There are 65 Companies in Chile
that provide Digital Strategy Services!

For decades Chile has grown in different areas, and the technology sector is no exception. In this area, the country continues to be a reference in the region, as one of the most stable countries in Latin America. Recently, the country was ranked 42 out of the 63 nations evaluated by the Digital Competitiveness Index ranking, prepared by the International Institute for Management Development (IMD). It is true that Chile fell seven places in the latest version of this ranking, although it has remained as one of the leaders in technology in the region.

Chile also has a recognized presence of multinational companies that today are leading the great technological and digital transformations in the world. Entities such as Google, IBM, and Cisco have data and innovation centers in Chile that position the country’s industry as an interesting business platform in Latin America.

Why you should work with IT companies from Chile

Tech companies have the chance to expand into foreign territories and regions that show promise in the technology sector. While the Chile technology industry is at a turning point in relation to the path the country wants to continue on, the industry is aware of the enormous challenges of its reality: greater clarity in regulations, fraud prevention, financial portability, personal data protection, biometrics, and cybersecurity.

What you should be aware of when working with IT companies from Chile

In the IMD rating, Chile fell 7 positions in 2020, and this is due to several reasons which make the IT industry challenges. 

First of all, according to bnamerica, there is a demand for young professionals in the IT market, as many new web agencies register a shortage of workforce and it may cause system collapse by 2025 if numbers don’t improve. The reason behind this issue is the low prices on the local web market, which makes the IT industry in Chile a great outsourcing opportunity for foreign companies. 

Additionally, skilled workers in the Chilean IT sector are considered to be inexperienced enough for local IT companies, which in their turn miss the chance of training and preparing professionals for their work. 

How reliable are IT companies from Chile

There are not clear strategies at the corporate or business association’s level for ICT industry development. Most ICT companies are part of the Chilean Association of Companies in ICT (ACTI5 ) or the Chilean Society for Software and Services (GECHS6 ). These companies are focused on providing particular ICT services to public and private organizations, or to citizens. While ACTI groups the big companies, GECHS meets small and medium enterprises and this means that these business associations have different goals because they represent diverse interests - according to a report of PRO-IDEAL. This means that cooperation between foreign companies and local IT and web companies has two be established at two different levels, and depending on each level  - the reliability of companies may differ. 

How does the IT industry from Chile relate to the neighboring countries?

The Chilean IT industry is considered one of the most well-developed in the region, mostly due to the presence of big players on the local market. However, on the already existing IT infrastructure local web agencies and IT companies do not take advantage of it fully, as there is a shortage of experienced workforce. On the other hand, the Chilean IT industry may become a leading model of innovation in the region for neighboring countries, as it applies more modern technologies in developing web and IT products. 

Digital strategy is a comprehensive plan that guides businesses in leveraging digital technologies and platforms to achieve their goals. It involves determining how to effectively use online channels to reach target audiences, enhance brand visibility, and drive growth. 

Services related to digital strategy encompass a wide range of activities, including content marketing, social media marketing, email marketing, and online advertising, aimed at achieving business goals through effective online presence and engagement.

In the digital age, businesses need a variety of strategies and tactics to succeed, which is collectively known as digital strategy. It includes defining the target audience, selecting the right digital platforms, creating engaging content, and measuring performance to ensure objectives are met. Services related to Digital Strategy range from content marketing and social media strategy to email marketing and online advertising.

Companies providing Digital Strategy services use a variety of tools and technologies. These may include analytics platforms like Google Analytics to measure website performance, social media management tools like Hootsuite for scheduling and monitoring posts, and marketing automation software like HubSpot for managing email campaigns and lead nurturing.

If a company is looking for help with their digital strategy, they can choose to partner with specialized IT companies or digital agencies. Specialized IT companies provide extensive knowledge and experience in creating successful digital plans while digital agencies, on the other hand, may provide a broader suite of digital services, making them suitable for businesses seeking comprehensive digital solutions.

When businesses make use of Digital Strategy services, they can gain many advantages in the digital world. A carefully planned strategy helps businesses to target the right audience effectively, resulting in higher engagement and more conversions. It also provides a clear roadmap for online activities, allowing businesses to allocate resources more efficiently. Additionally, a solid digital strategy keeps businesses adaptable, enabling them to respond effectively to changing market trends.

Selecting the right digital strategy service provider is crucial for achieving optimal results. Look for providers with proven expertise in designing effective digital strategies tailored to your industry and audience. Communication and a collaborative approach are key, so choose a provider that understands your goals and can effectively execute your vision.