There are 16 Companies in Iran
that provide Email Marketing Services!

Iran has a highly skilled workforce, including a significant number of talented IT specialists. The country has a vibrant and growing tech sector, with several successful startups and established companies in the fields of software development, e-commerce, and cybersecurity. These companies have been able to leverage Iran's large, educated population to build competitive IT products and services. Therefore, the country has significant potential in the IT sector, which could play a crucial role in the future development of the Iranian economy.

Why You Should Work With Iranian IT Companies

The IT sector is still passing through a transition period, and finding clients from other countries than itself may be extremely challenging for local IT companies. But if you have the chance of working with Iranian IT companies, there are at least two reasons to do it. 

First, Iranian IT companies will charge you less than other companies from neighboring countries. With all these, Iranian web and digital agencies will provide good services and use the same technologies in project execution as Western or Asian companies would do.

The second reason is that companies are told to be fast-adapting and responsive. It is also worth noting that Iran's large population, strategic location, and vast untapped market have made the country an attractive destination for foreign companies. Iran has a well-educated and youthful population, with over 90 million people, and it serves as a gateway to the broader Middle East and Central Asian markets.

What You Should Be Aware of When Working With Iranian IT Companies

Now, on the other hand, there is little chance to work with an Iranian IT company if you are from Europe or the US. Due to the imposed sanctions, there is a full checkup of who you are and where you are from if entering the country. The security reasons for many are a barrier to accessing the Iranian ICT market. 

Also, the style of working and delivering projects may be different from what you are used to, and, like in all other cases, you are never guaranteed that the product or service will be delivered on time and in good shape. 

Moreover, according to Salman Mohammadi from Nardeban Digital Group, a top Iranian IT company, although there might be some differences in the workflow among Iranian companies compared to the EU and North America, you can expect good results after some time. You might need to clarify your expectations before the start of projects to avoid future challenges.

How Reliable Are Iranian IT Companies

In terms of reliability, it is difficult to estimate whether Iranian digital agencies are comparable to others. On the one hand, there is a need for financial resources, which should stimulate Iranian IT companies to provide services on time, well-managed, and delivered in the best shape. 

But there is also the feeling of relegation that persists when working with foreign companies, which can create conditions to disobey the signed contract. 

Tehran and Isfahan - The Best Places for the Iranian IT Industry

Tehran, the capital city of Iran, is the country's economic and cultural hub. It is home to many businesses, financial institutions, and government agencies, making it a center of economic activity in Iran. The city's large population of over 9 million people, diverse consumer base, and strategic location have made it an attractive destination for both domestic and international businesses. There is also Isfahan, which is located in central Iran and is the country's third-largest city and an important economic center. The city is known for its historic architecture, cultural heritage, and industrial activity, making it an attractive destination for both tourism and business.

Iran IT Talent Pool

Iran has a large population of highly talented and well-educated youth, with more than half of the population under the age of 35. Iranian youth are known for their creativity, innovation, and technical skills, particularly in the fields of science and technology.

Email Marketing is a digital marketing strategy used by businesses to connect with their prospects/clients and promote their services or products via emails.

Email is actually older than the Internet and was invented in the early 70s, it’s still one of the most widely used forms of communication on the web, especially for business purposes.

A significant number of businesses rely on email marketing to increase their revenue, as it’s an efficient channel when it comes to lead and sales generation. 27% of IT companies surveyed by TechBehemoths mentioned that email marketing is one of their top marketing strategies.

Here are some of the benefits of email marketing for businesses:

• Increases your brand awareness
• Generates leads and sales
• Has a higher conversion rate
• Builds brand loyalty
• Is a great channel for upselling
• Delivers personalized content and messages
• Generates results fast

There are multiple email marketing tools on the market for self service advertising like Mailchimp, Hubspot, Zoho campaigns. They include a wide set of advanced features like automation, segmentation, email templates, ecommerce options, A/B testing, etc.

However, for a more holistic approach and scalable results with email marketing, you might want to get help from service providers who have proven expertise and advanced knowledge/techniques.

If you’re considering hiring an email marketing agency, here are some things to look for:  

• Experience
• Location
• Team size
• Price range
• Portfolio
• Approach & techniques
• Communication & reporting
• Customer reviews

You can choose from more than 8,000 email marketing service providers on TechBehemoths. To ease the selection process, we’ve created a powerful filter to help you narrow down the list of companies based on your exact project requirements.

Browse the company profiles you think are a good fit and contact them for possible collaborations.

Is email marketing still an effective strategy?

Yes, email marketing is still one of the most effective and popular types of digital marketing.

Email marketing means sending informative, promotional or commercial emails to a target group of potential customers.

Here are some common use cases for email marketing. Business usually send emails on these occasions:

• launch a new product/service

• refresh your website

• thank you note, confirmation message, or notification

• host an event

• have new offers

Emails are also a direct channel of communication with customers, which allows businesses to increase their brand awareness and build stronger relationships with their customers.

Below are a few common types of email marketing:

What essential skills should email marketers have?

When looking to hire an email marketing agency, keep in mind the following required skills:

1. Strategy Development & Planification

Email marketing must be based on a strategy and plan. You need to understand the various subscriber life-cycle stages and how to engage them as part of your strategic thinking. A successful email marketer should know what campaigns work well for every stage.

2. Automation

One of the best things you can do to save time and increase your email campaigns' ROI is to automate lead nurturing processes. Email marketing automation includes both lead nurturing and lifecycle emails. Here’s what each means:

• Lead nurturing - implies sending emails to try to convert potential customers

• Lifecycle emails - imply sending highly relevant emails at the right time, based on the buyer’s sales journey stage (lead, new customer, existing customer, etc.) 

3. Segmentation

Email segmentation is a technique that categorizes your contacts into different groups in order to deliver targeted and personalized emails.

Here are a few examples of user segments based on who they are or what they did:

• Customers

• Followers

• Downloaders

• Free trial users

You can segment your email lists based on other fields like:

• Demographical data: gender, age, job, income, marital status, etc.

• Geographical data: country, city, language, etc.

• Activity data: previous purchase, website browsing, engagement, etc.

Here is how email list segmentation can help you achieve better results:

4. Copywriting

Email copywriting is the process of writing content for an email that is intended to convince a user to do a specific action: visit a web page, download a resource, buy a product, etc.

Email copywriting principles are similar to any other type of copywriting and is meant to encourage some of the following actions:

• Share or link to a web page

• Read your new article

• Follow your social media

• Book a meeting

• Invite to a podcast

Great email copywriting has multiple business advantages:

• Higher open and conversion rates

• Increased ROI [1] 

• Stronger relationships with your target audience

• Higher customers loyalty

• Better email reply rate => potential new meetings

[1] According to Litmus, when your email copywriting is on point, you can expect a return on investment (ROI) of up to $36 per dollar spent.

5. Analytics & Testing

It’s essential to understand the most important metrics and how to measure the effectiveness of email marketing campaigns.

Here are some email marketing KPIs for reference. Average email open rate and clicks rate is highly dependent on your industry, but if your email open rate is about 10-15% that’s already a great result.

To find the right email marketing agency for your projects, use the Project submission tool on TechBehemots. Simply describe your business needs and the system will match you with the best possible service providers.