There are 10 Companies in Ethiopia
that provide Digital Strategy Services!

Ethiopia is more known for its safari, national parks, and UNESCO heritage sites. Also, in Ethiopia people are coming more for observing wildlife and lions in their natural habitat - so far, nothing about the IT sector. But it’s no surprise, since the World Bank ranked Ethiopia 141/190 in the ease of doing business, and this may look somehow intimidating both for investors and for potentially interested clients of IT companies. Now, in 2020 when you have the whole of Europe, the Americas, and Asia, almost no one would choose an African country for digital services. 

With all these, Ethiopia made huge progress in the digital sector, and local companies are providing non-financial aid to interested investors in their IT sector. Consulting, co-working spaces with views to safari, and mentoring are only a few of the services you can benefit from in Ethiopia. Also, in the context of Covid-19, the country entered the Green Zone, with around 10 cases in the entire country. 

Why you should work with Ethiopian IT companies

So, obviously, you will not find in Ethiopia a well-developed IT infrastructure and the industry overall. However, you may find in Ethiopia a friendly ecosystem that will help you develop the industry, and this may be very rewarding. 

Not so many Ethiopians IT companies are present on the local market, and the ones that exist are doing BPO and working for foreign customers from their operational centers located across the country. It’s a strategic location and a friendly business environment can make the country for many a great place where you can combine business with a vacation. 

There are no specific restrictions and things that you should know about Ethiopia when visiting it, except that you can enjoy your time and do the work you planned to do. 

What to pay attention to when working with Ethiopian IT companies

On the other hand, there are specific risks one may be exposed to in Ethiopia. The undeveloped IT industry, language barriers, and inexperienced developers and project managers can be a headache if Ethiopian IT companies were chosen as partners in a digital project. These risk factors come in contrast with the benefits the country has to offer, so taking a decision in this direction is an important step. 

How reliable are Ethiopian IT companies

You can’t really tell if Ethiopian IT companies are reliable or not. Simply because the local digital agencies didn’t take a chance to make a name for themselves on the international market - the country has a chance now to attract investors, create businesses that provide decent service quality, and start developing the country IT sector to a certain level. 

How the Ethiopian IT sector relates to the neighboring countries

In the region, there are countries that perform better and lower than Ethiopia. Even though the development levels of the IT sector are not comparable between Ethiopia and its neighboring countries, Kenya and Congo have managed to become the hosts of some international IT companies, but that’s probably because of the location rather than because of development. On the other hand, Uganda, Rwanda, and Burundi – the other neighboring countries, are far from implementing digitalization at the level Ethiopia is today.  Another thing that worth mentioning is that the main investor in East Africa is China and its companies. Probably, this will help the countries to develop at least in some fields which are more essential than IT. 

Digital strategy is a comprehensive plan that guides businesses in leveraging digital technologies and platforms to achieve their goals. It involves determining how to effectively use online channels to reach target audiences, enhance brand visibility, and drive growth. 

Services related to digital strategy encompass a wide range of activities, including content marketing, social media marketing, email marketing, and online advertising, aimed at achieving business goals through effective online presence and engagement.

In the digital age, businesses need a variety of strategies and tactics to succeed, which is collectively known as digital strategy. It includes defining the target audience, selecting the right digital platforms, creating engaging content, and measuring performance to ensure objectives are met. Services related to Digital Strategy range from content marketing and social media strategy to email marketing and online advertising.

Companies providing Digital Strategy services use a variety of tools and technologies. These may include analytics platforms like Google Analytics to measure website performance, social media management tools like Hootsuite for scheduling and monitoring posts, and marketing automation software like HubSpot for managing email campaigns and lead nurturing.

If a company is looking for help with their digital strategy, they can choose to partner with specialized IT companies or digital agencies. Specialized IT companies provide extensive knowledge and experience in creating successful digital plans while digital agencies, on the other hand, may provide a broader suite of digital services, making them suitable for businesses seeking comprehensive digital solutions.

When businesses make use of Digital Strategy services, they can gain many advantages in the digital world. A carefully planned strategy helps businesses to target the right audience effectively, resulting in higher engagement and more conversions. It also provides a clear roadmap for online activities, allowing businesses to allocate resources more efficiently. Additionally, a solid digital strategy keeps businesses adaptable, enabling them to respond effectively to changing market trends.

Selecting the right digital strategy service provider is crucial for achieving optimal results. Look for providers with proven expertise in designing effective digital strategies tailored to your industry and audience. Communication and a collaborative approach are key, so choose a provider that understands your goals and can effectively execute your vision.