, and combined with an authentic business culture will probably continue to keep its attractiveness. Although companies from the U.S. are flexible and are always adjusting to market requirements, the global market still remains unpredictable which may lead to significant changes in the far future.

Local SEO (search engine optimization) is the process of optimizing your website for local search. It targets local online visitors from specific cities, regions, areas and includes a wide variety of techniques to expand the visibility of your site and increase its local search ranking.

Small businesses rely on local audiences and can benefit from local SEO in terms of quality traffic and leads. It allows them to be listed on Google Maps or Bing Maps and organic search results showing Map Packs (listings showing local businesses and their location, contacts, websites, opening hours, etc.).

It also implies creating and managing a Google Business Profile or Bing Places for Business, so users can find your business in local search results and learn more about your services/products, get in touch with you, leave reviews.

The vast majority of users would use a mobile device to search for a local business and learn more about its offers before making a purchase. They use the location or “near me” search terms to find the desired services or products. Example: “web design agency near me”.

Here are some advantages of local SEO for businesses:

• High-quality traffic

• Leads and sales

• Cost efficient

• A reliable long term strategy

• More local visibility

• Customer reviews

• Customer loyalty

Local SEO can be an efficient long term investment, especially for local businesses, as more people use the web to interact with businesses and do their research. That’s why it's crucial to find the right partner for local SEO services.  

When searching for a local SEO service provider, look at the following criteria to make a better decision:

• Experience

• Portfolio

• Price range

• Company location

• Turnover time

• Communication & reporting

TechBehemoths lists more than 2,150 companies providing local search optimization services. Use the advanced filter to shortlist the companies that fit your project requirements. Get in touch with them and start collaborating!