There are 6 Companies in Morocco
that provide Direct Marketing Services!

Morocco aims to position itself as a strategic hub in the Middle East and North Africa by becoming one of the top-performing countries in the region in terms of datacom infrastructure and IT business environment. 

In order to promote Morocco as an attractive destination for outsourcing services and an anchor in the global digital movement, the government has lifted the ban made by the Telecommunications Regulatory National Agency (ANRT) over internet protocol (VoIP) services.

According to a report published by The Brooking Institution in October 2016, the VoIP ban resulted in US$320m of economic loss for Morocco during the first half of 2016.

In terms of digital progress, Morocco still struggles with disparities in access to computer technologies in crucial sectors. Even though 60% of Moroccans had access to the internet last year, the country’s 2019 network readiness index remains relatively low, ranking 78th out of 139.

Why you should work with Morocco IT companies

Low prices and experienced professionals are the main reasons why Morocco managed to attract direct foreign investments from international companies and organizations. Since the country has focused a lot on BPO services, it may be challenging for locals to establish their own IT and digital companies in a country with a poorly developed IT industry. 

What you should pay attention to when working with Moroccan IT companies

The local IT companies are mainly focusing on BPO, due to a poor-developed IT infrastructure. The only valuable resource remains skilled professionals, that over time earned valuable experience, and have increased the country’s performance in the field of digital services. 

How reliable are Moroccan IT companies

In terms of reliability, Moroccan IT companies benefit from foreign companies’ reputations. 86% of all IT companies from Morocco are multinational or international agencies and investors aiming to attract a low-cost and decent quality workforce. 

The main investors in the Morocco IT industry are French tech companies, which are extending their network and influence in North-Africa and Mediterranean regions.

How does the Moroccan IT industry relate to the neighboring countries?

The close proximity to Spain, makes Morocco look weak in front of new technology challenges and the poor-developed IT infrastructure, with banned services and risk to terrorism, gives no chance to the country to compete with Spain or Portugal in South-West Europe. 

On the other hand, Morocco is probably the most developed country in North Africa and has the potential to achieve what it was aiming for in the first place - A strategic regional hub. However, Morocco needs strong financial support from the international community and also transparency and democratic institutions to lead the necessary reforms for the country’s development overall, and particularly in the IT industry. 

Direct marketing is a marketing strategy that involves the promotion of services/products directly to consumers, without the involvement of a 3rd party. It still uses common marketing channels like email, social media, SMS, PPC, etc. to communicate directly and reach customers.

It can be an efficient way to promote your business, as you keep full control over your messaging and can personalize it to better fit your audience and business objectives.

Direct marketing usually targets users who have shown interest in specific products or services and have given their consent to receive promotional messages, resulting in a higher conversion rate. 

If done right, direct marketing can be a successful marketing channel, and can help businesses achieve some of the following objectives:

• Brand awareness

• Customer loyalty

• More prospects/customers

• Targeted audience reach

• Cost efficiency

• Scalability

• Precise tracking

• Advanced reporting

You might want to work with a reputable direct marketing service provider, so choosing the right one for your business needs is vital. When searching for a company to work with, consider the following aspects:

• Proved expertise

• Desired location

• Previous work 

• Price range

• Customer reviews

• Turnover time 

• Communication & reporting

There are more than 1,380 companies listed on TechBehemoths providing direct marketing services. Use the powerful filters to select the companies that fit your project requirements. Feel free to contact them and initiate successful partnerships at no cost to you!