There are 4 Companies in Nairobi
that provide Direct Marketing Services!

Looking at the IT industry in Nairobi we can see by far the digitalization efforts done by Kenya in the last several years. 

One important aspect in this direction is the consistent growth of the number of startups, which, according to Statista have grown to 91 in 2022. 

While some call Nairobi the Silicon Savannah, the city still has a lot of room for growth in terms of digitalization and IT capabilities. The most recent case of a tech giant that hired the local workforce is OpenAI. According to Time Magazine the tech giant cleaned-up their AI tool of toxicity using Kenyans that provided their services for less than $2/hour. 

Nonetheless, the salary of a software developer in Nairobi starts at $458, and can go up to $1637, according to Glassdoor

Considring the salary range and the OpenAI case, Nairobi is attractive for international IT companies that seek for a cheap workforce to source out their Information and Technology activities in Africa. 
The list of notable companies located in Nairobi includes Asus, Cisco Systems, Intel, IBM and Huawei - according to Wikipedia data as of November 2023.

Direct marketing is a marketing strategy that involves the promotion of services/products directly to consumers, without the involvement of a 3rd party. It still uses common marketing channels like email, social media, SMS, PPC, etc. to communicate directly and reach customers.

It can be an efficient way to promote your business, as you keep full control over your messaging and can personalize it to better fit your audience and business objectives.

Direct marketing usually targets users who have shown interest in specific products or services and have given their consent to receive promotional messages, resulting in a higher conversion rate. 

If done right, direct marketing can be a successful marketing channel, and can help businesses achieve some of the following objectives:

• Brand awareness

• Customer loyalty

• More prospects/customers

• Targeted audience reach

• Cost efficiency

• Scalability

• Precise tracking

• Advanced reporting

You might want to work with a reputable direct marketing service provider, so choosing the right one for your business needs is vital. When searching for a company to work with, consider the following aspects:

• Proved expertise

• Desired location

• Previous work 

• Price range

• Customer reviews

• Turnover time 

• Communication & reporting

There are more than 1,380 companies listed on TechBehemoths providing direct marketing services. Use the powerful filters to select the companies that fit your project requirements. Feel free to contact them and initiate successful partnerships at no cost to you!